8 ways you helped us make beauty (and the world) better in 2017

When you support Beautycounter, you’re not just making your own personal care routine safer. You’re also fueling our fight to get safer products into the hands of everyone. In 2017, we reached many important milestones in our advocacy work, charitable giving, and corporate responsibility efforts, and we couldn’t have done it without our Consultants, Clients, HQ staff, and brand partners. Check out some ways that the better beauty movement advanced last year, thanks in part to your loyalty.

The Personal Care Products Safety Act got a boost from Beautycounter

In November 2017, Beautycounter officially endorsed the Personal Care Products Safety Act—a bill that’d give the FDA authority to protect all Americans from harmful chemicals. As the fastest-growing company in the fastest-growing segment of the beauty industry, our voice has come to hold a lot of weight. We’re excited to continue using our clout to help pass the most health-protective bill possible.


We consistently demanded safer beauty laws from our government

Beautycounter staff and Consultants made several visits to lawmakers in Washington, D.C. and Ottawa, Canada in 2017. But for our March Forth advocacy initiative, over 450 Consultants met with members of Congress and Parliament in their own states to ask for more health-protective legislation. More than 100 meetings took place in March 2017, spanning across 41 states and 8 provinces.


We enlisted like-minded partners to amplify our health and safety messages

In recognition of the fact that we’re stronger when we work together, we launched the Counteract Coalition in September 2017—a collective of clean beauty brands pushing for product safety reform. That same month, several of our allies joined us in an advocacy trip to Washington, D.C.

We also launched some important education campaigns with our trusted non-profit partners. These included an October breast cancer prevention initiative with Breast Cancer Prevention Partners and Keep-A-Breast Foundation, as well as a summer skin cancer prevention campaign with Stand Up to Cancer.


Your purchases helped us to give generously

We donated $100k to the American Red Cross and Houston Food Bank in the wake of Hurricane Harvey, thanks to purchases made by our Clients and Consultants. On top of that, we also gave to the Environmental Working Group, Breast Cancer Prevention Partners, Stand Up To Cancer, and the Good+ Foundation throughout the year.


Our fight for health protection gained momentum in Canada

As our business has grown, we’ve been able to dial up our advocacy work in Canada. For example, in October 2017 the Canadian government deemed most phthalates safe for human health. We disagree—after all, these chemicals are high on The Never List™ for their links to endocrine disruption. So in December, we submitted comments urging this assessment to be reconsidered.

Our work in Canada didn’t stop with personal care products. We also teamed up with non-profit Environmental Defence to request reform of the Canadian Environmental Protection Act (CEPA).


We helped create a major victory for safer cleaning products

After standing behind our friends at Seventh Generation and the Environmental Working Group to advocate for the Cleaning Products Right to Know Act (SB 258), the bill was passed by California lawmakers in October 2017. For the first time ever, cleaning product manufacturers will be required to disclose all ingredients on labels and online.


Our staff took a stand for the environment

Over at Beautycounter HQ, employees took part in a beach clean-up for World Oceans Day. We also held an Earth Day clothing swap to encourage apparel recycling.


We received major recognition for our commitment to safety and sustainability   

Beautycounter is proud to be a certified B Corp—a company that meets high standards of transparency, accountability, and social and environmental good. In 2017, we were excited to be re-certified for another year. (More on that soon…)

We also received the highest score (92%) out of 25 businesses taking part in the Chemical Footprint Project. This ranking was based on our efforts to reduce the use of harmful chemicals, replace them with safer alternatives, and disclose this work publicly.

These honors—plus the launch of our first Corporate Social Responsibility (CSR) report—help prove to the industry that it’s possible to grow a business using safer formulas, all while honoring people and planet. And it’s because of you that we’re motivated to do so every day.

Thanks again for your support in 2017, and here’s to making even greater strides in the year to come.