It’s B Corp Month: Let’s Look Back at Beautycounter’s Journey.

It’s B Corp Month: Let’s Look Back at Beautycounter’s Journey.

We’re excited to celebrate B Corp Month, an annual celebration that recognizes certified B Corporations. 

This year’s B Corp theme is #WeGoBeyond, which highlights how the B Corp community “goes beyond” the status quo to advocate and take action to create real systemic change. 

As a certified B Corporation from the very beginning, we’re proud to celebrate being a part of this global movement. This year, we plan to continue to spread the word on how businesses can be a force for good and encourage you to reflect on how they (and you, too) can go beyond

Wondering what a B Corporation is? B stands for benefit, and it means that, unlike the traditional corporate structure, these companies consider benefits to people and the planet, as well as profit. Companies that are verified by B Lab (the non-profit working group behind B Corps) meet the highest standards of social and environmental performance, accountability, and transparency. They use the power of business to help solve social and environmental problems. 

Becoming a certified B Corporation is a difficult accomplishment. To be certified as a B Corp, a brand must meet high standards. The certification process itself is rigorous: one in every three companies typically make the cut, and a reassessment is required every three years. 

Our B Corp Status at a Glance 

  • In 2021, we achieved our highest-ever B Corp score—97.7. 
  • We joined the B Corp Beauty Coalition, a global coalition of more than 58 beauty B Corps around the world that unite to share best practices, pioneer responsible innovation, and create transparency around outcomes in hopes of changing the beauty industry for the better. 
  • We participated in three different B Corp Beauty Coalition Working Groups: Packaging, Ingredient Sourcing, and Greener Logistics to bring systemic change to the industry and improve sustainability. 
  • In 2023, our Chief Impact Officer, Jen Lee, joined the B Corp Beauty Coalition Supervisory Board. 

Beautycounter is proud to participate in this growing community working together toward one unifying goal: to redefine success in business and go beyond business as usual.