There are so many reasons to switch to cleaner products. Maybe you have concerns about how your personal-care products might be negatively impacting your health. Or your children’s health. Or the environment. Perhaps you’re just tired of buying skin care products that don’t do what they claim.
Whatever your reasons—you’re here, and you’re ready to make some clean swaps. Let’s get started.
What’s a Clean Swap?
It’s as simple as it sounds, like trading in irritating serums for a gentle yet powerful formula. Or ditching foundation with shady ingredients for a hydrating one that’s packed with anti-aging benefits. It’s saying goodbye to blush formulated with unethically sourced mica, and saying hello to mindful sourcing. Cleaning up your bathroom cabinet or makeup bag doesn’t have to be overwhelming—just take it one easy swap at a time.
The Vitamin C Serum
Counter+ All Bright C Serum
Vitamin C serums are pretty magical. They can brighten skin, but not all vitamin C serums are created equal. Here’s what sets All Bright apart.
Stability & Potency
L-ascorbic acid can be difficult to stabilize, meaning serums with this ingredient may quickly lose their effectiveness. Our unique blend of two ultra-stable forms of Japanese vitamin C delivers 10% potency.
Antioxidant superstar turmeric root extract provides All Bright’s vivid hue (and helps improve the appearance of fine lines and wrinkles), while camu camu extract helps reduce the appearance of dark spots while brightening to visually improve signs of skin fatigue.
Who needs an unstable relationship? We nixed L-ascorbic acid from our vitamin C serum, since the ingredient is known for it’s instability. (Translation: other brands’ vitamin c serums could diminish in effectiveness before you even finish the bottle.) That’s why we’re proud to say our serum is demonstrated to be on average 160x more stable than L-ascorbic acid.
Like artificial dyes and synthetic fragrances. The bright yellow hue of All Bright C Serum comes from naturally derived turmeric.
The Tinted Moisturizer
Dew Skin Tinted Moisturizer
When is a tinted moisturizer more than a tinted moisturizer? Well, when it gives skin a sheer, radiant finish, contains reef-safe SPF 20 coverage, and comes loaded with clean skin care benefits—it goes beyond. Meet Dew Skin Tinted Moisturizer, your new daily glow-to.
Mineral sunscreens (a.k.a. physical sunscreens) are our preferred safer sunscreen technology. Zinc oxide and titanium dioxide are physical particles that sit on the surface of the skin and bounce or reflect sun’s rays away from the skin. Mineral sunscreens are great for people with sensitive skin.
Our formulas rely on non-nano zinc oxide, a physical, mineral sun protection that has not been found to be harmful to people, or the planet.
Chemical sunscreens are technically sun filters. They absorb the sun’s UV energy and release it back into the air as heat. But at Beautycounter, we prohibit chemical filters due to their potential for skin irritation.
Octinoxate and oxybenzone are two common sunscreen ingredients that contribute to the collapse of coral reefs.
The Lip Gloss
If you haven’t tossed your old lip glosses, it is definitely the time. Beyond Gloss isn’t like anything you’ve ever tried before: it’s smooth (not sticky), made with conditioning ingredients, and has organic vanilla to thank for its delicious scent. Plus, it comes in a wide range of sheer hues, so you can build out a gloss wardrobe you can feel good about.
Real, Responsibly Sourced Vanilla
That’s right, our organic vanilla is responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.
Extra Smooth Application
Plant-derived jojoba seed oil gives Beyond Gloss an ultra-cushiony wear that stays put—without stickiness. Plus, BeyondSmooth Conditioning Complex (a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax) locks in moisture and gives your lips long-lasting softness.
Unethically Sourced Vanilla
Harvesting vanilla requires hand-pollination and is extremely labor intensive, and the vanilla industry is historically known for human rights issues. So, it was important for us to find a vanilla we could feel good about. Ours is rich, luscious, and cares for the greater good—that’s helping to change beauty forever.
Many lip glosses use plasticizers for shine—ours doesn’t, because we have concerns about its potential toxicity. You also won’t find butylated hydroxytolune, a preservative we’ve banned due to potential effects on human health.
The AHA/BHA Peel
Counter+ Overnight Resurfacing Peel
It’s time to say goodnight, dullness, and good morning, glow. A chemical peel with acids might sound scary, but our soothing, renewing formula is nothing to fear. And whether you’re a first-time buyer or a peel expert, our Overnight Resurfacing Peel is always a step ahead, with an award-winning clean formula—and seriously powerful results.
Baby-Soft Skin. Our Peel helps promote cell turnover for a smoother complexion, boosts overall clarity and radiance*, and leaves skin softer, smoother, and brighter**.
The Perfect Blend
A combination of both resurfacing acids (glycolic, malic, lactic, and citric) and soothing acids (arginine and essential fatty acids) to aid in cell turnover help improve skin texture without stressing your skin.
*Based on a 31-subject clinical instrumentation study after four weeks of use.
**Based on a 30-subject consumer perception study after four weeks of use.
A lot of chemical peels go for maximum impact with high levels of one or two resurfacing acids, resulting in skin irritation and other side effects. Our Overnight Resurfacing Peel is perfectly balanced—gentle, yet effective.
Many peels are thickened with polyethylene glycol (a.k.a., PEGs)—which we’ve banned due to reproductive and developmental toxicity concerns. You also won’t find any formaldehyde-based preservatives (gross), which other peels can contain.
The Lightweight Lotion
Countermatch Adaptive Moisture Lotion
Can your moisturizer keep up with you? This lightweight lotion adapts to skin throughout the day* and provides hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing.
*Based on a 31-subject consumer perception study after two weeks of use
Countermatch Adaptive Moisture Lotion is clinically proven to provide up to 24 hours of hydration**. Plus,
After just two weeks:*
94% said it provided instant and long-lasting hydration
94% noticed skin looked smoother
90% said skin looked and felt healthier
*Based on a 30-subject consumer perception study after two weeks of use
**Based on a 30-subject clinical hydration study over 24 hours.
Powerful Clean Ingredients
This lightweight moisturizer is formulated with olive-derived squalane, a buzzy ingredient that draws moisture into the skin and visibly restores elasticity. Also in the mix? Phytic acid, a gentle exfoliator that boosts radiance, and plum oil, which helps provide nutrients for healthy-looking skin.
Our Countermatch Adaptive Moisture Lotion naturally adapts to your skin’s hydration needs, resulting in smoother, more even skin—without the need for cyclic silicones.
Personal-Care Products That Fall Short
Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
What We Mean By Clean: Harmful Ingredients Are Always Out
At Beautycounter, we have something called The Never ListTM: a collection of over 1,800 harmful or questionable ingredients we prohibit from our product formulations. Because clean peace of mind starts with transparency.
Making clean swaps in your personal care products is one small change that leaves a big impact on your home, your family and even the planet. So go ahead, clean up your act and make the switch to #betterbeauty.