Between allergens and harmful chemicals, the term ‘fragrance’ can be frightening. In the personal care industry, companies can use this umbrella term to hide the ingredients behind their scents, meaning the public never has to know what is truly making up their favorite perfume. This is known as the “fragrance loophole.”
The truth is, many fragrances may contain harmful ingredients and chemicals—like those found on our Never List™. (Luckily, we put all our ingredients through our rigorous ingredient selection process—so you can enjoy safer scents with plenty of clean benefits.)
Here’s more good news: companies like Beautycounter are moving the beauty industry forward by proactively listing our fragrance ingredients on our product labels. For example, we fully disclose EU allergens in our Countertime line, and we have always been fully transparent in disclosing the essential oils and natural fragrances we use to scent our products.
Our Day in Sacramento
On August 14, Beautycounter, along with 15 Consultants, participated in a lobby day in Sacramento, CA, urging legislators to support the Safer Fragrance bill (SB 574). This bill requires manufacturers to disclose any fragrance ingredient in personal care products sold in California if they are identified as harmful to health and present on one of 23 authoritative lists referenced in the bill (for example, Prop 65).
To give this bill its best shot at being passed, more than 70 participants spent the day walking the halls of the California state legislature, meeting with more than 80 member offices and asking them to vote “yes” when the bill reaches the Assembly Floor.
Passing this bill would be huge.
SB 574 would be the first bill ever in the US to require the disclosure of fragrance ingredients. Consumers today are rightly demanding more transparency in the products they purchase for themselves and their families. The Safer Fragrance bill would empower consumers to make healthier choices and more informed decisions.
We are also working with other like-minded organizations we love, like Breast Cancer Prevention Partners, Women’s Voices for the Earth, Black Women for Wellness, as well as breast cancer survivors and salon professionals. We came out in numbers and our presence was definitely felt.
Friends, the work never stops. Here’s what you can do.
Take our text action. Text SAFERSCENT to 52886 to urge California legislators to close the fragrance loophole and support the passing of the bill.
Follow our progress. Be sure to check out @beautycounter on Instagram, Facebook, and Twitter for the latest on the bill!