Here at Beautycounter HQ, we love a good excuse to put on our capes and crusade for great causes. For the second year in a row, we had the chance to do just that as sponsors of the GOOD+ Foundation Halloween Bash. Hosted by GOOD+ Foundation founder Jessica Seinfeld and her husband, Jerry Seinfeld, the party raised nearly $300,000 to help support Los Angeles families living in poverty. Check out our favorite photos from the event—with some serious Halloween costume inspiration in the mix.
Our staffers strike a pose with GOOD+ Foundation founder (and friend of Beautycounter!) Jessica Seinfeld
The spooky setting? Los Angeles’ Culver Studios.
Gwyneth Paltrow was one of the many stars who came to celebrate with hosts Jessica Seinfeld and Jerry Seinfeld.
At the Beautycounter booth, kids decorated tags for reusable trick-or-treat bags.
Guests had a chance to try out Beautycounter products—actress Sarah Jane Morris was particularly loving our Rosewater Mist.
Pressed Juicery provided refreshments for the Beautycounter booth. (In Halloween colors, no less!)
Beautycounter also partnered with The BeatBuds, who provided interactive tunes for the littlest revelers.
Actress and Foodstirs founder Sarah Michelle Gellar—another sponsor of the party—got cozy with a Minion.
Our unofficial award for “Cutest Parent-Child Costume” goes to artist Lana Gomez and daughter Serafina.
Big thanks to the GOOD+ Foundation for the great work you’re doing in our hometown!