How To Get Glowing Skin

How To Get Glowing Skin

Glowing skin is like the skin-care holy grail: mysterious, highly sought after, and difficult to attain. The beauty industry is obsessed with a naturally radiant complexion, and while many products make big promises, very few can deliver lasting, luminous results. But at Beautycounter, we’ve got hydrated, glowing skin down to a science. If you’re over dull skin (and who isn’t?), read on: it’s time to meet your clean skin-care match. 

What Causes Dull Skin? 

In order to achieve radiant skin, we need to understand what causes dullness in the first place. Here are some of the most common complexion culprits—and their clean solutions, courtesy of our glow-boosting, ultra-moisturizing Countermatch Collection

Lack of Sleep 

Anyone who’s looked in the mirror after a lackluster night of rest already knows this one. Missing out on your beauty sleep can leave skin looking dull and tired. 

The Clean SolutionA deeply hydrating night cream will maximize sleep’s skin-care benefits. After just two weeks of using our hyaluronic acid-infused Countermatch Recovery Sleeping Cream, 97% of users said they woke up with softer, smoother, more vibrant-looking skin*. 

*Based on a 31-subject consumer perception study after two weeks of use. 

Dehydration 

A quick myth-busting: Science hasn’t proven there’s a direct link between your complexion and daily H2O intake (though there are plenty of other benefits). Healthy, hydrated skin starts with powerful skin care.  

The Clean Solution: Our best-selling Countermatch Adaptive Moisture Lotion provides up to 24 hours of hydration* with the help of squalane, which visibly restores elasticity, and plum oil, which is rich in omegas 6 & 9 and vitamin E. 

*Based on a 30-subject clinical hydration study over 24 hours. 

Environmental Stress 

It’s a fact: Exposure to increasing air pollution and free radicals can cause premature aging and inflammation. And don’t even get us started on the damaging effects of UVA and UVB rays. 

The Clean SolutionSince skin-care bodyguards aren’t a thing, clean ingredients are the next best thing. Our Countermatch Intense Moisture Serum is formulated with vitamins C and E to provide antioxidant protection against environmental stress (and help fight free radicals). And never forget the SPF. 

Dead Skin Cells 

Sorry for the visual, but dead cells sitting on the surface of skin can make otherwise healthy skin look dull and tired. Sloughing off that unnecessary layer can reveal instant radiance. 

The Clean SolutionForget the drying witch hazel toner you used in high school. Our Countermatch Hydra-Gel Radiance Toner combats dull skin with phytic acid, a gentle, rice-derived exfoliator that boosts radiance and helps skin breathe for a natural-looking glow. After two weeks of use, 97% agreed skin looked more radiant and felt more hydrated*. 

*Based on a 32-subject consumer perception study after two weeks of use. 

Next-Level Radiance 

Meet our dynamic skin-saving duo: Countermatch and Counter+. These brightening skin-care boosters are basically good skin in a bottle. Get radiant, targeted results with our glow-getting All Bright C Serum, exfoliating Overnight Resurfacing Peel, and hydrating No. 1 Brightening Facial Oil. We’re so excited for you to discover your healthiest, glowiest, most hydrated skin ever. 

The Glowing Skin Routine 

We knew we wanted to make radiant skin a no-brainer. That’s why we developed the Countermatch Regimen: four easy steps—glowy, youthful results. Formulated with powerful hydrating, exfoliating, and barrier-repairing ingredients, Countermatch is the ultimate fix for a dull complexion. The results speak for themselves. 

After four weeks*: 

97% reported skin looked radiant 

100% stated skin tone looked more even 

100% said products provided instant and long-lasting hydration  

*Based on a 33-subject consumer perception study using Countermatch Refresh Foaming Cleanser, Hydra-Gel Radiance Toner, Intense Moisture Serum, Adaptive Moisture Lotion, and Recovery Sleeping Cream for four weeks. 

Find Your Perfect Skin-Care Routine

Find Your Perfect Skin-Care Routine

Whether you’re a skin-care newbie, a product junkie with an overflowing bathroom cabinet, or you have specific skin-care needs—it might be time to try a regimen. Adopting a streamlined, four-step clean routine is one of the easiest, most effective shortcuts to achieving your best skin ever. 

If you hear “regimen” and think “high-maintenance,” we get it. It’s a common myth that regimens are complicated and time-consuming. But here’s what we know: a simple skin-care lineup that you can rely on saves you time, stress, and money in the long run. While we love experimenting with new products as much as the next beauty enthusiast, using the same regimen daily and nightly delivers unparalleled results (but more on that later). 

Caring for your complexion is more than skin-deep. It’s the act of keeping the largest organ of your body healthy and happy (and not exposing it to harmful or toxic ingredients). The ritual of a skin-care regimen can help you relax and turn your attention to yourself, even if it’s for only a few moments each day. 

Four Steps to Healthier Skin

Implementing a regular routine for healthier skin is as simple as 1, 2, 3, 4. We think the four regimen steps are almost like a mantra (fitting, since having a skin-care practice can have calming, meditative benefits): cleanse, prep, treat, protect. Take a moment in between steps to breathe and allow the ingredients to sink in. 

Step One: Cleanse 

Healthy-looking skin starts with a thorough cleanse to remove makeup and sweep away impurities. It’s an essential step—that’s why every regimen comes with its own specially formulated cleanser

Step Two: Prep 

Clarify and prep your complexion for maximum product absorption. Whether you’re looking for radiant hydration or age-defying indulgence, there’s a toner or essence that’s ideal for your skin. 

Step Three: Treat 

Next up: a serum. These lightweight, fast-absorbing treatments deliver a concentrated dose of active ingredients. 

Step Four: Protect 

Finally, lock in the moisture. Our day and night creams provide lasting hydration and banish dry skin—without pore-clogging mineral oil. 

Finding the Right Skin-Care Regimen

Ready to discover your most beautiful skin, but not sure where to start? Our Skin-Care Quiz will help ID your skin type, the concerns you’d like to address, and the regimen that’s perfect for you. The best part? It only takes a moment of your time.   

Science-Backed Results

Used correctly and consistently, our regimens deliver show-stopping results. Whether you’re invested in the age-defying powers of Countertime or maximizing your skin’s moisture barrier with Countermatch, there’s a lot to look forward to. You don’t have to take our word for it—these results speak for themselves. 

Countertime: Age-Defying Results + Antioxidant Protection

After just four weeks of use*: 

97% said skin texture felt smoother 

88% said skin looked more youthful 

91% of participants said skin felt renewed and looked revitalized 

88% said Countertime reduced the appearance of fine lines and wrinkles 

*Based on a 32-subject consumer perception study using Countertime Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum Antioxidant Soft Cream (am), and Tetrapeptide Supreme Cream (pm) for four weeks. 

Countermatch: Advanced Hydration + Age Prevention

After just four weeks of use**:  

97% reported skin looked radiant  

100% stated skin tone looked more even  

100% said products provided instant and long-lasting hydration  

**Based on a 33-subject consumer perception study using Countermatch Refresh Foaming Cleanser, Hydra-Gel Radiance Toner, Intense Moisture Serum, Adaptive Moisture Lotion and Recovery Sleeping Cream for four weeks. 

Countercontrol: Blemish Prevention + Mattifying Skin

After just four weeks of use***: 

89% had clearer-looking skin and more even texture 

97% said skin felt healthier 

97% had improved skin clarity 

94% said redness was reduced 

***Based on a 35-subject consumer perception study using Countercontrol Clear Pore Cleanser, All Over Acne Treatment, SOS Acne Spot Treatment, and Matte Effect Gel Cream for four weeks. 

In 2021, we’re putting self-care (and skin care) first. Whatever your goals might be, we’re here to help you achieve them.

This Clean Alternative to Retinol Is Your New Skin-Care Hero

This Clean Alternative to Retinol Is Your New Skin-Care Hero

In recent years, retinol has become one of the beauty industry’s buzziest ingredients, known for its anti-aging and skin-improving powers. An umbrella term for products that contain any derivative of vitamin A, retinol can generate rapid cell turnover, leading to smoother skin, smaller pores, and even the erasure of fine lines and wrinkles.[1] 

If that all sounds too good to be true—it just might be. There are a few different reasons to practice caution when experimenting with retinol. Let’s start with the side effects. For many, this anti-aging ingredient can cause: 

  • Redness and dry patches 
  • Irritation, burning, or itching 
  • Increased sun sensitivity 

Retinols can be highly concentrated, meaning they can irritate and stress out skinMany of these products aren’t available over the counter and require a visit to the dermatologist. Worst of all, with continued use, they can heighten skin’s sensitivity and leave you with drier, more damaged skin.  

Retinols are often marketed as holy grail cure-alls for a variety of skin issues, so a misinformed user could potentially apply too much when hoping for speedy results. Retinols are not one-size-fits-all, and when using one without the supervision of a dermatologist, you could easily put yourself at risk for skin damage. Plus, a product labeled “vitamin A” or “retinol” simply means it contains any trace amount of vitamin A—making it difficult to determine what you’re actually putting on your skin. 

When we set out to create our age-defying Countertime line, we found that retinol just didn’t live up to our high standards. We believe transparency and safety go hand in hand, so you can feel good about the products you’re using and love the results they give you. 

THERE’S A CLEANER WAY 

Our goal? To find another anti-aging ingredient that delivers results comparable to retinol without the potential side effects. Our search led us straight to bakuchiol, a clean ingredient that delivers comparable results to retinol. It’s a plant-derived powerhouse and rising skin- care star. Here’s what you need to know: 

  • It comes from a plant called Psoralea corylifolia, otherwise known as the babchi plant, and has been used in traditional Chinese and Ayurvedic skin-care remedies for centuries. 
  • Because it’s plant-derived, bakuchiol is also a vegan alternative to retinol (which is sometimes made from animal by-products.) 
  • It’s gentle enough to use daily, and the absence of fillers or synthetic additives means it’s safe for mamas-to-be. 

Bakuchiol became the starting point for our groundbreaking Retinatural Complex. In every Countertime product, we combined the powerful anti-aging and reparative benefits of bakuchiol with antioxidant-rich Swiss alpine rose (Rhododendron ferrugineum) to further reinforce the skin’s ability to protect itself from oxidative stress. (Swiss alpine rose is a unique ingredient which grows at the highest altitudes of the Swiss Alps. It is renowned for its remarkable ability to protect itself against dehydration and other environmental stressors.) 

The result? Countertime has been clinically proven to decrease the appearance of fine lines and wrinkles, and increase skin’s luminosity and radiance. But you don’t have to take our word for it. Countertime is backed up by serious science. 

After just four weeks of use*: 

  • 97% said skin texture felt smoother 
  • 88% said skin looked more youthful 
  • 91% of participants said skin felt renewed and looked revitalized 
  • 88% said Countertime reduced the appearance of fine lines and wrinkles 

*Based on a 32-subject consumer perception study using Countertime Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum Antioxidant Soft Cream (am), and Tetrapeptide Supreme Cream (pm) for four weeks. 

Our Countertime Regimen is clinically proven to**: 

  • Visibly increase skin firmness 
  • Increase skin elasticity 
  • Improve skin barrier function 
  • Decrease the appearance of fine lines and wrinkles 
  • Increase skin’s luminosity/radiance 

**In a clinical study of 31 subjects after four weeks. 

AGE-DEFYING, EVERY DAY 

Because bakuchiol is safe to use daily and delivers serious results without the side effects, you can use any combination of our entire Countertime line every day. The line fits seamlessly anywhere in your existing skin-care routine—whether you’re looking to boost your glow, put the beauty back into beauty sleep, or just looking to age well.  

Here’s the #betterbeauty breakdown on the game-changing products featured in the Countertime Regimen Set. Facing time on your own terms starts here. 

“I have been using Countertime for a month. I have noticed a reduction in fine lines on my forehead and my smile lines. My skin seems brighter and smoother. I’ve never really had a skin-care routine, and now I’m hooked.” —Alesia G. 

The Countertime Regimen Set ($267)

Cleanse 

Countertime Lipid Defense Cleansing Oil 

Looking for a little more luxe in your everyday cleanser? Our Countertime Lipid Defense Cleansing Oil was inspired by Asian beauty rituals and informed by Japanese technology. This cleanser protects skin’s fragile moisture barrier with our plant-derived, bakuchiol-boosted formula. Every time you cleanse, you’re reinforcing your skin with powerful ingredients that keep it bouncy, healthy, and glowing.  

Prep 

Countertime Mineral Boost Hydrating Essence 

If you’re looking for a dose of hydration and radiance before that late-afternoon conference call, look no further. Countertime’s Mineral Boost Hydrating Essence feels lightweight on skin, but deeply nourishes and hydrates. Get an instant pick-me-up any time of day, or layer it with your favorite moisturizer for double the moisture. Because the bakuchiol-based formula is safe for everyday use, you can never overdo it when it comes to hydration.  

Treat 

Countertime Tripeptide Radiance Serum 

Transformed and radiant skin is only one pump away with this serum that visibly transforms skin, improving elasticity and firmness. Not only does it tackle current signs of aging, but it actually prevents future wrinkles and fine lines from forming. It’s one of our best-selling products for a reason.  

Protect 

Protect skin night and day with these two age-defying, wonder creams.  

(AM) Countertime Antioxidant Soft Cream 

Pollution, excessive sun exposure, smog: our skin is up against a lot. That’s why we created this lightweight revitalizing cream. Not only does the bakuchiol in our Retinatural Complex improve skin’s barrier function, but the Swiss aAlpine rRose helps protect skin from environmental stressors that can leave skin tired, dull, and damaged. It’s also loaded with a boost of antioxidants, helping to neutralize free radicals—the unstable molecules in the body that are the direct link to aging.  

(PM) Countertime Tetrapeptide Supreme Cream 

With the Countertime Tetrapeptide Supreme Cream, you can truly say you woke up like this. In fact, 91% of users said they woke up to glowing skin.* Deeply hydrating, this cream supports elasticity and visibly firms while smoothing skin’s texture to minimize the look of fine lines and wrinkles. This best seller is a must for any skin- care junkie, and gets you the glow-getting results of a typical retinol overnight with no burning, no stinging, just supremely rich moisturization. 

So, whether you’re boosting your glow with our best-selling Tripeptide Radiance Serum, slathering on the unbelievably buttery Tetrapeptide Supreme Cream, or reinvigorating tired skin with the Mineral Boost Hydrating Essence, you’re getting a dose of the good stuff. Don’t play chemistry set with your skin care—reach for clean, safer ingredients that love your skin. With the breakthrough formula in our Countertime line, struggling with ineffective, potentially harmful skin care is a thing of the past. The future? Your best, most beautiful skin. Tell aging to bring it on. You’ve got this.  

[1] Kafi, Reza et al. “Improvement of naturally aged skin with vitamin A (retinol).” Archives of Dermatology vol. 143,5 (2007): 606-12. doi:10.1001/archderm.143.5.606 https://pubmed.ncbi.nlm.nih.gov/17515510/#affiliation-1 

*Based on a 33-subject consumer perception study after four weeks of use. 

New to Clean Beauty? Start Here

New to Clean Beauty? Start Here

There are so many reasons to switch to cleaner products. Maybe you have concerns about how your personal-care products might be negatively impacting your health. Or your children’s health. Or the environment. Perhaps you’re just tired of buying skin care products that don’t do what they claim.  

Whatever your reasons—you’re here, and you’re ready to make some clean swaps. Let’s get started. 

What’s a Clean Swap?

It’s as simple as it sounds, like trading in irritating serums for a gentle yet powerful formula. Or ditching foundation with shady ingredients for a hydrating one that’s packed with anti-aging benefits. It’s saying goodbye to blush formulated with unethically sourced mica, and saying hello to mindful sourcing.  Cleaning up your bathroom cabinet or makeup bag doesn’t have to be overwhelming—just take it one easy swap at a time.  

The Vitamin C Serum

Counter+ All Bright C Serum 

Vitamin C serums are pretty magical. They can brighten skin, but not all vitamin C serums are created equal. Here’s what sets All Bright apart. 

What’s In: 

Stability & Potency 

L-ascorbic acid can be difficult to stabilize, meaning serums with this ingredient may quickly lose their effectiveness. Our unique blend of two ultra-stable forms of Japanese vitamin C delivers 10% potency. 

Supercharged Antioxidants 

Antioxidant superstar turmeric root extract provides All Bright’s vivid hue (and helps improve the appearance of fine lines and wrinkles), while camu camu extract helps reduce the appearance of dark spots while brightening to visually improve signs of skin fatigue. 

What’s Out: 

L-Ascorbic Acid 

Who needs an unstable relationship? We nixed L-ascorbic acid from our vitamin C serum, since the ingredient is known for it’s instability. (Translation: other brands’ vitamin c serums could diminish in effectiveness before you even finish the bottle.) That’s why we’re proud to say our serum is demonstrated to be on average 160x more stable than L-ascorbic acid. 

Unnecessary add-ons 

Like artificial dyes and synthetic fragrances. The bright yellow hue of All Bright C Serum comes from naturally derived turmeric. 

The Tinted Moisturizer

Dew Skin Tinted Moisturizer 

When is a tinted moisturizer more than a tinted moisturizer? Well, when it gives skin a sheer, radiant finish, contains reef-safe SPF 20 coverage, and comes loaded with clean skin care benefits—it goes beyond. Meet Dew Skin Tinted Moisturizer, your new daily glow-to. 

What’s In: 

Mineral Sunscreens

Mineral sunscreens (a.k.a. physical sunscreens) are our preferred safer sunscreen technology. Zinc oxide and titanium dioxide are physical particles that sit on the surface of the skin and bounce or reflect sun’s rays away from the skin. Mineral sunscreens are great for people with sensitive skin. 

Reef-Safe SPF 

Our formulas rely on non-nano zinc oxide, a physical, mineral sun protection that has not been found to be harmful to people, or the planet.  

What’s Out: 

Chemical Sunscreens 

Chemical sunscreens are technically sun filters. They absorb the sun’s UV energy and release it back into the air as heat. But at Beautycounter, we prohibit chemical filters due to their potential for skin irritation. 

Harmful SPF 

Octinoxate and oxybenzone are two common sunscreen ingredients that contribute to the collapse of coral reefs.  It goes without saying that they’re at the top of our Never ListTM, but as FDA-approved ingredients, they’re still ubiquitous in sunscreens sold in the US. 

The Lip Gloss

Beyond  Gloss 

If you haven’t tossed your old lip glosses, it is definitely the time. Beyond Gloss isn’t like anything you’ve ever tried before: it’s smooth (not sticky), made with conditioning ingredients, and has organic vanilla to thank for its delicious scent. Plus, it comes in a wide range of sheer hues, so you can build out a gloss wardrobe you can feel good about. 

What’s In: 

Real, Responsibly Sourced Vanilla 

That’s right, our organic vanilla is responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education. 

Extra Smooth Application 

Plant-derived jojoba seed oil gives Beyond Gloss an ultra-cushiony wear that stays put—without stickiness. Plus, BeyondSmooth Conditioning Complex (a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax) locks in moisture and gives your lips long-lasting softness. 

What’s Out:  

Unethically Sourced Vanilla 

Harvesting vanilla requires hand-pollination and is extremely labor intensive, and the vanilla industry is historically known for human rights issues. So, it was important for us to find a vanilla we could feel good about. Ours is rich, luscious, and cares for the greater good—that’s helping to change beauty forever. 

Questionable Ingredients

Many lip glosses use plasticizers for shine—ours doesn’t, because we have concerns about its potential toxicity. You also won’t find butylated hydroxytolune, a preservative we’ve banned due to potential effects on human health.  

The AHA/BHA Peel

Counter+ Overnight Resurfacing Peel 

It’s time to say goodnight, dullness, and good morning, glow. A chemical peel with acids might sound scary, but our soothing, renewing formula is nothing to fear. And whether you’re a first-time buyer or a peel expert, our Overnight Resurfacing Peel is always a step ahead, with an award-winning clean formula—and seriously powerful results.  

What’s In: 

Baby-Soft Skin. Our Peel helps promote cell turnover for a smoother complexion, boosts overall clarity and radiance*, and leaves skin softer, smoother, and brighter**.  

The Perfect Blend 

A combination of both resurfacing acids (glycolic, malic, lactic, and citric) and soothing acids (arginine and essential fatty acids) to aid in cell turnover help improve skin texture without stressing your skin. 

*Based on a 31-subject clinical instrumentation study after four weeks of use.  

**Based on a 30-subject consumer perception study after four weeks of use. 

 
What’s Out: 

Serious irritation 

A lot of chemical peels go for maximum impact with high levels of one or two resurfacing acids, resulting in skin irritation and other side effects. Our Overnight Resurfacing Peel is perfectly balanced—gentle, yet effective. 

Questionable ingredients 

Many peels are thickened with polyethylene glycol (a.k.a., PEGs)—which we’ve banned due to reproductive and developmental toxicity concerns. You also won’t find any formaldehyde-based preservatives (gross), which other peels can contain. 

The Lightweight Lotion

Countermatch  Adaptive Moisture Lotion 

Can your moisturizer keep up with you? This lightweight lotion adapts to skin throughout the day* and provides hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing. 

*Based on a 31-subject consumer perception study after two weeks of use  

What’s In: 

Science-Backed Hydration 

Countermatch Adaptive Moisture Lotion is clinically proven to provide up to 24 hours of hydration**. Plus, 

After just two weeks:*  

94% said it provided instant and long-lasting hydration  

94% noticed skin looked smoother  

90% said skin looked and felt healthier  

*Based on a 30-subject consumer perception study after two weeks of use 

**Based on a 30-subject clinical hydration study over 24 hours. 

Powerful Clean Ingredients 

This lightweight moisturizer is formulated with olive-derived squalane, a buzzy ingredient that draws moisture into the skin and visibly restores elasticity. Also in the mix? Phytic acid, a gentle exfoliator that boosts radiance, and plum oil, which helps provide nutrients for healthy-looking skin. 

What’s Out: 

Cyclic Silicones 

Our Countermatch Adaptive Moisture Lotion naturally adapts to your skin’s hydration needs, resulting in smoother, more even skin—without the need for cyclic silicones. 

Personal-Care Products That Fall Short 

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility. 

What We Mean By Clean: Harmful Ingredients Are Always Out

At Beautycounter, we have something called The Never ListTM: a collection of over 1,800 harmful or questionable ingredients we prohibit from our product formulations. Because clean peace of mind starts with transparency. 

Making clean swaps in your personal care products is one small change that leaves a big impact on your home, your family and even the planet. So go ahead, clean up your act and make the switch to #betterbeauty.  

Gregg’s Resolutions for the New Year

Gregg’s Resolutions for the New Year

Let’s be honest: making the typical list of resolutions can sometimes feel, well, daunting. So, this year, we turned to our Founder and CEO, Gregg Renfrew, to share tips, tricks and advice for how she’s approaching 2021 with intention. 

We’ve included some journal prompts along the way to keep you accountable and engaged. So, grab a notebook, maybe light a non-toxic candle, brew a batch of your favorite cozy beverage, and let Gregg’s tips inspire you to make a clean start this new year.

  1. SET AN AFFIRMATION 

An affirmation is a positive word or phrase you can repeat and meditate on whenever life gets stressful. Here’s Gregg’s suggestion for getting you to your happy place: 

 “A great place to start: I’m already good enough.” 

Journal Prompt: What will your personal affirmation be this year? 

  1. BUY WITH INTENTION 

Committing to clean goes beyond safer beauty. Surround yourself with brands that share your values. Gregg’s favorites include…  

 “I love Allbirds sneakers for working out. In terms of healthy snacking, I’m super into Honey Mama’s chocolate. Seventh Generation is basically the only cleaning brand I use, and I love Rahua’s super nourishing haircare formulas (and ethical approach to beauty).”  

Journal Prompt: What are some brands you can support in the new year that share your values? Think environmentally-conscious B-Corps, BIPOC-owned brands, and local favorites that put ingredient safety first. 

Some Brands to Believe In 

The Clean Guide is a list of brands and businesses that inspire us with their commitment to transparency, quality, and integrity. Go ahead and get acquainted, we won’t be jealous. 

  1. KEEP CLEAN HOUSE 

Most of us are spending more time at home than ever, so why not make your space as healthy as possible? Gregg has some ideas to get you started. 

  • Take off your shoes at the door to avoid tracking in harmful chemicals, like pesticides 
  • Swap out non-stick pans whose coating could potentially leach toxins into your food 
  • Use less single-use plastic, since it just ends up in landfills and our waterways 
  • Ask yourself, “can I make this at home?” instead of buying something with unnecessary packaging  

Journal Prompt: What are two clean swaps you can make this month around your house that seem simple, but have a big impact? 

  1. LEARN SOMETHING NEW 

Gregg loves deep-diving into stories that excite and inspire. “I think everyone should read a book on a subject they know nothing about.” These picks from her bookshelf take readers everywhere from the board room to the tennis court. Want to feel like you were in the room where it all went down? Try these first-person accounts: 

  • The Ride of a LifetimeLessons Learned from 15 Years as CEO of the Walt Disney Company by Bob Iger  
  • No Rules Rules: Netflix and the Culture of Reinvention by Erin Meyer & Reed Hastings  
  • Open: An Autobiography by Andre Agassi 

Journal Prompt: What’s something you would love to learn this year?  

  1. AND OF COURSE, SHOP #BETTERBEAUTY 

It wouldn’t be a Gregg guide without a list of her clean must-haves. So, we tapped the ultimate clean beauty expert for her #betterbeauty favorites. Here is her personal list of go-tos—but Gregg highly suggests mixing and matching products to build a clean routine that works for you.

 

Counter+ All Bright C Serum  

“This is THE thing. It leaves my skin feeling glowy and dewy and beautiful. [It also] Perfectly layers with our Countertime line.” 

Counter+ Overnight Resurfacing Peel 

“Literally if I could bathe in the Overnight Resurfacing Peel, I would.” 

Countertime Mineral Boost Hydrating Essence 

“I am pretty obsessed with our Countertime line. I start every single day with [this] essence.” 

Countertime Tripeptide Radiance Serum  

“This is a really great serum. I put this on at night.” 

Countertime Tetrapeptide Supreme Cream 

“This is the best cream ever. I have super dry skin, so for me this is amazing.” 

Counter+ Lotus Glow Cleansing Balm  

“Having a self-care ritual is so important while I’m working from home. I start my day with this indulgent balm.” 

Dew Skin Tinted Moisturizer 

“This evens out my complexion for all those video calls, and the SPF 20 has me covered all day.” 

We suggest revisiting this post, one month from now, six months from now, and at the end of the year. Check in with yourself to see what you’ve learned and celebrate your growth. With Gregg’s guidance and your own inspired ideas, your year will be off to a clean start.