Yes, we know it’s not exactly an official national day. There will be no time off from work, no presents, not even a parade. But we couldn’t resist the opportunity to celebrate color when we saw the social media buzz around this creative holiday. After all, the timing couldn’t be better, falling right on the heels of our Color Cosmetics launch. Those observing this playful day are taking a moment to embrace the emotional aspects of color—the meaning behind the shades and how they make you feel. But whether you believe in the power of that perfect true red or pink puts you in a romantic mood, we know one thing to be true: A world full of color is one happy world.