Get to Know: Kidscounter Bath Products

Summer break is just around the bend, meaning longer days will blissfully be filled with mud pies, tree forts, and sand castles (just the way the world intended). The best way to get those rugrats clean after a dirt-filled play session is to dive straight into the bath with our Kidscounter Bath Collection: Kids Body Wash, Nice Do Shampoo, and Knot a Not Conditioner.


Our Kidscounter line was created as a passion project for Beautycounter founder Gregg Renfrew who wanted to make certain that her three kids were bathing in the safest suds possible. So, instead of packing the line with commonly-found surfactants and artificial fragrances, we leaned on some of Mother Nature’s most nutrient-filled offerings like broccoli seed oil, carrot root and cranberry fruit extracts, and safflower oil to deliver a safer and effective cleaning power. We promise, getting your children to indulge in their fruits and veggies has never been such good, clean fun.

Shop Kidscounter, here.