Beautycounter Launches A New Green Initiative

Ever stand over your trash can or recycling bin, holding a used Beautycounter product, thinking, “What do I do with this?” 

Yeah, so do we. 

There’s a reason it’s confusing: the infrastructure that handles our recycling does not always capture small items (the technical term is “Small Format Packaging”), even if they are made from recyclable materials. This renders many bottles, jars, compacts, and other commonly used personal-care packaging unrecoverable —regardless of the materials used.  

But even if this infrastructure is optimized, human behavior must change. In fact in 2016, only 14 percent of Americans reported recycling bathroom items at all1

That’s why Beautycounter is working towards innovative sustainable packaging: so our products can be recycled more easily—and after their first use. 

You may be curious as to why we have decided to transition to a new disposal labeling system now, and our answer is this: when we began using our past system, it was the best option available to us. The recycling industry is complicated and constantly evolving. It’s directly impacted by the specific recycling facility’s infrastructure, state and federal policies, and how much a material is worth for resale, which is always changing. We have partnered with How2Recycle® to better understand this landscape, as well as to help pass that knowledge on to our Consultants, Members, and Clients. We are constantly striving to evolve our sustainability practices, and will continue to share our journey because transparency is important to us. At the end of the day, progress and positive impact—not perfection—are our goals. 

Being part of the solution: 

For us, conserving natural resources is about improving our ability to make better products, as well as protecting the places we live and play in. That means addressing a few critical issues head-on. 

Plastics: 

Plastics are a key part of most consumer goods packaging. They allow us to create, move, store, and use countless things, but most of the plastics we interact with in our daily lives do not end up getting recycled. It’s estimated that 95% of the value of plastic packaging material is lost to the economy each year. The Ellen MacArthur Foundation estimates that this lost value translates to $80-120 billion per year2—more than the GDP of many nations. Here’s the good news: we are working hard to figure out ways to help. 

In the coming year, Beautycounter intends to begin the shift towards putting more products in plastics that are widely recycled, and also to replace plastics with alternative materials—such as glass—wherever possible. This is an evolving process, but we are committed to making great strides in the coming year. In the meantime, one of our biggest challenges is ensuring that as much of our packaging as possible makes it to recycling facilities. 

One of our highest priorities is figuring out ways to minimize the environmental impacts of our products, packaging, and operations—and it starts with each one of us. That’s why we’ve partnered with How2Recycle®, a standardized labeling system that clearly and concisely communicates disposal instructions that everyone can understand. 

By combining the most critical pieces of information into one easy-to-interpret symbol, it makes recycling simple and precise. Starting today, you’ll see the labels on applicable product web pages at beautycounter.com, allowing you to check whether certain product packaging is widely recycled, recycled only in certain communities, eligible for store drop-off, or not yet recycled. And late this summer, we will begin phasing in How2Recycle labels on the packaging of new product launches, as size allows(Any products too small to accommodate a legible label on their packaging will have guidance on their respective product web pages.) 

Each How2Recycle® label includes the following information: 

●      How to prepare the product for recycling (e.g., before recycling, empty, rinse, and discard cap) 

●      Degree of recyclability (widely recycled, check locally, not yet recycled, or store drop-off) 

●      Component and its material (e.g., plastic tube, glass bottle, metal lid) 

 You’ll see that some products are not yet recyclable. This means that many recycling centers will not recover the material, often for one of three reasons: it’s too small (think: lipstick), it’s made of mixed materials, or there is not a big enough market for that material in its recycled form (like dark plastics). The whole beauty industry is challenged by these limitations, and Beautycounter is committed to being a leader in getting more products recycled and recovered. And a gentle reminder: it’s important to keep non-recyclables out of the recycling stream, so please read your labels carefully.  

How2Recycle® labels give you all the information you need to responsibly dispose of your Beautycounter products, so they can have future lives as parts of other fantastic products.   Working with How2Recycle® also allows all of us to play a part in a movement towards greater stewardship of our natural resources. Thank you for your role in our journey towards #betterbeauty. It’s not only what’s on the inside that counts, but also how we package change. 

— 
   
Unilever, J&J Campaigns Aim to “End Bottle Bias”, Boost Bathroom Recycling. Sustainable Brands. Link
   
The New Plastics Economy: Rethinking the future of plastics. World Economic Forum, Ellen MacArthur Foundation, and McKinsey & Company. 2016. Link

California Leads the Way in Protecting Consumers

As a company founded in California, Beautycounter is proud of the groundbreaking work our state legislators have done in the area of personal-care safety. This year, we are honored to lend our voice in support of two bills recently introduced into the California legislature, which will further protect consumers from harmful ingredients in the products they use every day.

Know What’s in “Fragrance”

The first, the Toxic Fragrance Chemicals Right to Know Act (SB 574), requires companies to report any fragrance or flavor ingredients in their products to the Safer Cosmetics Program in California. This program then makes the information public.

This bill closes the “fragrance loophole” which allows companies to hide the ingredients used for a particular scent within the words “parfum” or “fragrance,” even when that scent may contain chemicals of concern.

At Beautycounter, our commitment to transparency means that we fully disclose all fragrance ingredients, and we screen and assess the safety of each ingredient in our products. Moreover, to fragrance our products, we use essential oils, natural products extracted from plants that are often also beneficial to skin.

We are proof that it is possible to make safer beauty that contains a pleasant aroma without compromising health.

Ban the Worst Offenders

The California Toxic-Free Cosmetics Act (AB 495), introduced by Assembly Members Muratsuchi and Wicks, creates a list of 15 ingredients and classes of ingredients that may not be used in personal-care products sold in California.

The chemicals listed in the ban include: asbestos, lead, diethylhexyl phthalate, formaldehyde, formaldehyde releasers, mercury and related compounds, isobutylparaben, isopropylparaben, butylparaben, propylparaben, toluene, triclosan, carbon black, and per- and polyfluoroalkyl substances (PFAS). 

These 15 ingredients have long been included on The Never List, of which Beautycounter has pledged never to use in our products. Given the fact that California is the fifth largest economy in the world, if passed, this bill would mean safer personal-care products across the U.S.

Both bills must move through their committees of jurisdiction before being brought to the Senate and House floors. In the meantime, if you are a California resident, you can show your support for these bills by emailing your California legislators.

Just text SAFERSCENT to 52886 to support SB 574, and TOXICFREE to 52886 to support AB 495. Live outside the state? Share the text actions with your friends and family who live within the state to make their voices heard, too. Beautycounter will keep you updated on both bills’ progress over the coming months.

Beautycounter’s Groundbreaking Collaboration with Researchers at Tufts University School of Medicine

When you pick up a Beautycounter product, you know that the ingredients in the moisturizer, lipstick, or shampoo you hold have been rigorously screened as part of our Five-Step Ingredient Selection Process. But did you know that your dollars are also contributing to cutting-edge research that will lead to even safer personal care products across the industry?

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A Conversation on Brows with Kristie Streicher

With the launch of our new Brilliant Brow Gel, we’ve got brows on the mind and wanted to go straight to the guru, Kristie Streicher. Kristie is a co-founder of STRIIIKE, a cult-favorite beauty salon in Beverly Hills that she runs with her sisters, Jenn and Ashley, who specialize in makeup and hair, respectively. (Talk about triple threat!) Having worked with countless celebrities, Kristie has achieved brow-guru status—she’s best known for her feathered brow and believes in the power of the hair you leave, rather than the hair you tweeze (read: waxing is a no-no in her book).   

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How To Practice Self-Love: A Conversation with Lauren Ash

While Valentine’s Day is usually all about romance and your S.O., we also like to think of it as an opportunity to tune in and make a little time for self-love. We asked Lauren Ash, yogi and founder of Black Girl In Om, to tell us how she stays mindful and focused—even when life gets busy. (She even shared a special guided meditation to get you into the self-love mindset—enjoy!)  

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How to Master the Perfect Brow

Brows are such a statement-making feature, and when groomed well, they can transform your face and add beautiful definition. So, in honor of the launch of our Brilliant Brow Gel, we asked our Chief Artistic Officer, Christy Coleman, to share exactly how she creates the perfect everyday brow. Watch the video to learn the two power products she uses for creating the ultimate arches, then read on for answers to all of your other burning brow Qs.  

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How to Apply Flawless in Five Like a Pro

Our Flawless in Five makeup kit is designed to be easy, but we all know that certain tricks of the trade can take an everyday look to the next level. Watch our video to learn how Christy Coleman, our very own in-house Celebrity Makeup Artist—a.k.a., Chief Artistic Officer—achieves that polished look we all covet in a quick five minutes (it was actually four, but who’s counting?). 

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This is Big: Beautycounter Joins the United Nations Global Compact

This is Big: Beautycounter Joins the United Nations Global Compact

One of the things we’re proudest of is our mission, because it goes beyond our company, our local community—and even our industry. Making a positive impact on people and ecosystems across the globe is incredibly important to us, and we couldn’t do it without some help. So, what we are about to announce is a big deal.

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From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

When casting our Counterman campaign, we sought guys who embodied our standards—men who stand for something, who approach life with intention, think outside of the box, and are proactive about creating change for good. As a professional surfer for 13 years, Jon Rose led what he describes as, “A very self-indulgent lifestyle.” He traveled around the world with his board in tow, looking for the best, most beautiful waves to ride. But in these far-off, remote locations, Jon also witnessed extreme poverty, where access to clean drinking water was unavailable. These experiences inspired Jon to help people fulfill this basic human need, and he founded Waves For Water, an organization that brings water filters to locations in need of clean drinking water.  

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Community is Key: Deputy Sheriff David Richmond Gives Back

Community is Key: Deputy Sheriff David Richmond Gives Back

When launching Counterman, we knew we wanted to highlight men who are doing their part to create change for good. In researching these good guys, we were tipped off to David Richmond by an HQ insider: his wife, Bree, who happens to be our VP of Retail. “The thing I admire most about my wife is that she’s loving and caring,” says David, a deputy for the Riverside County Sheriff’s Department. The same could easily be said for him—between protecting and serving his community and parenting their two young boys, he spends his free hours tutoring high school students and advising them on their future goals. “I just want to help people when they need help,” he says.

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