We will do better. Our country’s racial inequality has been made gravely clear. As a brand with a unique voice and an audience of millions, we’re utilizing our platform to take a stand. Black lives matter. We are committed to fighting for justice, and for speaking up for what we know is right.
We’ve carefully compiled a list of resources to educate non-Black individuals, because knowledge is power and therefore crucial to effect meaningful change. This is an ever-evolving list, so be sure to check back for new ways to support anti-racism. What are we doing here at Beautycounter? That’s in here too.
LEARN & DONATE
Here are the organizations we believe get to the root of the issue.
Campaign Zero Dedicated to ending policy violence by focusing on policy solutions. The organization’s work specifically urges policy makers to take deliberate action to limit police intervention, improve community interactions, and ensure accountability at every level of government.
NAACP Legal Defense and Education Fund The United States’ first and largest grassroots-based civil rights organization is dedicated to creating change through legal action to ensure the health and well-being of all people.
ACLU This nonprofit, nonpartisan organization upholds the United States Constitution for all by fighting government abuse and defending individual freedoms. The ACLU’s vital work focuses on change through legal action.
Leadership Conference on Civil and Human Rights The largest and most diverse civil and human rights coalition in the U.S., strives for change through policy.
Equal Justice Initiative Led by Bryan Stevenson, author of “Just Mercy,” this organization is committed to ending mass incarceration, excessive punishment, and racial inequality in the U.S. with a focus on change through legal action.
National Movement for Black Lives Matter This coalition of groups across the United States represents the interests of Black communities, seeking to mobilize, organize, and strategize to protect Black lives. Founded on the idea that we can achieve more together, this movement is geared towards change through policy.
Black Lives Matter Founded in 2013 in response to the acquittal of Trayvon Martin’s murder, #BlackLivesMatter is a global organization focused on community building and ending white supremacy.
Lake Street Council Committed to rebuilding minority-owned small businesses and community organizations on Lake Street and in the surrounding area.
Minnesota Freedom Fund Seeks to end discriminatory, coercive, and oppressive jailing by supporting the incarcerated who cannot pay bail.
Reclaim the Block Organizes the Minneapolis community and city council members to move money from the police department into other areas of the city’s budget that truly promote health and safety.
SIGN ON THE LINE
Add your name to a national petition.
REGISTER TO VOTE
Voting is essential to changing our country’s laws. Register here, and encourage everyone you know to do the same.
Here’s some recommend reading for non-Black individuals.
- Me and White Supremacy by Layla F. Saad
- I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown
- Citizen: An American Lyric by Claudia Rankine
- White Fragility by Robin DiAngelo
- How to Be an Antiracist by Ibram X. Kendi
SUPPORT LOCAL BUSINESSES
SHOP BLACK-OWNED BRANDS
Here are a few we love.
For a more comprehensive round-up of Southern California local businesses, take a look at LA Magazine’s list.
WHAT ARE WE DOING AT BEAUTYCOUNTER?
We’re putting in the work. Here’s how:
- By donating funds to support anti-racist organizations. (More on that coming soon. We are identifying platforms that will get to the root of the issue.) We are also matching all HQ Associate contributions to the organizations of their choice for the month of June.
- By showing up for our Black Consultants and Clients and increasing representation throughout our social media, marketing efforts, and the products we sell—while re-examining our HQ corporate policies and diversity programs to ensure that they’re equitable and reflect our values.
- By listening to all of you. Understanding our own role in racism is uncomfortable—but necessary. Let us know how you think we could be doing a better job. We’re paying attention.
- By advocating for ongoing policy change and mobilizing our community to vote in November’s election.
- By sharing these helpful resources. The evolving list, above, is designed to help inform and educate non-Black individuals, because we know that learning is an essential step towards meaningful change.
Remember: keep checking back. We will continue to update this list. Because Black Lives Matter.