From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

When casting our Counterman campaign, we sought guys who embodied our standards—men who stand for something, who approach life with intention, think outside of the box, and are proactive about creating change for good. As a professional surfer for 13 years, Jon Rose led what he describes as, “A very self-indulgent lifestyle.” He traveled around the world with his board in tow, looking for the best, most beautiful waves to ride. But in these far-off, remote locations, Jon also witnessed extreme poverty, where access to clean drinking water was unavailable. These experiences inspired Jon to help people fulfill this basic human need, and he founded Waves For Water, an organization that brings water filters to locations in need of clean drinking water.  

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Community is Key: Deputy Sheriff David Richmond Gives Back

Community is Key: Deputy Sheriff David Richmond Gives Back

When launching Counterman, we knew we wanted to highlight men who are doing their part to create change for good. In researching these good guys, we were tipped off to David Richmond by an HQ insider: his wife, Bree, who happens to be our VP of Retail. “The thing I admire most about my wife is that she’s loving and caring,” says David, a deputy for the Riverside County Sheriff’s Department. The same could easily be said for him—between protecting and serving his community and parenting their two young boys, he spends his free hours tutoring high school students and advising them on their future goals. “I just want to help people when they need help,” he says.

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Counterman Nathan Bogle is Revolutionizing the Men’s Fashion Industry

Counterman Nathan Bogle is Revolutionizing the Men’s Fashion Industry

As a Certified B Corp, Beautycounter considers people, the planet, and profit equally—so when we met Nathan Bogle, founder of Double Eleven, we knew he’d be a perfect fit for Counterman. Fashion is in Nathan’s blood, literally: his great-grandfather worked in fabric mills in Northern England in the early 1900s. But whether it’s part of his DNA or just an innate talent, Nathan’s eye for style and big ideas continue to impact the fashion world. Starting his career as a model, then moving on to become a co-founder of the NYC-based, British-inspired brand Rag & Bone, Nathan’s latest venture is Double Eleven, a sustainable menswear line. The apparel industry ranks third in its collective pollution of the planet (numbers one and two go to fossil fuels and agriculture). To combat this environmental issue, Double Eleven uses only deadstock fabrics, so that men can feel a little better about their fashion choices—while looking great, of course.

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Going Pro: Counterman Kamau Murray on Tennis, Opportunity, and First Impressions

Going Pro: Counterman Kamau Murray on Tennis, Opportunity, and First Impressions

As unique and exemplary as they may be, our Countermen all possess a commonality: they embody our standards and are doing their part to create change for good, in their communities and the world at large. For Kamau Murray, who grew up on the South Side of Chicago, the path to giving back began on the court. He took up tennis at seven years old because it was offered as a free after-school program, went on to play tennis at Florida A&M University on a scholarship, and, later, coached tennis pro Sloane Stephens to win the U.S. Open. Inspired by his tennis heroes and motivated to help the underserved youth of Chicago, Kamau founded the XS Tennis and Education Foundation, which gives kids a safe and encouraging athletic outlet, as well as the potential opportunity to earn college scholarships.

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New Year, Happier You

New Year, Happier You

We recently met Dr. Deepika Chopra when she joined us for a Facebook and Instagram LIVE. As our Chief Artistic Officer, Christy Coleman, gave her a smoky eye and a bold lip, Dr. Chopra shared a bit about her career—which happens to be one of the more intriguing job titles we’ve ever heard of: Optimism Doctor. We thought, what better time to become a little more optimistic than a new year? So, we sat down with her to learn what “Optimism Doctor” actually means, her tips for starting and sticking with rituals, and advice for how to stay optimistic in not-so-optimistic times.

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Party Planning Tips from our Favorite LA Caterer

Party Planning Tips from our Favorite LA Caterer

Annie Campbell, founder of Annie Campbell Catering, knows how to create a menu that’s equally as delicious as it is beautiful (while also keeping it totally achievable). That’s why we recently called on her and her friends Heather Taylor and Holly Vesecky to create our ideal simple, sustainable gathering. Here, Annie shares how she got started, how she met Heather and Holly, and her new food obsession (it’s definitely not what we expected).

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Set the Table: Sustainable Tips for Holiday Entertaining

Set the Table: Sustainable Tips for Holiday Entertaining

Textile designer Heather Taylor was inspired to create her line of home goods after she couldn’t find local linens that she loved. We have to admit we’re really glad she did, because we’re in love. Her classic-meets-eclectic style works for every type of occasion and is paired perfectly with our simple, sustainable holiday gathering. Here, Heather shares what inspires her, how she chooses a theme, as well as her favorite way to set the mood.

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Florist Holly Vesecky Shares Her Trick for Tricky Vases and More

Florist Holly Vesecky Shares Her Trick for Tricky Vases and More

Known for her whimsical designs, we love how Holly Vesecky, co-owner of Hollyflora, gets inspired by nature with all of her arrangements. She recently created the florals for our simple, sustainable gathering and we loved them so much, we had to get the full scoop. Here, Holly shares her tips for buying flowers on a budget, her secret tool for tricky vases, and how she really feels about fake plants.

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