Celebrating Black History Month Through Uncompromising Beauty

Celebrating Black History Month Through Uncompromising Beauty

Getting safer products into the hands of everyone is our mission, and in celebration of Black History Month, we’re honoring the Black community by uplifting through action. 

Beautycounter has worked tirelessly to advocate for safer beauty and regulation of the personal-care industry, helping to reduce toxic exposures that disproportionately affect communities of color. This effort recently paid off with the passing of the Modernization of Cosmetics Act, which will allow the FDA to more effectively regulate the industry. These reforms mark the first meaningful change in cosmetics regulation since the Federal Food, Drug, and Cosmetic Act was signed into law by President Franklin D. Roosevelt in 1938. 

In order to pursue safer standards in beauty, we look to the guidance of our Science Advisory Council—and integral to our mission to create a more equitable beauty industry is Dr. Ami Zota. Dr. Zota, a Columbia University Professor, investigates how social-structural factors, such as racism, classism, and sexism, shape beauty product use, environmental chemical exposures, and health inequities in women across the life course.  

To further underscore the importance of Black History Month, we’ll be interviewing Dr. Zota about her work and actionable steps that can be taken. Be sure to check back here later in the month for a link to the full video. 

And as we continue to push the industry beyond clean—in our aim to create uncompromising beauty for all—we pursue a holistic commitment to equity and inclusion among our diverse community of Associates, Consultants, and consumers.  

Unequal exposure, unequal harm  

Research[1] shows that Black and Indigenous communities as well as People of Color (BIPOC), experience higher incidences of certain chronic diseases, including diseases associated with harmful chemical exposures. Unfortunately, beauty and personal-care products can be a source of these toxic chemicals. This presents a unique opportunity for prevention. Over the past eight years, Beautycounter has made significant progress toward stronger regulation and systemic change through our product formulations, more responsible sourcing efforts, and advocacy.  

Our work, our promise 

The Modernization of Cosmetics Regulation Act was a big step in the right direction for our industry—but our work doesn’t stop there. We also pledge to actively advocate to address racial disparities when it comes to unequal toxic exposures. Thus far, we’ve helped pass two California laws: the Cleaning Products Right to Know Act and the Safer Salon Bill. These bills work to protect vulnerable populations like domestic professionals, hotel workers, and salon professionals, by arming them with information to make safer choices. These professions are dominated by women (often women of color) who are exposed to dangerous chemicals for long periods of time in poorly ventilated areas.[2] 

We’ve also held two high-profile Congressional briefings, highlighting the disparate impacts of harmful ingredients on people of color, for Members of Congress and their staff. The briefings were sponsored by leaders of the Congressional Hispanic and Black caucuses. Beautycounter also helped pass two California bills that remove some of the worst offenders from personal-care products as well as promote greater transparency for fragrance ingredients, which can have links to cancer and hormone disruption.    

Through Beautycounter’s unmatched safety standards, we provide a broad lineup of safe and effective makeup, skin care, and body-care products. And to ensure our makeup products authentically serve diverse skin tones, we continue to expand our shade range options.   

Powered by community 

We understand the importance of diversity, equity, and inclusion in our Consultant base, which plays a crucial role in achieving our mission of getting safer products into the hands of everyone. To this end, we have implemented various initiatives to support our DEI efforts. One notable example is our Beautycounter BIPOC Leadership Forum, where we collaborate with a group of BIPOC Consultants to develop resources and programs that promote diversity within our Consultant community and help us advance our goal to transform beauty into a positive force for good.  

Over at HQ, we work to ensure our HQ employee base represents the diversity of the world around us. One way we foster an inclusive workplace is by celebrating our Associate Resource Groups (ARGs)—and this month, Beautycounter’s Black ARG will host an outing to the Pasadena Black History Parade and Festival. 

 Actionable steps for change 

  • Join us February 23 in New York at our Prince Street store for an exploration into the Beauty of Inclusion with Beautycounter’s Sr. Director of Diversity, Equity, and Inclusion, Jenny Aspinwall, alongside our esteemed local Beautycounter Consultants. RSVP here
  • Advocate for ongoing policy change and mobilize our community in support of clean beauty. Take action by texting BETTERBEAUTY TO 52886 in the U.S. to add your voice in celebration this month.  

[1] Zota, Ami, Women of color are disproportionately affected by environmental toxins such as beauty-product-related environmental chemicals. This is independent of socioeconomic status. www.ncbi.nlm.nih.gov/pubmed/28822238 

[2] https://www.finance.senate.gov/imo/media/doc/Professional%20Beauty%20Association-%202014%20Economic%20Snapshot%20of%20the%20Salon%20Industry.pdf  

This Giving Tuesday, Let’s Give More Good

This Giving Tuesday, Let’s Give More Good

Giving Tuesday began in 2012 as a simple idea: a day that encourages people to do good. It has since grown into a global movement that inspires us all to give back, celebrate community, and create lasting change. Mostly importantly, everyone can be a part of it: people, non-profits, businesses big and small—you name it.   

Of course, giving back has always been central to Beautycounter’s mission. That’s why we’re proud to work with trusted partners in support of issues that are important to us and to our community, like protecting public health, advocating for diversity, equity, and inclusion, and advancing scientific research in fields such as breast cancer research. To date, we’ve contributed over $3.7 million in cash and product donations to the causes we stay close to and aligns with our mission.

We make targeted gifts to programs specific to building healthier communities that are free of harmful exposures including toxic chemicals from beauty and personal care and investing in the next generation of sustainability leaders. This ensures that we remain inclusive, representing the causes that unite our Beautycounter community on transforming the beauty industry into a positive force for good.

This Giving Tuesday, we’re proud to highlight the incredible work that some of our nonprofit partners are doing. If you’re able, we invite you to help support the work of our partners through whatever contribution feels right for you; donations links are included below.

Black Women for Wellness (BWW)
 Black Women for Wellness is committed to the health and well-being of Black women and girls through education, empowerment and advocacy. BWW believes in the strength of  this community and its allies, and that they collectively have the solutions, resources and responsibility to create necessary shifts to impact health outcomes. Click here to give now.

Breast Cancer Prevention Partners (BCPP)

Breast Cancer Prevention Partners work to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease. Breast Cancer Prevention Partners are a founding member and national coordinator of the Campaign for Safe Cosmetics, a coalition working to eliminate dangerous chemicals from cosmetics and personal care products. Click here to give now.

Environmental Working Group (EWG)

Environmental Working Group uses the power of research and information to protect public health and the health of the environment. Their Skin Deep® Cosmetics Database allows consumers to search over 87,000 products for hazardous ingredients. Click here to give now.


Good+Foundation works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family. Click here to give now.

We truly believe that every act of generosity counts, and we encourage you to join us as we give more good and support our nonprofit partners this Giving Tuesday. 

Click here to learn more about Beautycounter’s corporate giving.

Climate Week 2022: Celebrating Our Commitment to the Planet

Climate Week 2022: Celebrating Our Commitment to the Planet

As Climate Week NYC wraps up, we’ve been reflecting on what else we can do to help combat the climate crisis here at Beautycounter, as our mission to get safer products into the hands of everyone is now more important than ever.  

Protecting the health of the people and places we love is our number one priority—and that means committing to climate solutions that reduce our environmental impact. We know the window to act is small, and we’re committed to being a part of the solution through the following ways: 

  • Since day one, we’ve been a Certified B Corp dedicated to using our business power as a force for good. In 2021, we achieved our highest-ever B Corp score—97.7. 
  • We are committed to being carbon neutral by 2030
  • We conduct Life Cycle Assessments to guide decision-making for our packaging materials, and  we’ve also been piloting a tool from BlueBird that gives us data and insight to strategically design low-carbon and low-waste products.  
  • We calculate our annual carbon footprint for all scopes across our business in alignment with the GHG Protocol Corporate Standard
  • We partnered with the Pact Collective to provide a solution for our hard-to-recycle packaging.  
  • We’re actively participating in the B Corp Coalition, a coalition of more than 40+ beauty B Corps around the world who unite to share best practices, pioneer responsible innovation, and create transparency around outcomes in hopes of changing the beauty industry for the better.  
  • We’re a proud member of the Planet A Coalition—for the second year in a row, we’ve joined @ItsPlanetA and over 100 brand allies to pledge our continued commitment to climate action.  
  • Lastly, we’re working closely with our investors, the Carlyle Group, to help scale our work to develop decarbonization initiatives that can solve industry-specific challenges.  

In light of all this, we still have a ways to go. This is hard work, but we are committed to holding ourselves accountable to do better. For more information on our progress, look out for our annual Social Mission Report, and stay tuned as we plan to share more information on our climate goals before the end of the year. 

Celebrating Hispanic Heritage Month Through Safer Beauty

Celebrating Hispanic Heritage Month Through Safer Beauty

From September 15 through October 15 (and beyond), we at Beautycounter celebrate Hispanic Heritage Month by honoring the diversity of the Hispanic and Latinx communities. And part of honoring this community means uplifting through action. 

Our mission has always been to get safer products into the hands of everyone. The Latinx/Hispanic community among other BIPOC suffer from exposure to a disproportionally higher toxic load as it relates to beauty and personal-care products. Here are some ways we are taking action. 

With the help of our Science Advisory Council (our in-house team of academic researchers and scientists), we make sure we are considering vulnerable groups—including communities of color—when making decisions related to the safety of our products.  

  • A recent study1 that included 100 Latina teenagers, conducted by UC Berkeley’s Dr. Kim Harley (also a member of our Science Advisory Council), showed that when this group switched to cleaner cosmetics (without phthalates, parabens, triclosan, or oxybenzone) for just three days, they had a 25-45% drop in the levels of these four chemicals in their bodies.   
  • We helped pass the Cleaning Products Right to Know Act and the Safer Salon Bill, which protect salon professionals, hotel workers, and maintenance staff by providing them with information to make safer choices.   
  • We held two high-profile Congressional briefings, sponsored by the Congressional Hispanic and Black Caucuses, calling attention to the disparate effects of harmful ingredients on people of color.  
  • Beautycounter helped pass two bills in California that remove some of the most dangerous ingredients from personal-care products, and promote more transparency for fragrance ingredients, which can be linked to cancer and hormone disruption.   
  • Currently, Beautycounter is supporting federal legislation that requires the FDA to examine the effects of ingredients with a lens towards impact on vulnerable populations.   


For us, education is fundamental for our #betterbeauty movement to succeed, and that’s why we prioritize Consultant programs that help raise awareness within their network and communities.   

We recognize that we have an opportunity to further diversify the 50,000+ strong Consultant base that supports us in our mission to get safer products into the hands of everyone. Through Mi Comunidad: Legacy Circle, one of our Consultant programs, we help develop leaders to be agents of change for the beauty industry. These programs include trainings, community webinars, newsletters and events held in English and Spanish, and the opportunity to engage on social media using our hashtag #Somosbeautycounter.   

“To be a Latina, for me, is to be passionate and resilient. To be loud about my values. To feel free to speak Spanish without hesitation. To bring Puerto Rican culture everywhere I go. My culture represents hard work and I celebrate it every day. I’m proud to have partnered with Beautycounter, because they are setting the bar in the beauty industry—of going beyond clean—and that means creating a safer future for all.”—Dhlama M., Sr. Manager Consultant 


Over at HQ, our commitment to inclusivity goes beyond Hispanic Heritage Month. Last year we were excited to announce our partnership with Hispanic Association for Corporate Responsibility (HACR) Leadership Pipeline Program (LPP). This partnership was a two-day virtual experience for Hispanic/Latinx managers who aspire to accelerate into executive roles. We are always looking for opportunities to elevate and support our Associates.  

“As a proud Latina and lead of Voces, our Latinx/Hispanic Associate Resource Group, I love that Beautycounter is invested in DE&I (Diversity, Equity, and Inclusion) and the future Leadership development of our Associates. It’s important that we continue to stay committed to this very important work and ever-evolving DE&I journey.” —Jenny A., Senior Director of DE&I 

1 https://cerch.berkeley.edu/research-programs/hermosa-study 

Transparency In Action: More About Heavy Metals in Color Cosmetics

Transparency In Action: More About Heavy Metals in Color Cosmetics

As we’ve previously shared, the raw materials we use in our formulations continue to be a cornerstone of our precautionary approach to formulating safer, high-performance products.

Heavy metals are naturally occurring elements (arsenic, cadmium, lead, etc.). They are plentiful within the earth and can sometimes mix with raw materials that are used in color cosmetics, like clays and micas.

Heavy metals can be potentially harmful to our health depending on various factors, such as the extent and timing of exposure, in addition to other factors. Unfortunately, they can appear in beauty products like color cosmetics that can contain mined ingredients—like mica, iron oxides, and titanium dioxide—to help define shades. 

We tackle this issue head-on with a combined approach with our state-of-the art, in-house lab, and third-party validation of various results during the year. Here are our 2021 third-party testing results for some of our most popular products. Stay tuned for our 2022 results!

Table 1. Average Heavy Metals Concentrations and Limits (ppm)

Heavy MetalAverage Beautycounter Concentrations (2020) (ppm)[1]Average Beautycounter Concentrations (2021) (ppm)[2]FDA Regulatory Cosmetic Product Limits (ppm)[3]
Lead (lip)0.20.02510.0 (all products)
Lead (non-lip)0.60.23710.0 (all products)

Beautycounter takes its commitment to clean seriously and is proud of our leadership in the beauty and personal care sector. To learn more about what clean means to Beautycounter, please visit our Blueprint for Clean.

[1] Based on third-party testing data for Beautycounter color cosmetic products made and tested in 2020.

[2] Based on third-party testing data for Beautycounter color cosmetic products made and tested in 2021.

[3] See here: https://www.fda.gov/cosmetics/potential-contaminants-cosmetics/fdas-testing-cosmetics-arsenic-cadmium-chromium-cobalt-lead-mercury-and-nickel-content

[4] All third-party testing resulted in “non-detect” findings for mercury except for one product that yielded a value of 0.001 ppm.

Our Founder Gregg Renfrew’s Letter to Congress Regarding the FDASLA Bill

Our Founder Gregg Renfrew’s Letter to Congress Regarding the FDASLA Bill

Today, an important Senate committee voted on a piece of legislation that would comprehensively update the FDA’s regulation of cosmetic and personal-care products for the first time since 1938. It’s an important step in the right direction—and we’re proposing some changes we believe need to happen before it becomes a law. Read Beautycounter Founder Gregg Renfrew’s letter in full below:

June 6, 2022 

Dear Chair Murray and Ranking Member Burr,  

Beautycounter, the industry-leading clean beauty brand, and our tens of thousands of consultants across the country commend the Chair and Ranking Member for your bipartisan leadership seeking to modernize Food and Drug Administration regulations in the Food and Drug Administration Safety and Landmark Advancements Act (FDASLA) of 2022.  

We appreciate your recognition of this urgent need; however, there are several areas in which we hope you will strengthen the bill to protect consumers, raise standards in the beauty industry, and recognize the rights of states to guard their citizens’ health and safety.  

Beautycounter is a skincare and cosmetics company leading a movement to a future where all beauty is clean beauty. Since the company’s founding in 2011, Beautycounter’s mission has been to get safer personal care products into the hands of everyone. We go above and beyond to screen and assess every ingredient we use against our strict safety standards, which includes 1,800 questionable ingredients we never use in our formulations. Beautycounter is also a Certified B Corporation, a business dedicated to using its profits for positive change, leading the charge in the beauty industry through advocacy work. 

Beautycounter recommends the FDASLA be strengthened to bring us closer to ensuring that all cosmetics and personal care products are free from harmful chemicals. We urge the Senate Committee on Health, Education, Labor, and Pensions to make changes to the FDASLA that address the scope of federal preemption, create a more robust safety standard, and ban the use of Per- and Polyfluoroalkyl Substances (PFAs) in cosmetics. Below, we outline these recommendations in detail.  

Beautycounter specifically recommends the following modifications to the FDASLA language: 

  1. Address the scope of federal preemption to ensure that states can legislate to strengthen personal care product safety (Sec. 614). Beautycounter urges the committee to protect states’ ability to enact their own laws and regulations that protect the health and wellness of their residents by not preempting any state cosmetic safety legislation. Dozens of states across the country have passed state-level protections that limit exposure to harmful chemicals. FDASLA must ensure that states can continue to legislate to strengthen personal care product safety.  
  1. Create a more robust safety standard based on a “reasonable certainty of no harm” (Sec. 608). Beautycounter also urges the committee to include language that requires companies to consider the long-term health effects of ingredient use, including links to cancer, reproductive and developmental harm, and other health conditions. This would push companies beyond only considering acute reactions.  
  1. Ban the use of PFAs in cosmetics (Sec. 806). Beautycounter urges the committee to replace the proposed “assessment” of PFAs in cosmetics with  a ban on the use of per- and polyfluoroalkyl substances (PFAS) from raw materials and packaging used in personal care products. Current peer-reviewed scientific studies have shown that exposure to certain levels of PFAS may lead to a host of adverse health effects, including increased risk of cancers, interference with the body’s natural hormones, and developmental effects or delay in children. Curbing the use of these “forever chemicals” has attracted broad bipartisan interest and Congressional and state-level action in recent years. Existing bipartisan legislation in the House and Senate (H.R. 3990 and S.2047, the No PFAS in Cosmetics Act) would require the issuance of a rule to ban the use of intentionally added PFAS in cosmetics.

The use of harmful chemicals in personal-care products affects the daily lives of all Americans, who deserve to have access to safe products. A regulatory framework that prioritizes the safety and transparency of cosmetic products will ultimately protect consumers and make the American cosmetics industry more competitive, both domestically and internationally.  

We appreciate your consideration of these requested changes. We look forward to continuing to work with you as this legislation moves forward.  

Gregg Renfrew

Executive Chair and Founder

CC: Senate Health, Education, Labor, and Pensions Committee members

Honoring Our LGBTQ+ Community All Year Long

Honoring Our LGBTQ+ Community All Year Long

Our mission is to get safer products into the hands of everyone, and we’re proud to be a company—and community—that is inclusive, open, and welcoming to all, regardless of race, religion, sexual orientation, gender, or gender identity. 

Here, we explore how members of our HQ and Consultant community are celebrating Pride Month, examining the intersection between pride, allyship, and inclusivity for all.  

Adriana V. (pronouns: she/her), Associate Manager, Account Executive Team

What does this month mean to you? 

“Pride Month is a time that connects me to the physical feeling of liberation that the Queer Rights Movement is all about. In this month of celebration and representation for the LGBTQ+ community, I feel seen. I feel heard. I feel loved. And I feel PROUD.” 

What can allies do to support your community, in this month and beyond? 

“During Pride Month, allies should join in on our joy and celebrations and also take a moment to educate themselves on one thing they didn’t know a year prior. Beyond Pride Month, allies can be looking at who has a seat at the table in their life experiences—and more importantly, who may not. They shouldn’t be afraid of challenging conversations, calling people IN rather than out, and helping to bridge the divide.” 

What is the one thing you want people to know about you and your community? 

“We are just like you. We are parents, spouses, siblings, friends, artists, athletes; we are human, and we are worthy to exist happily in this world with you.” 

Kaitlyn H. (pronouns: they/them), Software Engineer  

What can allies do to support your community, in this month and beyond? 

“I highly recommend the podcast Allyship is a Verb. The host interviews members of the community about different ways we all can show up for others in the community. 

A quick allyship action would be to—if you are comfortable doing so—start a practice of always sharing your pronouns when you share your name. Being mindful of the fact that pronouns can mean different things to different people; some folks might be hesitant to share their pronouns as it relates to their own safety. Pronouns and gender are flexible and can flow and change, remembering to honor how others want to be recognized in this world can help to establish safety to simply be for others.” 

What is the one thing you want people to know about you and your community? 

“That we have always been here; we’ve been present through the ages. Our queer ancestors have always been a part of the greater society. Though we have seen many attempts to oppress and erase us, we continue to persist.” 

Madison S. (pronouns: she/they); Beautycounter Consultant and Impact Scholarship Recipient        

What does this month mean to you? 

“Pride Month, to me, is a combination of celebration, visibility, and activism. A celebration of how far we’ve come since Stonewall, a month of increased visibility to show how big our community really is, and a call to action for all of us to stand up to injustices. This year is my first Pride since coming out full-time as transgender and I’m excited to participate in the festivities!” 

What can allies do to support your community this month and beyond? 

“Write to your elected officials! In the past few years, we have seen a dramatic uptick in the number of anti-transgender laws being introduced in state legislatures across the U.S. These proposed laws hurt transgender people—especially children. From town council to U.S. Congress, make it clear that discriminatory and harmful laws have no place in your community, state, or nation.” 

What is the one thing you want people to know about you and your community? 

“I would love for people to start viewing the transgender community as complete, complex people. We are PEOPLE first and foremost, we just happen to be trans, just like some people happen to have green eyes. As for something about me, there are tons of things I could say, but I think the most incredible thing I’ve learned is this: Once you start living your life authentically, on your own terms, and you learn to check in with yourself emotionally and physically, life gets a whole lot more beautiful.” 

c/o Lindsay Hite Photography

briana S. (pronouns: she/they); Beautycounter Sr. Consultant and Impact Scholarship mentor to Madison S.  

What does this month mean to you?  

“This month means an opportunity to celebrate all of who I am. The month also lets me honor the struggles, the victories, the many losses of life, and the gains of beautiful humans who are able to be their fuller selves. There has been so much that has happened to get us to today, so it is celebration, but it is also remembrance of how we got here and the work we have left to do to be fully, equally human. It is also a reminder that much like Beautycounter focuses on education and advocacy, “the first Pride was a riot” of people fighting for their rights and lives—so this month is about teaching, learning, and continuing to advocate for changing hearts, minds, and laws.” 

What is the one thing you want people to know about you and your community?  

“Pride and sharing my queer identity is not about who or how I love, rather it is about having the freedom to be fully, completely myself. The queer community is a diverse place with many identities, perspectives, and experiences that is made more beautiful by the intersectionality of all of who we are. Queer people are educators, healthcare professionals, lawyers, artists, politicians, activists, students, and more, who are also parents, children, partners, friends, and—above all—human beings.” 


Getting safer products into the hands of everyone begins with diversifying our #betterbeauty community. To further that effort, we’ve launched a program designed to support our equity efforts and expand our presence in underrepresented communities, called the Impact Scholarship. To date, we have welcomed more than 250+ Consultants from the following communities: BIPOC, LGBTQ+, and individuals who identify with having a disability. To learn more and get involved, visit beautycounter.com/impact-scholarship


Our commitment to inclusivity goes beyond Pride Month. We’re proud to uphold and continue our partnership with Out & Equal, the premier organization working exclusively on LGBTQ+ workplace equality, which will offer Beautycounter employees training on allyship, education, awareness, and more.  

On May 24, Beautycounter hosted a “Fostering LGBTQ Allyship at Work,” a live 90-minute webinar facilitated by Out & Equal. This training focused on LGBTQ+ allies and ensured participants left with a concrete understanding of “allyship,” along with the basic tools needed to support and advocate for their LGBTQ+ colleagues.  

Within HQ, we’ll be launching a pronoun pins project. Wearing and sharing your pronouns is an important act of solidarity. Pronouns are one way that we ensure gender identities are recognized and respected – not only for ourselves but also those around us. We also pledge to continue to foster a culture of belonging for our Associates, Consumers, and Consultants, and to stand up for equality when it comes to a safer future for all. 


Interested in getting involved? Look for registered 501(c)(3) non-profit organizations that serve and raise awareness for LGBTQ+ members in your community. And lastly, we believe that one of the most effective ways to create meaningful and lasting change is by voting. We’ll continue encouraging our employees to use their voice in a way that makes a positive impact for the LGBTQ+ community. 

Hydration 101: Our Ultimate Body-Care Breakdown

Hydration 101: Our Ultimate Body-Care Breakdown

So you’ve got your at-home facials down to a science, but what about your body-care routine? It’s equally important to give skin (our largest organ) a little extra TLC on the regular—we’re talking balms, butters, lotions, and oils with clean ingredients to keep your body soft, smooth, and hydrated. Read on for our moisturizing must-haves to find out which formulas are right for you. (Rest assured that no matter your pick, it’s a safe choice, thanks to our Blueprint for Clean™.) 


Everybody needs a good standard lotion—something fresh and moisturizing that doesn’t cling to your clothes. So, we created our Hydrating Body Lotion in Bright Grapefruit, a light, creamy concoction that includes organic coconut oil and safflower oil. This clean-ingredient combo helps to moisturize and smooth skin, while absorbing super fast. And trust us, you’ll barely notice you’re wearing it—until you get complimented on your healthy-looking glow and that subtle grapefruit scent.*  

*After two weeks of use, 100% said it left skin with a healthy-looking glow. 


Let’s face it: sometimes, lightweight body lotions simply don’t cut it, especially during dry winter months when we need to up our hydration game. That’s where our thick, velvety body butter comes into your clean beauty routine—and this one takes “rich” to a whole new level. For a nourishing experience, we’ve used shea butter and mongongo oil to provide hydration, and more clean ingredients like organic sunflower oil, aloe, and chamomile to soothe and smooth. Oh, and that subtle hint of citrus? That’s our signature Citrus Mimosa scent. Learn more about our take on clean fragrance here.  


Wondering whether you need a body balm and a body lotion? Our answer is an unequivocal “yes.” Think of Balm For All as your lotion’s sidekick, targeting chapped lips, cracked skin, and dry cuticles all year long. Fans report that our Balm For All works like a charm in more ways than one—and for every member of the family. The secret to its success? A gentle, fragrance-free formula of shea butter, jojoba oil, and organic sunflower oil that makes it safe enough for the most delicate skin. It’s even easy on the eyes and has ophthalmology testing to back it up—so it’s safe for contact-lens wearers, too. What can’t this balm do? 


We’re here to say that spa-worthy self-care can be an everyday thing, and our Melting Body Balm is proof of that. This balm-meets-oil is so much more than your average moisturizer, with its unmistakable monoi scent and unique texture that melts from balm to oil as you massage it into your skin. Wondering what that feels like? Well, when we ran a consumer study, 100% said skin felt hydrated, soft, and silky. Plus, the appearance of dryness and ashiness was reduced**. That’s why we consider this balm a year-round luxury. After all, hot summer days and freezing-cold winters can do a number on our skin, and sometimes your lotion needs support.  

Pro tip: Apply Melting Body Balm after using our Luminous Hydration Body Oil for a spa-worthy moment.  

**Based on a 32-subject consumer perception study immediately after use. 


Thought body oils were slick and greasy? Not this one. Our Luminous Hydration Body Oil in Citrus Rosemary feels like pure silk on skin. And there’s nothing sticky about it—just a safer, hydrating blend of grapeseed, argan, rosehip, and passionfruit oils, plus a few more Beautycounter-approved ingredients that will change your shower routine forever. After a quick rinse (with either our go-to body wash or creamy body bar), massage the lightweight oil in, soaking up its delicate citrus and rosemary scent. It’s our recipe for head-to-toe glow.  

BTW: Did you know that some body oils contain mineral oil or synthetic fillers? These may contain potentially harmful ingredients, so they’re a no-go for us.  

Let that hydration information soak in for a second, and when you’re ready, click below to browse the #betterbeauty body moisturizers you’ll want to add to your lineup first.  

6 Ways To Step Up Your Winter Skin-Care Routine

6 Ways To Step Up Your Winter Skin-Care Routine

Cold temps. Dry air. Indoor heaters. (Help!) Winter is in full effect, and if we had to guess, your skin needs a little extra support in the hydration department. Fear not—we’ve got just the things to boost your winter routine and radiance with everything from a seriously soothing face cream to a non-stripping cleansing balm. Ready to glow? 

  1. A Hydrating Cleanser 

First things first—a thorough cleanse. Let moisturizers, serums, and oils really work their magic by starting with a clean canvas. But don’t reach for just any cleanser. Look for a non-stripping formula that hydrates while it removes makeup and impurities, like our Counter+ Lotus Glow Cleansing Balm. It soothes and de-stresses skin with lotus extract, jojoba seed oil, and avocado seed oil—the perfect concoction for your skin, post-holiday events.  

  1. A Transformative Treatment (or Two) 

Our Clean Dreams Set is the secret to better beauty sleep, working all night to reveal smoother, softer skin with an AHA/beta hydroxy acid peel (Counter+ Overnight Resurfacing Peel) and the cream of all creams (Countertime Tetrapeptide Supreme Cream). Editor’s note: This set of minis will only be around for the holidays, but you can shop both products separately (and in full size) anytime. Shop Counter+ Overnight Resurfacing Peel here, and Countertime Tetrapeptide Supreme Cream here

  1. A Feel-Good Detox 

If December’s indulgences are starting to show up on your skin, let us introduce you to our Detox and Done Duo. Treat yourself to a little TLC by applying a smoothing, soothing layer of our nutrient-rich Counter+ Charcoal Mask using our brand-new 3-in-1 Facial Tool. Not only does it feel like your very own trip to the spa, but it also purifies and balances skin while drawing out impurities. 

  1. A Brightening Oil 

Just a few drops of Counter+ No. 1 Brightening Facial Oil, and you’ll be looking oh-so luminous. This lightweight blend goes on silky-smooth with avocado oil for intense hydration, vitamin C to help visibly brighten skin, and black currant oil to support with healthy skin barrier function. Pro tip: For an extra radiant makeup look, tap this oil into your skin before you apply foundation. 

  1. A Helping Hand 

Going somewhere this season? It’s more important than ever to sanitize—the clean way. Just like most, we’re not into the notoriously drying effects of traditional hand sanitizers, which is why we stick with Hand Savior Radiance Boosting Serum + Hand Sanitizer*. It’s a skin-reviving, radiance-boosting blend of hyaluronic acid, niacinamide, and organic sugar-derived alcohol that’s clinically tested to kill 99.99% of bacteria—so you can stay soft, smooth, and safe wherever you are.  

*Available in US only.

  1. A Luxurious Body Balm 

If lightweight lotion isn’t doing the trick, it’s time to bring in backup. Enter Melting Body Balm, a unique blend of argan and avocado oils that softens, hydrates, and conditions skin. After a warm bath or shower, there’s no better feeling—or scent. Plus, it doubles as a clean skin-care treatment for cuticles, elbows, and other dry spots.  

So, are you ready to win at winter skin? Check out all of these hydrating heroes and more.  

Get Ready for Your Friendsgiving With These Clean Beauty Sets

Get Ready for Your Friendsgiving With These Clean Beauty Sets

Holiday season is here! This is the time of year when our calendars fill up with social gatherings and we get to spend more time with our friends, family, and even co-workers. Safe to say, you’re a bit busier than usual. This is why we’ve created a few seriously handy makeup and skin-care sets to help you master holiday season beauty in a flash. Keep these in your toolkit for Friendsgiving dinners, holiday parties, and anything else that pops up.  

Mini Must Haves 

The best way to make your makeup pop is to take care of your skin first. With Counter+ All Bright C Serum, Counter+ Overnight Resurfacing Peel, and Countertime Tripeptide Radiance Serum all in mini form, you’ve got three powerful formulas to help bring out your best skin, morning and night.  


Big Shine Duo  

Two simple products for major impact. A few swipes of Think Big Volumizing Mascara will give you longer, fuller lashes. And one swipe of Beyond Gloss in any hue of your choosing will finish off your look with the perfect amount of shine and glimmer. 


Mini Beyond Gloss Vault 

Polish your look in seconds with this set of four Beyond Gloss shades. A few swipes on the lips could bring your clean-face look to the next level. Layer over your favorite lipstick for extra shine and dimension.