10 Things We Love About Scarlet

When a woman falls for the perfect red lipstick, she falls hard. There’s truly nothing like it—as chic as it is sexy and classic enough to be a signature that spans decades. That’s why we worked for years to get ours right. It is, quite simply, the one.

So, please indulge us a moment while we sing the praises of our darling Scarlet.


This shade honestly looks good on everyone. Not too orange, not too blue, the universally flattering true red works on both warm and cool skin tones. We even road tested it among eager volunteers at the office to showcase its range for you. (See below.)


Our Lip Sheer is easy to layer and gradually build for bolder color. Therefore, it’s a great entrée to the shade for those who tend to shy away from red but want to take baby steps toward more color on their lips.



Scarlet instantly adds polish to and dresses up any look. (Yes, even your yoga pants.)


A quick swipe of Scarlet in the morning is one of the fastest beauty looks ever. Because the focus should be on your mouth when you wear a red lip, almost no other makeup is essential. Just enhance your skin a bit with our Tint Skin Complexion Coverage and Touchup Skin Concealer Pen.


It tastes delicious, with just a hint of vanilla.


The silky-smooth feel makes applying lipstick an absolute pleasure.


Scarlet is safer because our Lip Sheers get their soft touch from plant-based ingredients such as jojoba esters and their light fragrance from real vanilla—not from synthetic flavors or ingredients that are linked to health harm.


I’ve tested hundreds of lipsticks over the years on model
and celebrity photo shoots in order to develop the ultimate shade of red.

—Christy Coleman,
Head of Creative Design and a fashion and celebrity makeup artist



The ultra-hydrating formula never dries out your lips or ends up looking chalky and stale like many other red lipsticks.


At Beautycounter, we third-party test all of our color products for heavy metals before we bring them to market. We strive to achieve undetectable levels of heavy metals in our products and only proceed with shades that do not exceed our extremely low allowable thresholds for background heavy metals.


The shade has launched just in time for Valentine’s Day and is available in two perfect little gift sets.