Meet M.Gemi, a Shoe Brand That’s Disrupting the Fashion Industry

On the surface, stilettos and skin care have little in common, but we had to share why we love M.Gemi, a luxury shoe brand that’s caught our attention for a good reason. The company is challenging the status quo—within the fashion industry—by making luxurious handcrafted Italian shoes more accessible to everyone. M.Gemi works directly with artisan factories across Italy and sells its shoes directly to consumers. As a result, it’s able to offer trendy new styles every week—like strappy flat sandals and soft leather loafers—at surprisingly attainable prices.


© 2015 M.GEMI

At Beautycounter, we’ve set a new standard for health and safety while ensuring our products are effective and beautiful. In the process, we’ve learned that when it comes to disrupting any traditional industry, the work is never easy. So whether a brand makes safer products or affordable and stylish shoes, we applaud those who are willing to shake things up. As a bonus, M.Gemi is offering Beautycounter readers $40 off their first purchase through July 8, 2015—be sure to use one of the links above and enter beautycounter2015 at checkout.