It is with great excitement that we announce Counter Brands, LLC, parent company of Beautycounter, has acquired the worldwide assets of NUDE Skin Care, Inc. and NUDE Brands, Ltd. founded by Ali Hewson, the wife of musician and social activist, Bono.
As a result of this deal, and their genuine interest in our products and mission, Bono will join the company as an investor and Ms. Hewson will join the Board of Directors of Counter Brands, LLC. Similar to our partnership with Target, this validation from such respected public figures will lead to increased brand awareness and client base. We are thrilled to have them join our team.
The synergy between our two companies – from mission to ingredient selection process – makes NUDE a logical and compelling addition to our growing brand portfolio. We believe that incredible things are possible for our business and our unwavering advocacy work in D.C.
For the foreseeable future, the Beautycounter and NUDE lines will exist as they do today.