You know the velvety textures and rich colors of your blush, eyeshadow, and face powders? Those qualities are often thanks to talc, but in recent years, talc has come under scrutiny as asbestos-contaminated talc has been found in cosmetics marketed to children and teens.
While the talc we use is tested for asbestos contamination, we understand why consumers are concerned. The Federal Food and Drug Administration (FDA) do not regularly test personal care products for safety, nor do they have the authority to force companies to remove products from the marketplace. That’s why we’re excited to announce that Beautycounter will be eliminating talc from all formulations by June 2021.
Though talc is currently used in just five of our products, this transition is not easy—and there are trade-offs that are not widely shared within the industry. In the spirit of transparency, we wanted to explain exactly what the journey to eliminating talc looks like for us.
The several times we attempted to remove talc from our powder formulas, our internal testing showed that the level of heavy metals increased, particularly for more richly pigmented shades. Beautycounter is dedicated to creating products that work for everyone—that includes delivering an inclusive range of shades for all skin tones. Currently, only the lighter shades of our powders formulated without talc have passed our rigorous heavy metals standards, so, we’re taking a new and innovative approach to color cosmetics: we’ll pivot to cream formulas for blush and eye shadow—planned to launch Summer 2021—while continuing to work on developing beautiful bright powders formulated without talc.
What does this mean for our current powder products? The talc is tested for asbestos contamination (the primary safety concern of using talc) and the results have been published publicly here. In addition, every batch of our current powder products have passed strict heavy metals testing, based on our health protective standards. We expect to have inventory of all our powders through early 2021. In the meantime, our new Golden Hour All-in-One Palette is our first step toward formulating cosmetics without talc, and we are excited to continue innovating our powder line in the months ahead.
At Beautycounter, safety is our North star, and we will continue to prioritize producing high-quality, trustworthy products that you can feel good about using. A major part of that is transparency. We’ll always keep you informed, so check back for updates on our journey toward formulating without talc.