Our fight for safer beauty laws took a huge step forward yesterday—here’s why

For the last three years, Beautycounter has been working hard to improve cosmetic safety regulations—in our home state of California, in Oregon, and on the national level. We’ve made much progress, yet we know the more voices that fight for this mission, the stronger the impact will be. That’s why we’re so excited to announce our newest advocacy initiative: the Counteract Coalition.


What’s the Counteract Coalition?

On September 12, this brand-new collective of nearly 20 clean, high-performance beauty brands made its debut in Washington, D.C., led by Beautycounter founder and CEO Gregg Renfrew. We’re thrilled to stand alongside some of the top leaders in our industry to push for safer cosmetic ingredient laws. Some of our partners have been making safer products since long before Beautycounter was an idea, including Vapour Organic Beauty and OSEA. Others—like Peet Rivko and Biossance—are newer to the market. While many may balk at the idea of working with “competitors,” we know that collaboration is key to moving the beauty industry forward.

Our members agree. “We are delighted by the work of the coalition and embrace working with this alliance of brands who understand this critical moment in human and environmental health,” says Kristine Keheley, co-founder and formulator at Vapour Organic Beauty.  Adds Jenefer Palmer, founder of OSEA: “Safe cosmetics are a consumer’s right and our earth’s rightful due… We are thrilled to partner with Beautycounter to create meaningful change.”

We’re excited to get more brands involved in the future and are immensely grateful for those already lending their support, including Annmarie Skin Care, Biossance, côte, Follain, Goddess Garden, Josie Maran, OSEA, Peet Rivko, Rahua Hair Care, Seventh Generation, Silk Therapeutics, S.W. Basics, tenoverten, Vapour Organic Beauty, and Vintner’s Daughter.

Working together to change cosmetic safety regulations

Our first order of business was to ask for a hearing on the Personal Care Products Safety Act—legislation that would regulate the ingredients used in beauty and grooming items. (Vanity Fair published a great overview of our goals for the day here.)

“As consumers, we assume our government is looking out for us and making sure that the products sold in this country are non-toxic and safe for us and our families,” says Peet Rivko founder Johanna Peet. “The time for this type of smart regulation is long overdue.”

Our day on the Hill undoubtedly advanced our cause among national lawmakers. But this is only the beginning. Going forward, Counteract Coalition members will be a unified front sharing the unique and important perspectives of the rapidly growing safer and natural beauty industry. Our work will always remain non-partisan—just like Beautycounter’s solo advocacy efforts—since we realize that Americans from all political affiliations want more health-protective laws regulating their personal care products.

At the end of the day, we want to make it as easy as possible for safer personal care brands to join the fight for ingredient reform, eventually bringing the US in line with Europe and Canada. Clean skin care and cosmetics companies are outpacing traditional beauty brands in terms of growth—and if we work together on the legislative front, there’s no doubt we’ll be just as unstoppable.

PS: Want to create a movement of your own? Here are 5 ways you and your friends can help change cosmetic safety regulations.