Meet the Counteract Coalition

This collective of more than 20 clean, high-performance beauty brands made its debut in Washington, D.C., in 2017, led by Beautycounter founder and CEO Gregg Renfrew. We’re thrilled to stand alongside some of the top leaders in our industry to push for safer cosmetic ingredient laws. While many may balk at the idea of working with “competitors,” we know that collaboration is key to moving the beauty industry forward.

Our members agree. “We are delighted by the work of the coalition and embrace working with this alliance of brands who understand this critical moment in human and environmental health,” says Kristine Keheley, co-founder and formulator at Vapour Organic Beauty. Adds Jenefer Palmer, founder of OSEA: “Safe cosmetics are a consumer’s right and our earth’s rightful due…we are thrilled to partner with Beautycounter to create meaningful change.”

“As consumers, we assume our government is looking out for us and making sure that the products sold in this country are non-toxic and safe for us and our families,” says Johanna Peet, founder of Peet Rivko. “The time for this type of smart regulation is long overdue.”

Counteract Coalition members will be a unified front sharing the unique and important perspectives of the rapidly growing safer and natural beauty industry. Our work will always remain non-partisan—just like Beautycounter’s solo advocacy efforts—since we realize that Americans from all political affiliations want more health-protective laws regulating their personal-care products.

At the end of the day, we want to make it as easy as possible for safer personal-care brands to join the fight for ingredient reform, eventually bringing the U.S. in line with Europe and Canada. Clean skin care and cosmetics companies are outpacing traditional beauty brands in terms of growth—and if we work together on the legislative front, there’s no doubt we’ll be just as unstoppable.

Brands in the Counteract Coalition:

• Annmarie Gianni Skin Care
• Biossance
• Côte
• Credo
• Follain
• Goddess Garden
• Innersense Organic Beauty
• Josie Maran
• May Lindstrom
• OSEA
• Peet Rivko
• Primal Pit Paste
• Rahua Hair Care
• rms beauty
• Seventh Generation
• Silk Therapeutics
• SkinOwl
• S.W. Basics
• tenoverten
• the detox market
• Vapour Organic Beauty

One thought on “Meet the Counteract Coalition

  1. So absolutely fantastic that BeautyCounter’s mission from the beginning has been to “Get Safer Products Into The Hands Of Everyone”!! This Mission Driven company is an honor to be to be able to have the opportunity to work with them and spread the word and the VISION.

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