OCTOBER IS BREAST CANCER PREVENTION MONTH

OCTOBER IS BREAST CANCER PREVENTION MONTH

Typically, October is known as Breast Cancer Awareness Month. We at Beautycounter like to refer to it as ‘Prevention’ month, because we believe we can play an active role in our own health by making a few changes to our everyday routines.

Did you know that around 85% of breast cancers are not linked to family history? This means that there are steps you can take to reduce your exposure to environmental factors linked to the disease. With this encouraging fact in mind, we’ve teamed up with an organization spreading the word about prevention: Breast Cancer Prevention Partners (BCPP).

Continue reading “OCTOBER IS BREAST CANCER PREVENTION MONTH”

Beauty Comes Clean: The Truth About Mica

Our Ingredient Selection Process is an intense, lengthy one—and we take the fourth step, Responsible Sourcing very seriously. When we set out to make safer, high-performing color cosmetics, we started down a complex journey of finding responsibly sourced mica and have been learning a lot along the way.   

Why mica? Because in the beauty industry, it’s widely used as a base for powder formulations and creates that shimmery glow we all know and love (highlighters, eyeshadows, pressed powders—we’re looking at you). Simply put, if you want high-performing color cosmetics, you need mica. But the mica industry can come with some alarming, unethical practices, including forced labor as well as child labor. Obviously, we won’t stand for that, so we recently took a deeper dive into our supply chain to confirm we, together with our suppliers, are upholding the “responsible” part of our sourcing.  

It Starts with the Source 

Mica is a globally sourced material, but our strong preference is to source domestically and sustainably from our supplier in Hartwell, Georgia. We work closely with this sourcing partner to ensure that they’re using the leading practices for sustainable mining and processing. (We’ve literally gone into their mines to trace our mica through to the manufacturing stages—when it comes to responsible sourcing, we’re not messing around.) We’re proud to be leading the way. 

Of course, all mica is not created equal, and in order to create certain effects with some of our color cosmetics, we have to reach beyond our mica partners in Georgia. When it comes to our global sources, we’re committed to transforming the way the mica industry works and supporting the many people who help bring our products to market. We can’t do this alone, so we sought out two partnerships as we dove even deeper into our  mica supply chain.  

A Partnership to Be Proud Of  

If the name Kailash Satyarthi sounds familiar, it’s because he won the Nobel Peace Prize in 2014. He also was featured in a Participant Media documentary called The Price of Free (watch this ASAP—it’s free on YouTube). Kailash is one of the most credible leaders working to eradicate child and forced labor through the creation of child-friendly villages.  We’re proud to be designing a custom program with the KSCF, to support children in the Jharkhand region of India (a hotspot for international mica mining) while also working with the local community to better understand the mica industry’s opportunities for change.

As an international buyer, we believe it’s critical that we listen to the needs of the communities impacted. Too often, international companies implement solutions that aren’t what communities want or need. As we ramp up our work on the ground, we’re listening closely to make sure we are helping find the right solutions on the ground.  

Using Technology to Increase Transparency  

You’d think most suppliers know where their mica comes from—but this isn’t necessarily the case. So we’ve also partnered with Sourcemap, a technology platform founded at MIT that is helping us map our entire supply chain to give us fuller visibility as to where our mica is sourced—mine by mine, day by day. The level of transparency we’re seeking in this industry is unprecedented, and in a super-secretive industry, this information isn’t easy to come by. With the help of Sourcemap and participation from our suppliers, we hope to share a traceable mica supply chain with you in the future. Eventually, we’ll be able to tell you exactly where the mica in your favorite eye shadow comes from. Literally, straight from the source.  

Credit: BASF Colors & Effects

Striving for an A+ in Auditing  

All of this work is supported by our third-party audits of each and every mica supplier we work with. We started with obtaining certificates from our mica suppliers, noting child labor wasn’t used—and this is actually where many companies start and stop. But understanding the issues in the industry, we wanted to learn more. After all, a certificate is only the first step inside the complicated story of where products come from.  

In the past year, we have audited 100% of our suppliers via phone—and taken it a step further. We enlisted the help of a well-respected third-party auditing firm and personally hopped onto planes, trains, and ferries around the world in order to be the first beauty brand to have implemented our rigorous responsible sourcing standards for on-the-ground audits of our mica supply chain. By the end of 2020, we will have conducted third-party traceability audits of all of our mica mine locations—a radical step towards transparency in the beauty industry.  

Creating a Toolkit for Change 

As we learn more about responsible sourcing, we want to share our best practices with other leaders in the beauty industry. Early next year, we will launch our public toolkit for beauty companies (and beyond) seeking to validate their supply chains.  

We look forward to sharing our progress with you as our journey evolves. It would have been easier to just get a certificate from suppliers and call it a day. But real change takes hard work, and we don’t take the easy route.  

Thank you for continuing to support a beauty brand that is doing everything in our capacity to have a vetted, responsible mica supply chain. You make us want to do beauty, better.  

Want to Stay in the Know?  

Be sure to follow along as we share our responsible sourcing journey.  

Good (Clean) Scents for All: Our Sacramento Safer-Fragrance Lobby Day

Between allergens and harmful chemicals, the term ‘fragrance’ can be frightening. In the personal care industry, companies can use this umbrella term to hide the ingredients behind their scents, meaning the public never has to know what is truly making up their favorite perfume. This is known as the “fragrance loophole.”

The truth is, many fragrances may contain harmful ingredients and chemicals—like those found on our Never List™.  (Luckily, we put all our ingredients through our rigorous ingredient selection process—so you can enjoy safer scents with plenty of clean benefits.)

Here’s more good news: companies like Beautycounter are moving the beauty industry forward by proactively listing our fragrance ingredients on our product labels. For example, we fully disclose EU allergens in our Countertime line, and we have always been fully transparent in disclosing the essential oils and natural fragrances we use to scent our products.

Our Day in Sacramento

On August 14, Beautycounter, along with 15 Consultants, participated in a lobby day in Sacramento, CA, urging legislators to support the Safer Fragrance bill (SB 574). This bill requires manufacturers to disclose any fragrance ingredient in personal care products sold in California if they are identified as harmful to health and present on one of 23 authoritative lists referenced in the bill (for example, Prop 65).

To give this bill its best shot at being passed, more than 70 participants spent the day walking the halls of the California state legislature, meeting with more than 80 member offices and asking them to vote “yes” when the bill reaches the Assembly Floor.

Passing this bill would be huge.

SB 574 would be the first bill ever in the US to require the disclosure of fragrance ingredients. Consumers today are rightly demanding more transparency in the products they purchase for themselves and their families. The Safer Fragrance bill would empower consumers to make healthier choices and more informed decisions.

We are also working with other like-minded organizations we love, like Breast Cancer Prevention Partners, Women’s Voices for the Earth, Black Women for Wellness, as well as breast cancer survivors and salon professionals. We came out in numbers and our presence was definitely felt.

Friends, the work never stops. Here’s what you can do.

Take our text action. Text SAFERSCENT to 52886 to urge California legislators to close the fragrance loophole and support the passing of the bill.

Follow our progress. Be sure to check out @beautycounter on Instagram, Facebook, and Twitter for the latest on the bill!


We’re Thinking Outside the Box

As the leader in the clean beauty movement, we pride ourselves on caring about every single ingredient that goes into our products. Jojoba, green tea, avocado, apricot, beeswax—you’ll find many naturally derived ingredients in our #betterbeauty supply, as well as carefully crafted safer synthetics. We’ve even gone so far as to ban 1,500 ingredients that are known to be potentially harmful or questionable—we call this The Never List™.

But it doesn’t end there: we also care about the impact our products have on the environment. Bottom line: our packaging has high standards, too. Here are five ways our sustainable packaging initiatives are making clean beauty look even better.

Never List: Packaging Edition

Similar to our ingredient Never List, we have certain materials we prohibit or restrict in our packaging. BPA is one of them, as it may leach into the products when heated, thus contaminating formulas. We also do not use vinyl, as it can release phthalates, which are known endocrine disruptors.

Here’s what else you won’t find in our packaging:

  • Polycarbonate
  • Polymethylmethacrylate (Acrylic)
  • Polyurethane
  • Polyvinyl Chloride
  • Polyvinyl Siloxane
  • Styrene Acrylonitrile
  • Styrene Butadiene
  • Styrene Butadiene Rubber
  • Styrene Butadiene Styrene
  • Thermoplastic Urethane
  • BPA/BPS
  • Plastic added phthalates

Just to name a few…

Reducing Our Footprint

If you are a long-time customer, you may start to notice a few things missing from your Beautycounter packages—such as plastic spatulas, overcaps, lid inserts, extra product literature, and cleansing cloth towels. By redesigning our packaging without additional plastic parts, we will eliminate an estimated 800,000 parts in the next year alone. *Pat on back*

We’ve also removed the secondary packaging (the box in which the product is placed) from the complete Countersun line, saving 450,000 cartons annually. Sun care never looked so good.

For the remaining secondary packaging, we use Forest Stewardship Council (FSC) certified only. The FSC sets the gold standard for forest-sourced products and independently certifies that those standards have been met. Basically, FSC only uses materials from environmentally sound and socially responsible sources—and in an economically viable manner.

Let’s Hear it for Glass

Did you know glass is recycled more easily than plastic? Whether recycled or in a landfill, glass doesn’t release harmful toxins that contribute to greenhouse gases, and doesn’t run the risk of ending up in our waterways. We did the math and found that in terms of energy, water, and waste it was more sustainable to launch our new Countertime line in glass.

As we rethought our packaging, we also decided to move our Countertime glass supplier closer to home, saving an estimated 5,200 miles distance per product. We estimate that this transition will reduce Countertime’s fossil fuel use by nearly 35% and reduce the line’s greenhouse gas footprint by about 38%. Although glass is heavier and more expensive to ship than plastic, it is more likely to be reused—and recycled into another product—than end up in a landfill.

We’re Rethinking Recycling (as you may have heard)

Ever stand over your trash can or recycling bin, holding a used Beautycounter product and thinking, “What do I do with this?” Good news: in partnership with How2Recycle®, when you shop our products, you’ll now have clear instructions on how to recycle or dispose of them, too. Look out for How2Recycle labels on our product web pages at beautycounter.com.

Keeping Score

We’ve developed a Packaging Scorecard that helps guide packaging design decision-making around sustainability, performance, and logistics. Unique to Beautycounter, the Packaging Scorecard was developed to enable us to simultaneously consider functionality, sustainability, cost, and aesthetic appeal. The tool incorporates indicators for energy use, water use, recoverability, emissions potential, supplier quality, and more. As we fine-tune this tool it will help us make better packaging decisions. Basically, if a packaging option doesn’t meet our standards, we aim higher.

Plus, we have two exciting initiatives in the works:

Can I get a refill?

With the transition to glass, we are also exploring refillables. We are aware that one of the biggest issues facing the beauty industry is the lack of recyclability of small products, such as lipsticks and eyeshadows. Refillables could simplify your vanity, ensure freshness of product, and reduce carbon emissions. Stay tuned!

Cleaning Up Our Oceans

Get this: we’ve begun exploring the use of ocean waste and recycled plastics for potential packaging solutions. Ocean waste plastic (OWP) represents an opportunity not only to recycle previously used material, but also to help remove plastic pollution from our beloved oceans and waterways. There are still questions about the sourcing and safety of this material so we’re carefully considering our brand safety standards during our research process. Throughout this exploration we’ve had the pleasure to partner with some incredible industry leaders and academic groups who are leading the charge in plastic solutions—including Algalita and Bureo. Both companies are on a mission to protect our oceans and to educate future generations to take a stand against plastic pollution.

We are also proud to put our advocacy efforts to good work in our sunny Santa Monica hometown. Last year, we supported an ordinance that required the city’s food establishments to use marine-degradable silverware. Plastics (#1-6), and bioplastic (#7) are prohibited under this ordinance. What does this mean exactly? Plastic utensils will no longer be entering our waterways or setting up shop on our beaches.  This ordinance is one of the most progressive in the country, and we’re happy that Santa Monica is leading the charge in policy protections for our beaches and oceans. Want in on the movement? Opt out of single use food utensils and bring your own. We love 5 Gyres’s ToGoWare Set.

Want to learn more about our outside-the-box thinking? It’s what we’re all about.


Why the Fragrance Industry Needs to Come Clean

Smell is one of our most powerful senses. One whiff of a perfume or cologne can instantly transport us to another time and place: our grandmother’s house, a childhood vacation, or a first date. Unfortunately, many fragrances may also contain ingredients that have been linked to allergies, and are on our Never List™.

The Fragrance Loophole

Believe it or not, it’s still industry standard to keep fragrance ingredients secret. This is known as the “fragrance loophole”, and it allows companies to shield their ingredients from the public, under the guise of trade secrets. At Beautycounter, we are committed to creating high-performance products that are also enjoyable to use, which is why many of our moisturizers, lotions, and cleansers are lightly scented with fragrances. But our commitment to transparency means we disclose all of our fragrance ingredients, so you know exactly what is in our products.

Following the EU’s Example

Beautycounter has long paved the way for transparency and disclosure. Not only do we disclose our fragrance ingredients, we are stepping up our game to list allergens that the EU mandates brands disclose. Although this type of disclosure has long been available to consumers in the EU, U.S. consumers have not enjoyed similar transparency. We are proud to be trailblazers in the U.S. beauty industry by providing this important information to our Clients.

Essential Oils and Natural Fragrances

The fragrance issue is complicated. We feel confident that the essential oils and natural fragrances we use in our products are safer than synthetic fragrances. However, some essential oils and natural fragrances contain naturally-occurring allergens. What this means is that we carefully screen our fragrances for allergens, knowing they are impossible to avoid completely. Moving forward we use only the safest essential oils and natural fragrances.

The Never List™

Our Never List™ contains over 1,500 ingredients we pledge never to use, compared to just 30 ingredients restricted in the U.S. We’re proud to lead the industry in publicly disclosing EU allergens on our product pages and packaging, including for our newest Countertime products.

Closing the Fragrance Loophole

Our commitment to fragrance disclosure extends beyond our products. Beautycounter has been a leading business voice advocating for the passage of SB 574, the Safer Fragrance bill in California. SB 574 requires manufacturers to disclose any fragrance ingredient in personal-care products that is linked to harmful health consequences. This would be the first major step towards closing the “fragrance loophole.”

A pleasant scent should be enjoyed, but never undermine your health, or the health of your loved ones. That is why Beautycounter will continue to lead in transparently sharing each ingredient in our products. Safety and transparency will always be Beautycounter’s North Star, and we will continue to advocate and empower our Clients and Consultants to choose safer, healthier products.  

Beautycounter Takes Action in D.C.

This past Tuesday was the 81st anniversary of the passing of the Federal Food, Drug and Cosmetic Act—the last major legislation governing personal-care products.

The legislation is long overdue of an update, and the good news is that Congress is motivated to create comprehensive cosmetics reform. To help build momentum and continue to educate Members of Congress and their staff on this important issue, members of our HQ and Consultant teams—along with some esteemed members of the clean beauty movement—paid a visit to the Capitol to meet with key Members and hold a Congressional Briefing.

Endocrine-Disruptive Chemicals and You 

In front of an audience of Hill staff, Drs. Ami Zota of George Washington University, Tamarra James-Todd of Harvard, and Leo Trasande of NYU made the connection between endocrine-disruptive chemicals and public health as well as their impacts to the U.S. economy. These chemicals include phthalates, parabens, and formaldehyde which are found across consumer goods, including personal-care products. Moreover, certain populations are especially vulnerable to the adverse health effects of these chemicals including children, teens, pregnant women, and people of color. 

For example, 25% of pregnancies today experience one of four complications such as infertility, preterm birth, preeclampsia, and gestational diabetes.[1] These four outcomes can all be traced to higher exposures to phthalates and BPA, chemicals found in different types of plastics.[2]

Despite the prevalence of endocrine disruptors in everyday life, the panelists noted that there are easy ways to protect ourselves and our families such as refusing receipts which are typically coated with BPA and using cast-iron or stainless-steel cookware rather than non-stick pans. Changes in public policy are also critical to protecting public health as well as saving the U.S. economy billions in lost productivity due to illnesses resulting from exposure to endocrine disruptors.

Beautycounter Consultants Hit the Hill 

Joining the Beautycounter advocacy HQ team in Washington were five Consultants who earned the trip by building their businesses. Audrey Vargas, Jenn Torres, Morgan Rasmussen, Nicole Christensen, and Dawn Parry each hosted one or more Pop-ups this past March with an advocacy focus to earn the opportunity to come to D.C. and meet with their Members of Congress. Beautycounter’s advocacy is built on the collective voices of our more than 40,000 Consultants across North America, and these five women made a significant impact by sharing their personal stories with both Members and staff. 

What’s Next for Cosmetics Reform

Over the past six years, Beautycounter’s on-the-ground advocacy for better beauty laws has resulted in more environmentally friendly sunscreens, safer children’s products, and healthier work environments for salon professionals and customers. This year, we are working on 12 bills with significant impacts on public health. 

In California, the Safer Fragrance bill (SB 574) has passed the Senate floor, and we expect the bill to reach the Assembly floor in August. If passed, the bill would be the first of its kind in the U.S. to require the disclosure of fragrance ingredients. 

At the federal level, Beautycounter continues to work with Senators Feinstein and Collins on moving forward S.726, the Personal Care Products Safety Act. We also expect a similar bipartisan bill to be introduced in the House this year, granting the FDA the ability to better regulate personal-care products. Last year’s passage of the Safer Sunscreen bill in Hawaii is also spurring federal action as H.R. 1834, the Marine Sanctuaries Act, was introduced this year, prohibiting the use of sunscreens containing oxybenzone and octinoxate in the 13 national marine sanctuaries across the U.S. and its territories.

Want to be up to speed on #betterbeauty laws? Be sure to follow Beautycounter on Instagram, Facebook, and Twitter to learn about the latest developments and how you can play a role in advancing our mission to get safer products into the hands of everyone.  

[1] Pre-eclampsia and assisted reproductive technologies: consequences of advanced maternal age, interbirth intervals new partner and smoking habits (Tandberg et al)

[2] Trimester-specific phthalate concentrations and glucose levels among women from a fertility clinic (James-Todd et al)

Meet the Counteract Coalition

This collective of more than 20 clean, high-performance beauty brands made its debut in Washington, D.C., in 2017, led by Beautycounter founder and CEO Gregg Renfrew. We’re thrilled to stand alongside some of the top leaders in our industry to push for safer cosmetic ingredient laws. While many may balk at the idea of working with “competitors,” we know that collaboration is key to moving the beauty industry forward.

Our members agree. “We are delighted by the work of the coalition and embrace working with this alliance of brands who understand this critical moment in human and environmental health,” says Kristine Keheley, co-founder and formulator at Vapour Organic Beauty. Adds Jenefer Palmer, founder of OSEA: “Safe cosmetics are a consumer’s right and our earth’s rightful due…we are thrilled to partner with Beautycounter to create meaningful change.”

“As consumers, we assume our government is looking out for us and making sure that the products sold in this country are non-toxic and safe for us and our families,” says Johanna Peet, founder of Peet Rivko. “The time for this type of smart regulation is long overdue.”

Counteract Coalition members will be a unified front sharing the unique and important perspectives of the rapidly growing safer and natural beauty industry. Our work will always remain non-partisan—just like Beautycounter’s solo advocacy efforts—since we realize that Americans from all political affiliations want more health-protective laws regulating their personal-care products.

At the end of the day, we want to make it as easy as possible for safer personal-care brands to join the fight for ingredient reform, eventually bringing the U.S. in line with Europe and Canada. Clean skin care and cosmetics companies are outpacing traditional beauty brands in terms of growth—and if we work together on the legislative front, there’s no doubt we’ll be just as unstoppable.

Brands in the Counteract Coalition:

• Annmarie Gianni Skin Care
• Biossance
• Côte
• Credo
• Follain
• Goddess Garden
• Innersense Organic Beauty
• Josie Maran
• May Lindstrom
• OSEA
• Peet Rivko
• Primal Pit Paste
• Rahua Hair Care
• rms beauty
• Seventh Generation
• Silk Therapeutics
• SkinOwl
• S.W. Basics
• tenoverten
• the detox market
• Vapour Organic Beauty

Countermen Making Waves: Meet Jack and Jon Rose

Most dads wouldn’t pull their nine-year-old out of school for an impromptu camping trip in Mexico. But Jack Rose isn’t most dads. His son Jon, now 40, remembers “sleeping on the beach, just totally winging it and having no plan…it’s not surprising that I created a very similar lifestyle as an adult.” That nine-year-old grew up to lead a nomadic life as a pro surfer, crisscrossing the globe in pursuit of the best waves.

In 2009, Jon was hunting swells in Sumatra when a 7.6 earthquake struck, decimating the coast of Indonesia. It was by chance that Jon had brought along the vague idea for a charity—called Waves For Water—as well as ten ceramic water filters. Watching those filters in action at the Red Cross, Jon found his life’s purpose.

Before the earthquake, Jon had lived what he described as an aimless, “very self-indulgent lifestyle,” and his father had encouraged him to try giving back. Jack’s fatherly advice wasn’t idle talk: he’s a carpenter who had built rain-catchment systems in Uganda and Kenya. His passion and dedication are at the root of Waves For Water, where he works today and which helps communities in Pakistan, Afghanistan, Haiti, Brazil, Indonesia, and Africa.

In celebration of Father’s Day, this radical duo reflects on their love for adventure and their unshakeable bond.

Beautycounter: Jack, what’s the best Father’s Day gift you’ve ever received?
Jack: The best Father’s Day [gift] I ever received was catching my son Jon when he was born at home. It was like catching a football; I crossed the finish line.

BC: What do you admire most about each other?
Jack: What I most admire about Jon is his consistency and his integrity, and how strong he is for standing for what he believes. But not in a showy way. It’s more behind the scenes. It’s like the root of a tree, where it’s there, it’s solid, but he’s not trying to get any attention.

Jon: It’s really hard for me to say what I admire most about my dad because there’s a lot of things, but I think the key piece since I’ve been a kid is just to really stay adventurous. At a very young age, he was showing me a lot of unorthodox adventures and experiences. I look back now, and I can see that they were really different choices for a parent to make. I’ve carved a different path for myself as a result, and when I have a family, I will probably do the same for them.

BC: Tell us a little about your father-son work dynamic.
Jack: If we have a really big decision to make in our life, we run it by each other. We don’t ask for an immediate response. It’s just like, meditate on that. We totally trust each other, so it’s great to get that reflection and feedback that perhaps is better than you can do for yourself.

Jon: Our transparency is so deep-rooted and embedded that we don’t even have a conscious system, it’s just the way we are. Like he said, we run every big decision by each other. We are partners in crime, you know—we have been forever. And that goes across the board, heavy times, light times, we’re just there to keep each other honest.

BC: Jon, what makes your dad a Counterman?
Jon: My dad is definitely a Counterman. Counterculture in the best way. He has carved his own path since day one. He’s got a very special way of looking at things. It’s very creative. Very expansive. And I’ve learned a lot from that.

Want to shop for the Countermen in your own life? Click here

What Does “Clean” Really Mean?

 At Beautycounter, we believe beauty should be good for you, and the ingredients we choose to use in our products back up this belief—they are clean, safe, and never harmful to your body. However, we do occasionally get asked: “Does it really matter?”  

It’s a good question—and we get it. There’s a lot of information out there, and it’s hard to know who and what to trust. When you walk into a drugstore, you probably see a ton of claims on shampoos, lotions, and makeup: “clean,” “natural,” “paraben-free,” “non-toxic,” just to name a few. It’s important to understand that the federal Food and Drug Administration (FDA) actually has little regulatory authority to oversee personal care products and their marketing claims. So, you’re right to feel a little suspicious.  

However, we never use safety as a marketing tactic, because we know personal care products can have a meaningful impact on our health. That’s why science-backed research is so important to us. Our Never List contains over 1,500 questionable ingredients that are never used in our formulas—this is our definition of clean beauty. In addition, we rely on our five-step ingredient selection process to inform each ingredient that we choose to include in our formulations. 

We created this process because scientific evidence told us we could make better beauty products. Noted medical organizations and academic institutions have highlighted the link between the chemicals found in our environment—including personal care products—and public health. The American College of Obstetricians and Gynecologists (ACOG), the American Academy of Pediatrics, and the Endocrine Society all recognize the link between exposure to environmental agents and health and have endorsed the Personal Care Products Safety Act which empowers the FDA to begin reviewing ingredients used frequently in beauty products.  

We rely on the research that institutions such as Mount Sinai and UCSF have published describing the endocrine-disruptive (a.k.a. hormone-disruptive) effects of chemicals found in the environment, including personal care products, cleaning products, and other consumer goods. These chemicals have been shown to increase the risks of disease later in life as well as negatively affect the human reproductive system.  

Lastly, government bodies (a.k.a. organizations affiliated with the government) have proven the disparate impacts of personal care products on people of color. One of the studies also shows, however, that making a few changes can have an immediate beneficial health impact. 

For example, the Centers for Disease Control (CDC) notes that women have higher levels of parabens in their bodies than men and that African-Americans have been tested to have the highest levels of parabens. The HERMOSA study, funded by the National Institute of Environmental Health Sciences (NIEHS), found that switching to personal care products with lower levels of endocrine-disrupting ingredients can lead to dramatic reductions in the levels of harmful chemicals in teen girls.  

So, to answer the question: “Does it really matter?” Yes, it does. We believe that everyone deserves safer personal care products and we’ll always turn to science to verify safety. If we’ve peaked your interest and you want to learn more, we recommend reading Sicker, Fatter, Poorer by Dr. Leo Trasande, a noted leader in children’s environmental health.  

Follow us on social media @Beautycounter for more resources on how to limit your environmental exposure.