New to Clean Beauty? Start Here

There are so many reasons to switch to cleaner products. Maybe you have concerns about how your personal-care products might be negatively impacting your health. Or your children’s health. Or the environment. Perhaps you’re just tired of buying skin care products that don’t do what they claim.  

Whatever your reasons—you’re here, and you’re ready to make some clean swaps. Let’s get started. 

What’s a Clean Swap?

It’s as simple as it sounds, like trading in irritating serums for a gentle yet powerful formula. Or ditching foundation with shady ingredients for a hydrating one that’s packed with anti-aging benefits. It’s saying goodbye to blush formulated with unethically sourced mica, and saying hello to mindful sourcing.  Cleaning up your bathroom cabinet or makeup bag doesn’t have to be overwhelming—just take it one easy swap at a time.  

The Vitamin C Serum

Counter+ All Bright C Serum 

Vitamin C serums are pretty magical. They can brighten skin, but not all vitamin C serums are created equal. Here’s what sets All Bright apart. 

What’s In: 

Stability & Potency 

L-ascorbic acid can be difficult to stabilize, meaning serums with this ingredient may quickly lose their effectiveness. Our unique blend of two ultra-stable forms of Japanese vitamin C delivers 10% potency. 

Supercharged Antioxidants 

Antioxidant superstar turmeric root extract provides All Bright’s vivid hue (and helps improve the appearance of fine lines and wrinkles), while camu camu extract helps reduce the appearance of dark spots while brightening to visually improve signs of skin fatigue. 

What’s Out: 

L-Ascorbic Acid 

Who needs an unstable relationship? We nixed L-ascorbic acid from our vitamin C serum, since the ingredient is known for it’s instability. (Translation: other brands’ vitamin c serums could diminish in effectiveness before you even finish the bottle.) That’s why we’re proud to say our serum is demonstrated to be on average 160x more stable than L-ascorbic acid. 

Unnecessary add-ons 

Like artificial dyes and synthetic fragrances. The bright yellow hue of All Bright C Serum comes from naturally derived turmeric. 

The Tinted Moisturizer

Dew Skin Tinted Moisturizer 

When is a tinted moisturizer more than a tinted moisturizer? Well, when it gives skin a sheer, radiant finish, contains reef-safe SPF 20 coverage, and comes loaded with clean skin care benefits—it goes beyond. Meet Dew Skin Tinted Moisturizer, your new daily glow-to. 

What’s In: 

Mineral Sunscreens

Mineral sunscreens (a.k.a. physical sunscreens) are our preferred safer sunscreen technology. Zinc oxide and titanium dioxide are physical particles that sit on the surface of the skin and bounce or reflect sun’s rays away from the skin. Mineral sunscreens are great for people with sensitive skin. 

Reef-Safe SPF 

Our formulas rely on non-nano zinc oxide, a physical, mineral sun protection that has not been found to be harmful to people, or the planet.  

What’s Out: 

Chemical Sunscreens 

Chemical sunscreens are technically sun filters. They absorb the sun’s UV energy and release it back into the air as heat. But at Beautycounter, we prohibit chemical filters due to their potential for skin irritation. 

Harmful SPF 

Octinoxate and oxybenzone are two common sunscreen ingredients that contribute to the collapse of coral reefs.  It goes without saying that they’re at the top of our Never ListTM, but as FDA-approved ingredients, they’re still ubiquitous in sunscreens sold in the US. 

The Lip Gloss

Beyond  Gloss 

If you haven’t tossed your old lip glosses, it is definitely the time. Beyond Gloss isn’t like anything you’ve ever tried before: it’s smooth (not sticky), made with conditioning ingredients, and has organic vanilla to thank for its delicious scent. Plus, it comes in a wide range of sheer hues, so you can build out a gloss wardrobe you can feel good about. 

What’s In: 

Real, Responsibly Sourced Vanilla 

That’s right, our organic vanilla is responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education. 

Extra Smooth Application 

Plant-derived jojoba seed oil gives Beyond Gloss an ultra-cushiony wear that stays put—without stickiness. Plus, BeyondSmooth Conditioning Complex (a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax) locks in moisture and gives your lips long-lasting softness. 

What’s Out:  

Unethically Sourced Vanilla 

Harvesting vanilla requires hand-pollination and is extremely labor intensive, and the vanilla industry is historically known for human rights issues. So, it was important for us to find a vanilla we could feel good about. Ours is rich, luscious, and cares for the greater good—that’s helping to change beauty forever. 

Questionable Ingredients

Many lip glosses use plasticizers for shine—ours doesn’t, because we have concerns about its potential toxicity. You also won’t find butylated hydroxytolune, a preservative we’ve banned due to potential effects on human health.  

The AHA/BHA Peel

Counter+ Overnight Resurfacing Peel 

It’s time to say goodnight, dullness, and good morning, glow. A chemical peel with acids might sound scary, but our soothing, renewing formula is nothing to fear. And whether you’re a first-time buyer or a peel expert, our Overnight Resurfacing Peel is always a step ahead, with an award-winning clean formula—and seriously powerful results.  

What’s In: 

Baby-Soft Skin. Our Peel helps promote cell turnover for a smoother complexion, boosts overall clarity and radiance*, and leaves skin softer, smoother, and brighter**.  

The Perfect Blend 

A combination of both resurfacing acids (glycolic, malic, lactic, and citric) and soothing acids (arginine and essential fatty acids) to aid in cell turnover help improve skin texture without stressing your skin. 

*Based on a 31-subject clinical instrumentation study after four weeks of use.  

**Based on a 30-subject consumer perception study after four weeks of use. 

What’s Out: 

Serious irritation 

A lot of chemical peels go for maximum impact with high levels of one or two resurfacing acids, resulting in skin irritation and other side effects. Our Overnight Resurfacing Peel is perfectly balanced—gentle, yet effective. 

Questionable ingredients 

Many peels are thickened with polyethylene glycol (a.k.a., PEGs)—which we’ve banned due to reproductive and developmental toxicity concerns. You also won’t find any formaldehyde-based preservatives (gross), which other peels can contain. 

The Lightweight Lotion

Countermatch  Adaptive Moisture Lotion 

Can your moisturizer keep up with you? This lightweight lotion adapts to skin throughout the day* and provides hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing. 

*Based on a 31-subject consumer perception study after two weeks of use  

What’s In: 

Science-Backed Hydration 

Countermatch Adaptive Moisture Lotion is clinically proven to provide up to 24 hours of hydration**. Plus, 

After just two weeks:*  

94% said it provided instant and long-lasting hydration  

94% noticed skin looked smoother  

90% said skin looked and felt healthier  

*Based on a 30-subject consumer perception study after two weeks of use 

**Based on a 30-subject clinical hydration study over 24 hours. 

Powerful Clean Ingredients 

This lightweight moisturizer is formulated with olive-derived squalane, a buzzy ingredient that draws moisture into the skin and visibly restores elasticity. Also in the mix? Phytic acid, a gentle exfoliator that boosts radiance, and plum oil, which helps provide nutrients for healthy-looking skin. 

What’s Out: 

Cyclic Silicones 

Our Countermatch Adaptive Moisture Lotion naturally adapts to your skin’s hydration needs, resulting in smoother, more even skin—without the need for cyclic silicones. 

Personal-Care Products That Fall Short 

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility. 

What We Mean By Clean: Harmful Ingredients Are Always Out

At Beautycounter, we have something called The Never ListTM: a collection of over 1,800 harmful or questionable ingredients we prohibit from our product formulations. Because clean peace of mind starts with transparency. 

Making clean swaps in your personal care products is one small change that leaves a big impact on your home, your family and even the planet. So go ahead, clean up your act and make the switch to #betterbeauty.  

Gregg’s Resolutions for the New Year

Let’s be honest: making the typical list of resolutions can sometimes feel, well, daunting. So, this year, we turned to our Founder and CEO, Gregg Renfrew, to share tips, tricks and advice for how she’s approaching 2021 with intention. 

We’ve included some journal prompts along the way to keep you accountable and engaged. So, grab a notebook, maybe light a non-toxic candle, brew a batch of your favorite cozy beverage, and let Gregg’s tips inspire you to make a clean start this new year.


An affirmation is a positive word or phrase you can repeat and meditate on whenever life gets stressful. Here’s Gregg’s suggestion for getting you to your happy place: 

 “A great place to start: I’m already good enough.” 

Journal Prompt: What will your personal affirmation be this year? 


Committing to clean goes beyond safer beauty. Surround yourself with brands that share your values. Gregg’s favorites include…  

 “I love Allbirds sneakers for working out. In terms of healthy snacking, I’m super into Honey Mama’s chocolate. Seventh Generation is basically the only cleaning brand I use, and I love Rahua’s super nourishing haircare formulas (and ethical approach to beauty).”  

Journal Prompt: What are some brands you can support in the new year that share your values? Think environmentally-conscious B-Corps, BIPOC-owned brands, and local favorites that put ingredient safety first. 

Some Brands to Believe In 

The Clean Guide is a list of brands and businesses that inspire us with their commitment to transparency, quality, and integrity. Go ahead and get acquainted, we won’t be jealous. 


Most of us are spending more time at home than ever, so why not make your space as healthy as possible? Gregg has some ideas to get you started. 

  • Take off your shoes at the door to avoid tracking in harmful chemicals, like pesticides 
  • Swap out non-stick pans whose coating could potentially leach toxins into your food 
  • Use less single-use plastic, since it just ends up in landfills and our waterways 
  • Ask yourself, “can I make this at home?” instead of buying something with unnecessary packaging  

Journal Prompt: What are two clean swaps you can make this month around your house that seem simple, but have a big impact? 


Gregg loves deep-diving into stories that excite and inspire. “I think everyone should read a book on a subject they know nothing about.” These picks from her bookshelf take readers everywhere from the board room to the tennis court. Want to feel like you were in the room where it all went down? Try these first-person accounts: 

  • The Ride of a LifetimeLessons Learned from 15 Years as CEO of the Walt Disney Company by Bob Iger  
  • No Rules Rules: Netflix and the Culture of Reinvention by Erin Meyer & Reed Hastings  
  • Open: An Autobiography by Andre Agassi 

Journal Prompt: What’s something you would love to learn this year?  


It wouldn’t be a Gregg guide without a list of her clean must-haves. So, we tapped the ultimate clean beauty expert for her #betterbeauty favorites. Here is her personal list of go-tos—but Gregg highly suggests mixing and matching products to build a clean routine that works for you.


Counter+ All Bright C Serum  

“This is THE thing. It leaves my skin feeling glowy and dewy and beautiful. [It also] Perfectly layers with our Countertime line.” 

Counter+ Overnight Resurfacing Peel 

“Literally if I could bathe in the Overnight Resurfacing Peel, I would.” 

Countertime Mineral Boost Hydrating Essence 

“I am pretty obsessed with our Countertime line. I start every single day with [this] essence.” 

Countertime Tripeptide Radiance Serum  

“This is a really great serum. I put this on at night.” 

Countertime Tetrapeptide Supreme Cream 

“This is the best cream ever. I have super dry skin, so for me this is amazing.” 

Counter+ Lotus Glow Cleansing Balm  

“Having a self-care ritual is so important while I’m working from home. I start my day with this indulgent balm.” 

Dew Skin Tinted Moisturizer 

“This evens out my complexion for all those video calls, and the SPF 20 has me covered all day.” 

We suggest revisiting this post, one month from now, six months from now, and at the end of the year. Check in with yourself to see what you’ve learned and celebrate your growth. With Gregg’s guidance and your own inspired ideas, your year will be off to a clean start. 

The Making of The Clean Deo

Imagine a clean deodorant that fights body odor, absorbs sweat, is gentle on your skin, and keeps you feeling fresh all day, every day. After five years in the making, we’re so proud to introduce you to The Clean Deo—the deodorant you’ve been waiting for.   

Here’s the thing: it’s not easy to make a deodorant that’s clean yet effective. After countless trials, perhaps you’ve found yourself settling for one that checks some of your boxes—but not all. The Clean Deo is safer, it’s sustainable—and it actually works. Say goodbye to harsh ingredients like aluminum. Say hello to your forever deodorant.  

The D.L. on B.O.

Our bodies need to sweat—it’s part of our natural detoxification process, helping to remove heavy metals, and harmful BPA’s from the body. It’s also a way for the body to regulate temperature. That’s where the difference between antiperspirants and deodorant comes in: Traditional antiperspirants work to control and prevent perspiration, using ingredients like aluminum, which can plug sweat ducts and prevent the body’s natural detox process. Deodorants (like the Clean Deo), on the other hand, help to absorb sweat while fighting odors caused by bacteria and toxins to keep you feeling fresh.  

New to aluminum-free deodorant? When you go clean, you need to sweat it out. It can take several weeks for your underarms to detox from the toxins that have been trapped in sweat ducts by antiperspirants, and you might experience a (temporary) odor. Trust us—The Clean Deo is worth the wait. And here’s a fresh tip: To help speed the detox process along, use our Counter+ Charcoal Facial Mask on underarms once a week, and wash underarms daily with our Counter+ Charcoal Cleansing Bar

Good Clean Scents

It took us years to get The Clean Deo’s natural formula just right. We tested over 150 formulations and explored more than 40 fragrances. Ultimately, we worked with a panel of Consultants to help us choose three safer scents brought to you by essential oils and natural fragrances: 

·  Soft Lavender: Soothing notes of lavender with a hint of sweet vanilla 

·  Fresh Coconut: A refreshing blend of tropical coconut, sandalwood, and sweet vanilla 

·  Clean Rose: A modern bouquet of fresh-cut roses, with notes of geranium and pepper tree berry.  

As with all our fragrances, we rigorously screened these for trace contaminants to ensure they met our safety standards. We also list fragrance ingredients, including EU allergens as applicable.  

Key Ingredient Benefits

So how does it work? No harsh chemicals here. At Beautycounter, we use an ever-evolving toolbox of clean, more sustainable ingredients that have been screened by our safety and sustainability experts to create innovative formulas that deliver results—safely. The Clean Deo contains safer ingredients that work hard to fight body odor, absorb sweat, and leave skin feeling soft, smooth, and fresh—here are some of the major players: 

Non-GMO Cornstarch and baking soda: These two ingredients work together to help absorb wetness and keep skin dry. Also help to neutralize and control body odor. 

Coconut oil and shea butter: The Clean Deo uses these natural emollients rich in essential fatty acids and nutrients to help skin feel hydrated, nourished, and smooth.                                         

Candelilla wax and beeswax: These aid in conditioning and hydrating skin. 

Change Beauty Forever

We wanted to make sure that The Clean Deo lived up to its name—even beyond its ingredient list—so we set out to create a more sustainable design. By making The Clean Deo refillable, we reduced its water use, fossil fuel use, and greenhouse gas emissions by an estimated 47%*. This is just one example of the how we’re moving beyond single use and designing for circularity.  

Why refill your deo? Less than 10% of plastic is recycled globally*, and small beauty products are even less likely to be recycled. So we made it easy to refill and reuse: 

How to Refill the Clean Deo 

  1. Remove & recycle empty refill. 
  2. Pop new refill into your case. 
  3. Swipe on and go. 
  4. Running low? Order a new refill at  

Bonus: It’s Cute

Because every detail matters, we elevated the aesthetic of the deodorant experience so that you’d want to proudly display it on your shelf or countertop. We added texture (inspired by faceted glass luxury perfume bottles), chose a unique custom form, selected pretty colors, and included a witty reminder to recycle inside the refill. 

Results That Speak for Themselves

We wanted to create a long-lasting deodorant that is formulated with good-for-you ingredients, is packaged sustainably, and actually works. We believe The Clean Deo is the real deal—and we think you’ll agree. 

After two weeks of use**: 

·  85% said it neutralized odor all day 

·  90% said perspiration is absorbed 

·  96% said it goes on dry and clear 

·  100% said it is non-irritating   

*Relative performance estimated by Eco Impact® COMPASS version 1.0.20 

**Based on the average rating from a 115-subject consumer safety in use study of The Clean Deo used daily for two weeks. 

Safer Sunscreen for the Win

January 1, 2021 is a landmark date for #betterbeauty—it’s the day that Hawaii’s safer sunscreen bill was officially implemented, banning two harmful chemicals and cementing a major victory for consumer health, the environment, and the future of clean beauty.  

It’s not easy to pass legislation governing the personal-care industry—and this law was more than two years in the making. The bill first passed the Hawaii State House and Senate in May 2018. Two months later, Governor David Ige signed the bill into law, making Hawaii the first state ever to enact legislation to ban harmful chemicals from sunscreen. But enacting is only one of many steps in a bill’s complex journey to becoming a law, and it wasn’t until last week that safer sunscreen became official for the Aloha State.  

As clean beauty advocates, we were among the bill’s most vocal supporters from its origins in 2018, when our Founder and CEO, Gregg Renfrew, wrote an open letter commending the Hawaii legislators who fought to bring this law to their governor’s desk (you can read her letter in full below). We’re beyond excited to celebrate this historic win, but first, let’s dive into the facts: 

Two Harmful Ingredients Banned 

Here’s the toxic truth: Most sunscreens contain two harmful chemicals called oxybenzone and octinoxate, known endocrine disruptors that have been linked to the death of coral reefs. It goes without saying that oxybenzone and octinoxate are at the top of our Never List TM, but as FDA-approved ingredients, they’re still ever-present in sunscreens sold across the world.  

Sunscreens, and their ingredients, get into the ocean and other water sources when you go swimming, or when your sunscreen washes down the drain of your sink or shower. In an effort to protect Hawaii’s fragile marine eco-system—and public health—the new law bans the sale of sunscreen that contains these two harmful ingredients.  


Sunscreen is an important part of a daily skin-care routine—skin cancer affects one in five Americans, and more people are diagnosed with skin cancer each year in the U.S. than all other cancers combined. Plus, an estimated 90% of the signs of aging are caused by the sun. At Beautycounter, we believe that the sunscreen people use on themselves and their families should not only work but should also be healthier for both people and the planet. That’s why our Countersun collection has been safer and ocean-friendly since day one.  

You won’t find oxybenzone, octinoxate, or any potentially irritating chemical filters hiding in our sunscreens. What you will find is one powerful ingredient that sets our formula apart: non-nano zinc oxide. This physical particle actually sits on the surface of the skin and scatters or reflects the sun’s rays away, and defends against UVA, UVB, and blue (HEV) light rays—without harming the environment. Why non-nano zinc oxide? Since we’re not 100% sure nano materials (like nano zinc oxide) aren’t harmful to your health, we won’t use them. 

Make the Reef-Safe Switch (and Make a Difference)

Hawaii’s new law is a major win for safer sunscreen—and a big deal for #betterbeauty. In addition to celebrating this legislative victory, we’re also celebrating each and every person who has chosen safer sunscreen over the years. Looking to play your part? By switching to ocean-friendly SPF, like Countersun, you can help protect our planet—and support our mission to get safer products into the hands of everyone.  

Hawaii is just the beginning. Every day, we’re advocating for safer beauty laws across the nation, but we can’t do it without you. Text BETTERBEAUTY to 52886 (U.S.) or 70734 (Canada) to join our movement and help us change beauty forever. 

An Open Letter From Beautycounter’s Founder and CEO  

May 2, 2018 

When we know better, we do better, right? Yet, while skin cancer affects one in five Americans, the majority of people in the U.S. fail to wear sunscreen on a daily basis. The simple act of wearing protective SPF can prevent skin cancer and premature aging. 

However, as most Hawaiians know, not all sunscreen is created equal. As the mother of three, I slather sunscreen on my children before they head out the door each morning, and I want that sunscreen to work. But I also want the ingredients in that product to be proven safe for my children’s health, and the health of the ocean they frequently swim in. 

The unfortunate truth is that most sunscreens contain a dirty secret, oxybenzone and octinoxate, which are linked to health hazards and have been shown in scientific studies to harm coral reefs. Researchers at the Haereticus Environmental Laboratory in Virginia and the Marche Polytechnic University in Italy found that exposure to oxybenzone and octinoxate has been linked to coral bleaching. 

The good news is that legislation banning the sale of any sunscreen containing oxybenzone and octinoxate just passed both the Hawaii State House and Senate and is now awaiting Governor Ige’s signature. If Governor Ige signs the bill into law, it will take effect on January 1, 2021. 

As the leader in safer and cleaner beauty, we of course were in full support of this bill and while this is a law for Hawaii, we hope it inspires similar state and federal action. Effective sunscreen can be made without oxybenzone and octinoxate and companies like Beautycounter have been doing it for years. Alternate ingredients such as non-nano zinc oxide are just as effective as oxybenzone, and don’t have the same negative impacts on the environment and humans. 

At a time when consumers are increasingly paying attention to the ingredients used in everything from cleaning products to food, personal-care products—part of a $62 billion beauty industry—are no different. Consumers want and deserve to know that the products they are using on their skin are free of ingredients linked to hormone disruption and environmental harm. 

I applaud the Hawaiian legislators that voiced their support of this bill, like Senator Mike Gabbard, for taking a proactive and protective stance on the health of Hawaiians and our rich ecosystems. Banning oxybenzone and octinoxate is a historic opportunity to show Hawaii’s leadership on consumer safety and environmental protection. I am hopeful that Governor Ige will seize this opportunity and move quickly to bring this bill across the finish line. 

The 411 on Face Serums: Why You Need One In Your Skin-Care Routine

The #1 question we get asked: do I need a serum? Short answer: yes. In fact, the beauty industry is practically obsessed with serums, and we think they’re pretty great, too. These powerful products are packed with potent, highly effective ingredients that can make a serious change in how your skin looks and feels—with just a pump or two per day. Plus, they layer seamlessly with your existing skin care routine, making serums a foolproof way to improve your skin. 

Curious about these complexion-perfecting wonders? Keep reading to learn more about the power of serums, how to use them for maximum benefits, and which one might be best for you. 


Think of serums as the secret weapon of your skin-care arsenal. Have a particular skin concern to target? Serums are a great choice, thanks to their supercharged formulas that deliver dramatic results. Not watery like an essence nor thick like a moisturizer, and not as luxuriously rich as a face oil, the lightweight texture of a serum is made for quick and effective absorption—so the treatment can get right to work on your skin. Serums’ fast-absorbing texture also means they can layer perfectly under the next steps in your routine, face cream, moisturizer, sunscreen, and makeup. 


Speaking of layering, that’s exactly how you want to apply a serum. Cleanse and tone skin normally, then gently spread your serum onto skin. 

Using a pump or two of product, gently apply all over your face, neck, and décolletage—anywhere you’d normally work in the rest of your products. Make sure you give your skin time to absorb those powerful ingredients, about a minute or so will do, before moving on to the rest of your usual routine. 


Normal / Combination or Dry Skin 

Normal skin types can benefit from the highly effective ingredients found in a serum. Want to help your skin stay hydrated throughout the day? Make Countermatch Intense Moisture Serum your go-to. The formula is packed with two forms of hyaluronic acid to give skin a dose of instant and lasting moisture. Plus, it’s infused with antioxidants to protect skin from environmental stressors. With continued use, the serum also helps minimize the appearance of fine lines—leaving you with a vibrant, glowing complexion. In fact, after just two weeks, 97% of users said skin looked healthier and brighter.* 

Dry and Mature Skin 

Serums are a great way to combat the issues we experience as skin matures, since the concentrated formulas will maximize your results. Our best-selling Countertime Tripeptide Radiance Serum is proof. Over time, it works to reduce the appearance of fine lines and wrinkles by delivering serious moisture to skin with a blend of peptides, amino acids, and our own plant-derived Retinatural Complex (our clean beauty alternative to retinol). It’s clinically proven to help visibly increase skin firmness, restore elasticity, and reveal an overall more youthful complexion.** Quick tip: As the drier winter months approach, keep Countertime Tripeptide Radiance Serum handy, morning and night, for a speedy dose of deep moisture. 

All Skin Types / Dull Skin 

Vitamin C serums are rising in popularity due to their instant gratification factor. But not all are created equal (and contain safer, better-for-you ingredients). Our best-selling and beloved Counter+ All Bright C Serum is the perfect addition to any skin care routine. Formulated with two kinds of vitamin C, and antioxidants turmeric and camu camu, it instantly brightens dull, tired skin for a radiant look. Plus, it’s a no-brainer to use, since it can be layered over other serums or targeted treatments already in your morning skin care routine. 

Going for a comprehensive routine to treat multiple complexion concerns? Feel free to mix and match serums to fit your own individual needs. For example, try an antioxidant-rich serum in the morning to help protect skin all day, then treat your face to a more intensive hydrating treatment at night for maximum glow by morning. 

At first glance, serums can seem intimidating, but they couldn’t be easier to add to your clean beauty routine—and there truly is a formula for everyone. So, what are you waiting for? Find your favorite serum today. 

*Based on a 32-subject consumer perception study after two weeks of use. 

**In a clinical study of 31 subjects after four weeks. 

5 Reasons Why Beyond Gloss Is Obsession Worthy

It goes without saying that the perfect lip gloss is difficult to find. The search can be long, filled with sticky situations (literally), and result in disappointing purchases that end up at the bottom of your makeup drawer. The holy grail? A gloss with amazing color that stays put, a non-sticky texture that feels good on your lips, and a clean, thoughtful formula made with safer, lip-loving ingredients. Your hunt stops here…Beyond Gloss checks all the boxes—and then some. 

When formulating our new-and-improved gloss, we kept three main factors in mind: it had to look good, feel good, and, importantly, it had to do good. The result is a gloss, with high-impact shine and conditioning lip benefits, that takes transparency to the next level with ingredients that care for your lips—and the greater good. Read on for five reasons Beyond Gloss comes out on top: 

1. Smooth operator 

“Sticky lip gloss is the best!” said no one, ever. Our formula contains plant-derived jojoba seed oil, which gives Beyond Gloss an ultra-cushiony wear that stays put—without the stickiness. It replaces potentially harmful ingredients like plasticizers and phthalates, which are common in typical lip gloss formulas.    

2. Glossed in the moment 

The high-shine finish of Beyond Gloss is courtesy of innovative light-bending technology and CleanCoat pigments, which are wrapped in moisture-rich castor oil for smooth application and a glass-like gleam. Plus, it features our BeyondSmooth Conditioning Complex, a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax that locks in moisture and gives your lips long-lasting softness. Simply put, this is a clean beauty gloss that performs. Beyond Gloss is shine, redefined. 

3. Real, responsibly sourced vanilla? Makes scents. 

What’s that subtly sweet (but not super sugary) scent? Organic vanilla extract, responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.  

Harvesting vanilla requires hand-pollination and is extremely labor intensive, and the vanilla industry is historically known for human rights issues. So, we knew we had to do better. This one is rich, complex, and cares for the greater good—that’s helping to change beauty forever. 

Learn more about our responsibly sourced vanilla.

4. Layer on the luster 

Beyond Gloss looks great alone, but even bolder when layered over Sheer Genius Conditioning Lipstick or Color Intense Lipstick. Slick a coat of Beyond Gloss over your favorite shade of lipstick for a fuller, high-shine effect. The custom teardrop applicator makes it foolproof—it distributes the right amount of gloss, perfectly contours your lips, and adds definition. If you struggle with dry lips (especially during the colder months), try tapping Lip Conditioner onto lips before the gloss for extra hydration.  

5. A shade for every occasion  

Choose from 14 clean, infinitely wearable shades that range from neutral nudes to bold berry hues. Looking for a punchy color for virtual happy hour? Try sheer bright pink Raspberry. Got a big date? Glide on Amber Shimmer for an irresistible pout. Want just a hint of shine anytime? Go for Quartz Shimmer.  

Are you officially convinced to make glossy lips your new go-to? Discover all the obsession-worthy shades to add to your clean routine. 

Our Journey to Formulating Without Talc

You know the velvety textures and rich colors of your blush, eyeshadow, and face powders? Those qualities are often thanks to talc, but in recent years, talc has come under scrutiny as asbestos-contaminated talc has been found in cosmetics marketed to children and teens.  

While the talc we use is tested for asbestos contamination, we understand why consumers are concerned. The Federal Food and Drug Administration (FDA) do not regularly test personal care products for safety, nor do they have the authority to force companies to remove products from the marketplace. That’s why we’re excited to announce that Beautycounter will be eliminating talc from all formulations by June 2021.  

Though talc is currently used in just five of our products, this transition is not easy—and there are trade-offs that are not widely shared within the industry. In the spirit of transparency, we wanted to explain exactly what the journey to eliminating talc looks like for us.  

The several times we attempted to remove talc from our powder formulas, our internal testing showed that the level of heavy metals increased, particularly for more richly pigmented shades. Beautycounter is dedicated to creating products that work for everyone—that includes delivering an inclusive range of shades for all skin tones. Currently, only the lighter shades of our powders formulated without talc have passed our rigorous heavy metals standards, so, we’re taking a new and innovative approach to color cosmetics: we’ll pivot to cream formulas for blush and eye shadow—planned to launch Summer 2021—while continuing to work on developing beautiful bright powders formulated without talc.  

What does this mean for our current powder products? The talc is tested for asbestos contamination (the primary safety concern of using talc) and the results have been published publicly here. In addition, every batch of our current powder products have passed strict heavy metals testing, based on our health protective standards. We expect to have inventory of all our powders through early 2021. In the meantime, our new Golden Hour All-in-One Palette is our first step toward formulating cosmetics without talc, and we are excited to continue innovating our powder line in the months ahead. 

At Beautycounter, safety is our North star, and we will continue to prioritize producing high-quality, trustworthy products that you can feel good about using. A major part of that is transparency. We’ll always keep you informed, so check back for updates on our journey toward formulating without talc.  

Ask the Experts: On Steering Clear of Harmful Chemicals

October is Breast Cancer Awareness Month—and while we can’t prevent all breast cancer, we can reduce our exposure to chemicals that are linked to the disease. As clean beauty advocates, we believe we can all play an active role in our own health by steering clear of toxic ingredients—and that includes making health-conscious adjustments to our everyday beauty routines.  

That’s why in addition to our in-house team of scientists, we surround ourselves with leading doctors, researchers, and organizations who help guide and inform us about ingredient safety as we strive to make the beauty industry a safer place. 

Read on for actionable advice from top researchers, members of our Science Advisory Council, and the President and CEO of the trusted non-profit, Breast Cancer Prevention Partners (BCPP), an organization spreading the word about prevention. Their tips for avoiding hormone-disrupting chemicals highlight easy steps we can all take to live safer lives. 

Here’s some food for thought.  

“Hormone-disrupting chemicals negatively impact our health and economy through increased health-care costs. Avoid food packaging and to-go containers to reduce exposure to known toxic chemicals like PFAS.” 

—Dr. Leo Trasande, MD, MPP, NYU School of Medicine  

Support companies with a clean mission. 

“Use clean products and support companies that go above and beyond to research ingredients. Chemicals in our daily products can impact fertility.”  

—Dr. Lora Shahine, MD, FACOG, University of Washington in Seattle   

Choose quality, chemical- and fragrance-free products. 

“Go minimal and choose quality safe products without fragrances whenever possible. We are proud to partner with Beautycounter to advocate for stronger regulation and updated policies.”   

— Amanda Heier, President and CEO, Breast Cancer Prevention Partners  

Make the clean beauty swap, and check those labels. 

“Beauty products can be a critical source of reproductive harm and environmental injustice. Support companies that provide full ingredient transparency and develop healthy products for diverse communities.” 

—Ami Zota, ScD, MS, George Washington University 

October Is Breast Cancer Prevention Month

Typically, October is known as Breast Cancer Awareness Month. We at Beautycounter like to refer to it as ‘Prevention’ month, because we believe we can play an active role in our own health by making a few changes to our everyday routines.

Did you know that around 85% of breast cancers are not linked to family history? This means that there are steps you can take to reduce your exposure to environmental factors linked to the disease. With this encouraging fact in mind, we’ve teamed up with an organization spreading the word about prevention: Breast Cancer Prevention Partners (BCPP).

Continue reading “October Is Breast Cancer Prevention Month”

Meet the Experts Making Beauty Better

Introducing the Beautycounter Science Advisory Council.

Decades of peer-reviewed research show a link between daily exposure to certain harmful chemicals and negative health outcomes such as cancer, infertility, and hormone disruption. But, as we know, cause and effect are complex and dependent on a variety of factors. That is why we work with leading academic researchers and scientists across the country to do our best to reduce environmental exposure wherever possible.  We believe that using the best-available science is important to reduce exposure to harmful ingredients and we’ve hired an all-star, in-house team of scientists to help us do so. We also recruited some of the brightest minds within the independent scientific and medical community to serve as a sounding board for our approach to safety. 

Today, we’re excited to introduce these leading researchers, health professionals, and organizations as we launch the Beautycounter Science Advisory Council. This group of experts shares our passion for making informed and precautionary decisions when formulating products. Their research will help guide and inform us about ingredient safety, making sure we are always ahead of the curve. We are so honored to have this team on our side—together, we’re going to make better beauty for all.

It’s hard for us to describe the breadth and caliber of these leaders, so we will let their work speak for itself. Collectively this group has published nearly 500 peer-reviewed papers on topics ranging from the health impacts of endocrine-disrupting chemicals to the effects of inaction on our global economy.

Get to know our esteemed Science Advisory Council: 

Kim Harley, MPH PhD

Associate Professor of Maternal, Child, and Adolescent Health, UC Berkeley School of Public Health

Dr. Harley is a reproductive epidemiologist whose research focuses on endocrine-disrupting chemicals and women’s health, including associations with fertility, birth outcomes, timing of puberty, and obesity. Her latest research investigates chemicals of concern in cosmetics and personal care products marketed towards minority women. Dr. Harley has published more than 100 peer-reviewed papers on the health effects and exposure patterns of phthalates, parabens, BPA, flame retardants, pesticides, and other endocrine disruptors in our homes and daily lives.  

 Joe Laakso, PhD

Director, Science Policy at the Endocrine Society—the leading professional organization for endocrinologists, who are on a mission tounite, lead, and grow the endocrine community to accelerate scientific breakthroughs and improve health worldwide.

Dr. Laakso helps the world’s leading experts in the field of endocrinology to advance policies that accelerate scientific discovery and ensure that endocrine science is reflected in legislation and regulatory decision making. Dr. Laakso is passionate about the promise of research and the ability of governments to use scientific knowledge to advance effective, science-based policies. He uses his blend of scientific and policy expertise to distill and communicate complicated scientific issues to policymakers and other audiences.

Allyson Ocean, MD

Medical oncologist and attending physician in hematology and medical oncology at New York-Presbyterian Hospital/Weill Cornell Medical Center; Associate Professor of Clinical Medicine at the Weill Medical College of Cornell and the Sandra and Edward Meyer Cancer Center.

Dr. Ocean is a principal investigator on clinical trials with novel therapeutics, radiolabeled therapies, antibody-drug conjugates, and targeted therapies. She is the author of numerous peer-reviewed articles and abstracts and is an active member of several professional societies, including the American Society of Clinical Oncology and American Association for Cancer Research. Dr. Ocean also represents Stand Up to Cancer,  and is the co-founder of two nonprofits in the cancer space: Michael’s Mission and Let’s Win Pancreatic Cancer.

Lora Shahine, MD, FACOG

Reproductive endocrinologist at Pacific NW Fertility and Clinical Assistant Professor at the University of Washington in Seattle specializing in infertility and recurrent pregnancy loss.  

Dr. Shahine is the accomplished author of three books that take an integrative approach to fertility care and recurrent miscarriage, including her best-selling book, Not Broken, as well as over 50 peer-reviewed clinical research papers. She is passionate about increasing awareness of the reproductive and overall health impact of environmental toxins and endocrine disruptors through legislative advocacy, speaking, writing, and an active social media presence.

Ana Soto, MD

Professor of Immunology, Tufts University School of Medicine. Blaise Pascal Chair 2013-15 and Fellow at the Centre Cavaillès, Ecole Normale Supérieure of Paris.

Dr. Ana Soto is an internationally renowned leader in environmental health and a pioneer in the field of endocrine disruptors. Her research team discovered the deleterious effects of fetal exposure to bisphenol-A, a chemical often used in plastic products. She was instrumental in providing evidence that resulted in laws banning BPA from food-contacting materials in France. Together with Dr. Carlos Sonnenschein she authored the book The Society of Cells; published in 1999, it has become a classic of cancer biology. Dr Soto has published over 150 peer-reviewed articles both on experimental and theoretical biology. She and her team of scientists also work on identifying the endocrine effects of ingredients used in personal care products and plastic packaging. Dr. Soto was elected a member of the prestigious Collegium Ramazzini, Carpi, Italy in 2011, and is the recipient of several awards, including the Grand Vermeil Medal, the highest distinction from the City of Paris, for her pioneering role in the discovery of endocrine disruptors and her contributions to public health.

Leo Trasande, MD, MPP

Professor and Vice Chair, Department of Pediatrics; Chief, Division of Environmental Pediatrics; Professor of Environmental Medicine & Population Health, NYU School of Medicine

Dr. Trasande is an internationally renowned leader in children’s environmental health, a pediatrician, a prolific researcher, and the author of the best-selling book Sicker Fatter Poorer. His research focuses on identifying the role of environmental exposures in childhood obesity and cardiovascular risks. He examines the effects of chemicals like phthalates, bisphenols, organophosphate pesticides, and polycyclic aromatic hydrocarbons on fetal as well as postnatal growth and early cardiovascular and renal risks. Dr. Trasande leads one of 35 centers across the country as part of the National Institute of Health’s Environmental Influences on Child Health Outcomes program and is Principal Investigator on numerous NIH-funded projects. He is perhaps best known for a series of landmark studies that document disease costs due to endocrine-disrupting chemicals.

 Sara Wordingham, MD, FAAHPM

Assistant Professor of Medicine, Center for Palliative Medicine, Mayo Clinic

Dr. Wordingham is an accomplished clinician and patient advocate who is passionate about medical ethics, whole-person care, and maximizing quality of life for patients and loved ones facing advanced illness. After watching her older sister become an advocate for clean beauty products, she began questioning if there were not safer ways to care for our bodies and exploring how physicians can help promote change. As someone who sees patients with advanced cancer and heart disease on a daily basis, she hopes to continue to innovate and advocate for safer environmental health practices.