Meet the Counteract Coalition

We are proud to lead the movement to a future where all beauty is clean beauty—but there is power in numbers. In 2017, we founded the Counteract Coalition, a collective of like-minded businesses in the personal-care and beauty industries that are eager to see more health-protective laws passed in Washington, DC. Today, the Coalition has grown to 29 leaders (and counting) in the clean personal-care sector. Together, we’re using our collective voices to advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients.    

While some may balk at the idea of working with “competitors,” we know that collaboration is key to moving the beauty industry forward, and our unified front is made up of a diverse range of perspectives from the rapidly growing safer and natural beauty industry. Just like Beautycounter’s solo advocacy efforts, the work of our Coalition will always remain nonpartisan, since we realize that Americans from all political affiliations want more health-protective laws regulating their personal care products.  

At the end of the day, we want to make it as easy as possible for brands to join the fight for ingredient reform, eventually bringing the US industry in line with Europe and Canada. Clean skin care and cosmetics companies are outpacing traditional beauty brands in terms of growth—and if we work together on the legislative front, there’s no doubt we’ll be just as unstoppable.  

Read on to see what some of our incredible partners have to say about their part in the Counteract Coalition: 

“We are delighted by the work of the Coalition and embrace working with this alliance of brands who understand this critical moment in human and environmental health.” —Kristine Keheley, Co-Founder and Formulator, Vapour Organic Beauty 

“Safe cosmetics are a consumer’s right and our earth’s rightful due… We are thrilled to partner with Beautycounter to create meaningful change.” Jenefer Palmer, Founder, OSEA 

“Clean beauty and protecting the health of consumers is important to our brand because we believe clean beauty should be accessible to everyone. We focus on nail strength over length, so protecting the health of our customer’s nails is essential to our business to continue to grow and be successful. Healthy nails make us proud!” Jacqueline Carrington, Founder, People of Color 

“We believe everyone has a right to effective skincare that doesn’t compromise health. The need for cleaner alternatives in this industry really hit home for me personally when I was diagnosed with cancer in my late 20’s and had to critically evaluate my skincare routine. I had a hard time finding products with ingredients that didn’t irritate my sensitive skin but were effective. This experience inspired me to start Silk Therapeutics, a line of clean, minimal-ingredient formulas that can be used with confidence by anyone, in any stage of health.” Dr. Rebecca Lacoture, Co-Founder and COO, Silk Therapeutics 

“As consumers, we assume our government is looking out for us and making sure that the products sold in this country are non-toxic and safe for us and our families. The time for this type of smart regulation is long overdue.” —Johanna Peet, Founder, Peet Rivko 

“Credo exists to provide a platform for brand founders conscientiously formulating products that are safer for humans and the planet.  As it should be.” Annie Jackson, Co-Founder & COO, Credo 

“Clean beauty is about safer ingredients, more sustainable practices, smarter, more ethical sourcing, and of course—transparency. This holistic definition of ‘clean’ protects the health of people and the planet—which is Credo’s MO.”   

—Mia Davis, head of Environmental & Social Responsibility, Credo 

Brands in the Counteract Coalition:  

  • Annmarie Gianni Skin Care  
  • Beebe Lab/Eighteen B  
  • Biossance   
  • Côte   
  • Credo   
  • Follain   
  • Goddess Garden  
  • Grove Collaborative  
  • I+I Botanicals   
  • Innersense Organic Beauty   
  • Josie Maran   
  • KORA Organics   
  • May Lindstrom   
  • ONDA Beauty   
  • OSEA   
  • Peet Rivko  
  • People of Color   
  • Primal Pit Paste   
  • Rahua Hair Care   
  • rms beauty  
  • Seventh Generation    
  • Sienna Naturals  
  • Silk Therapeutics   
  • SkinOwl   
  • S.W. Basics   
  • tenoverten   
  • the detox market  
  • The Honey Pot Co.     
  • Vapour Organic Beauty   

One thought on “Meet the Counteract Coalition

  1. So absolutely fantastic that BeautyCounter’s mission from the beginning has been to “Get Safer Products Into The Hands Of Everyone”!! This Mission Driven company is an honor to be to be able to have the opportunity to work with them and spread the word and the VISION.

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