This One Product Hydrates, Brightens, and Sanitizes Hands

This One Product Hydrates, Brightens, and Sanitizes Hands

Opening. Closing. Holding. Scrolling. Steering. Typing. Cooking. Washing (and washing and washing—especially these days). It’s no surprise that our hands often show signs of wear, tear, and aging, even before our faces. With all that our hands help us do each day, it’s actually surprising that hand care isn’t already part of our daily routines. Sure, maybe we’ll slap some hand lotion on before bed, but that’s like downing three glasses of water after realizing a headache is due to dehydration. We felt it was time to treat these unsung heroes to some well-deserved TLC.  

That’s why we created Hand Savior Radiance Boosting Serum + Hand Sanitizer, a multitasking hand treatment that gives hands a dose of the kind of pampering that’s usually reserved for your face. Hand Savior hydrates skin with each use and, with daily use, brightens hands over time—all while killing 99.99% of bacteria—leaving you with happy, comfortable, and clean hands. It’s our clean answer to those drying, irritating, sticky-feeling, icky-smelling hand sanitizers you know and don’t exactly love. 

So how did we perfect this daily essential you never knew you needed? Here, Lindsey Rollin, our VP of Product Marketing, tells you everything you need to know. 

Q: What was the inspiration behind developing a product like Hand Savior?  

A: We started working on Hand Savior shortly after the pandemic began last year. We all started using hand sanitizer multiple times a day, and the biggest complaint was that it can cause seriously dry skin. Hands are exposed to a variety of environmental stressors, like sunlight and wind, every day. They’re also one of the first places to show signs of aging, so we need to care for them! We wanted to solve these problems by creating a hand serum and hand sanitizer in one, with hydrating and brightening skin-care benefits. The result is this super luxurious hand treatment experience that does double duty. 

Q: What makes Hand Savior so innovative?  

A: It’s made with the kind of skin-care ingredients you’d find in luxury facial skin-care products, like hyaluronic acid to hydrate and niacinamide to boost brightness. And the fact that it also sanitizes your hands with 60% alcohol derived from organic sugarcane? A bonus that makes Hand Savior a great multitasker.      

Q: Why did we choose hyaluronic acid and niacinamide as hero skin-care ingredients in Hand Savior? What are their main benefits?  

A: We chose them for their hydrating and brightening benefits. Hyaluronic acid can bind up to 1,000 times its own weight in water to create a moisture-locking barrier that leaves skin soothed and hydrated. Niacinamide, a synthetic, vegan form of vitamin B3 that’s majorly trending in skin care, is known to improve the appearance of dark spots, brighten, and improve uneven skin tone.  

Q: Why was it important to use organic sugar-derived alcohol in Hand Savior?   

A: Because that means the sugarcane used to derive the alcohol is grown without the use of pesticides or fertilizers. With 60% alcohol content, Hand Savior meets the CDC guidelines for alcohol-based hand sanitizers, and it’s clinically tested to effectively kill 99.99% of bacteria. And bonus: Each batch of Hand Savior is tested for methanol and n-propanol impurities to ensure it complies with the safety standards outlined by industry guidelines for hand sanitizers.  

Q: What was the priority in terms of skin benefits? 

A: Firstly, we wanted it to be hydrating and brightening. Then, we wanted to make sure it didn’t leave a sticky residue, and that you could easily layer lotion over it for extra hydration.   

Q: What’s the application experience like?  

A: Hand Savior feels silky and lightweight, like a serum. It’s water-based, so it glides on smoothly and won’t leave hands sticky—just hydrated. And it smells light and refreshing with a citrus blend of orange Valencia, mandarin, and bergamot. Yes, please! 

Q: What’s your favorite thing about Hand Savior? 

A: I really believe Hand Savior is one of a kind! I use it at home or on the go. My hands have never felt more hydrated or looked healthier.  

Long story short, Hand Savior is everything your hands need now—so run, don’t walk. Shop the hydrating, brightening hero that works as hard as your hands do. 

5 Easy Ways to Add Self-Care to Your Daily Routine

5 Easy Ways to Add Self-Care to Your Daily Routine

Here at Beautycounter, we’re serious about self-care. That’s why everything we make meets the highest standards when it comes to safety (but that doesn’t mean we compromise on effectiveness.).  

Beauty shouldn’t just do good—it should feel good, too. And that’s where self-care comes in. Weaving small (but effective) changes into your everyday routine can make a big impact on your body and mind, from head to toe.  

So, show of hands—who could use a little extra “me time”? Don’t worry, Beautycounter’s got your back. We tapped HQ’s OG Queen of Clean and self-care guru, Christy Coleman.  

Not only is she Beautycounter’s Chief Artistic Officer (hello, dream job), but she’s also the ultimate self-care devotee. Christy even credits her everyday beauty rituals for keeping her sane during the recent Texas ice storms (Christy hails from the Lone Star State.) “My One-Step Makeup Remover Wipes were my salvation,” she says. 

Here are Christy’s go-to tips for adding a boost of self-care to your everyday routine—all of which start right inside your own home. 

1. Reach for matcha instead of coffee—and your skin will thank you. 

Curious about matcha? If you’re looking for a pick-me-up without the jittery crash, try this antioxidant-rich coffee alternative.  

“I absolutely love the taste [of matcha]! It has wonderful antioxidant benefits, which help with skin renewal,” says Christy. “I make my own almond milk with the Almond Cow, which I sweeten with dates from Rancho Meladuco [in Coachella Valley, California]. Once you try these dates, you can never buy another brand.” 

2. Pare down your morning routine 

Got 10 minutes until your first Zoom call? Christy recommends these five products for making your morning a breeze: “Counter+ All Bright C SerumSkin Twin Creamy ConcealerColor Define Brow PencilColor Pinch Cream Blusher in Hibiscus, and Beyond Gloss in Clove. Ready, set, go!” 

3. Create the ultimate bath ritual.  

Even if it’s just once a week, indulge in a luxe bath or shower with all your favorite Beautycounter products. Here’s Christy’s take: 

“I start by filling the tub and adding a few pumps of the Luminous Hydration Body Oil directly into the water,” she says. “While the tub is filling with water, I exfoliate with the Sugarbuff Body Polish. I then slip into the tub and try to relax! I use this time to listen to a podcast or a bedtime story on the Calm app. I love Matthew McConaughey reading ‘Wonder,’ not just for his voice but also because I absolutely love the story. After I get out, I immediately apply the Luminous Hydration Body Oil to damp skin, then follow with the Melting Body Balm.” 

4. Learn to press pause. 

Everyone has those moments throughout the day where it feels like everything’s happening at once. Creating a mantra, meditating, or simply just giving yourself a minute can surprisingly work wonders.  

“I have a tendency to ‘never stop,’ so I am in a constant battle with myself to slow down,” she says. “I have found that going back to my breath is very helpful—I like to visualize taking a step back, and creating a ‘pause’ for myself. I do this about 10 times throughout the day. It allows me to catch my breath, literally.” 

5. Keep a clean house. 

Keeping potentially harmful ingredients away from your skin and body is a great start, but Christy takes it one step further in her home.  

“I have two Molekules: An Air Mini for my bedroom and the Air Pro for the house,” she says. “I also use lots of Dr Schulze Air Detox. I have used this product for about 15 years, and I literally can’t live without it. I spray my house, pillows, mattresses, and sometimes the bottom of my shoes!” 

Don’t have an air purifier at home? Try plants! Plants are an effective (and beautiful) way to keep your home clean, happy, and healthy (and here are some more ideas). Houseplants scrub the air of volatile organic compounds (VOCs). These hazardous compounds, like formaldehyde and benzene, are known to be potentially cancerous.  

Fun fact: In 1989, NASA conducted a study and found that indoor plants like ficus, peace lilies, and mother-in-law’s tongues, when placed in the same environment as VOCs, can reduce them by as much as 70%. 

With Christy’s simple approach to self-care, taking care of your body and mind doesn’t have to be just another chore—we already know how long your to-do list is. A dash of daily health and wellness adds up quick. So, go ahead and treat yourself! And make sure to tag @beautycounter to show off your self-care time. You deserve it! 

Which Facial Cleanser is Right for Your Skin Type?

Which Facial Cleanser is Right for Your Skin Type?

Great, healthy skin starts with clean skin, and that means investing in a facial cleanser that does more than just take off makeup or start the day fresh.  

Here at Beautycounter, we know skin care isn’t one-size-fits-all. That’s why we’ve created a variety of results-driven cleansers that tackle a host of skin-care needs, whether you’re looking to hydraterejuvenate, or simply refresh your skin.  

Making the switch to a clean cleanser has many benefits. Here’s why you should take the plunge: All of our clean cleansers work overtime to deliver real results without compromising on safety or efficacy. There’s no secrets about what’s in (and out) of our cleansers, either. We’ve ditched the harsh surfactants, skin irritants, and pesky fragrances, and added in skin-loving ingredients like squalane, vitamin E, and aloe vera.  

Which begs the million-dollar question: What kind of cleanser is right for you? Read along to discover a clean cleanser that works for your skin type. Whether you’ve got oily, dry, or mature skin, we’ve got you covered.  

Sensitive/Normal Skin 

Counterstart Cococream Cleanser 

Feeling a bit sensitive? This gentle daily cleanser removes makeup and impurities without stripping away moisture. The formula—made with a blend of coconut oil and aloe vera—leaves skin feeling nourished and soothed. Pair it with Counterstart Cocoboost Moisturizer, a gentle moisturizer perfect for everyday use.  

 
Mature 

Countertime Lipid Defense Cleansing Oil 

Our Countertime Lipid Defense Cleansing Oil is a luxurious and lightweight alternative to your standard cleanser. It gently (yet effectively) removes makeup and impurities without stripping essential lipids from the skin. Rich in vitamin E, fatty acids, and our plant-derived Retinatural Complex, the formula reinforces the skin’s fragile moisture barrier for a soothed and nourished complexion. It’s the perfect introduction to our Countertime line, a collection designed to visibly firm, brighten, and plump the skin. 

Blemish-Prone/Oily 

Countercontrol Clear Pore Cleanser 

Too often, cleansers meant to combat oily or blemish-prone skin strip moisture from already stressed-out skin. Our Countercontrol Clear Pore Cleanser removes oil, makeup, and other impurities without harsh surfactants. With our signature SkinBalance Complex and aloe vera formula, it helps purify pores and soothe skin, while jojoba beads gently slough away dead skin cells. Infused with an energizing citrus scent, it leaves your complexion feeling refreshed and balanced without dryness or irritation. Banish blemishes for good with our entire Countercontrol line.  

Dry 

Countermatch Refresh Foaming Cleanser 

All the products in our Countermatch line are designed to match the natural structure of the skin and deliver long-lasting moisture—and this refreshing cleanser is no exception. It features squalane, plum oil, and phytic acid to remove makeup, wash away impurities, and, most importantly, get you glowing.  

Universal All-Star 

Counter+ Lotus Glow Cleansing Balm 

This multitasking cleansing balm, perfect for day and night use, is one of Founder & CEO Gregg Renfrew’s favorites for a reason. It hydrates while it cleanses, removes makeup and impurities, and has skin-nourishing ingredients like jojoba seed oil and shea butter. (Bonus: It can also be used as a mask for a hydrating overnight facial.) 

With any of these cleansers, you’ll build a rock-solid foundation for the rest of your clean routine. Curious about what other #betterbeauty you should include? Check out our skin-care quiz, and get a clean routine customized just for you.  

How to Transition Your Skin Care from Winter to Spring

How to Transition Your Skin Care from Winter to Spring

With spring just around the corner, we can finally say goodbye to the chilly winter months and prepare for sunnier days ahead. It’s the time when we’re cleaning out closets, repainting walls, and checking in on those resolutions…it’s also the perfect moment for skin-care reinvention and rejuvenation. 

It also happens to be the perfect time to spring clean your skin-care routine. We’re shelving our heavy serums and creams and coats, and bringing out the lightweight, warm-weather favorites. (Tinted moisturizer, welcome back.) 

Ready to let your skin breathe? Spring starts here… 

The Go-To Cleanser 

Counterstart Cococream Cleanser 

Spring into your fresh-faced new routine with Counterstart Cococream Cleanser. The ultra-nourishing formula is infused with coconut oil and aloe vera, and never strips or dries out skin. It’s strong enough to cleanse away dirt, oil, and impurities, but gentle enough to use every day. 
 

The Must-Have Moisturizer 

Counterstart Cocoboost Moisturizer 

You’ve ditched the heavy hydrators…now what? Locking in lightweight moisture is a breeze with Counterstart Cocoboost Moisturizer. This non-greasy blend of coconut oil and aloe vera soothes skin and absorbs quickly. 

The Better Brightener 

Counter+ All Bright C Serum 

A new season calls for radiant skin—and our powerhouse vitamin C serum will be your new glow-to. Its supercharged formula instantly brightens skin and reduces the appearance of dark spots (while turmeric and camu camu help prevent new ones). 

 
The SPF Essential 

Countersun Daily Sheer Defense for Face – SPF 25 

Warmer weather = more sun exposure, which makes clean SPF (already a year-round essential) non-negotiable. This daily facial sunscreen’s lightweight formula protects skin from UVA, UVB, and HEV blue light rays without leaving a chalky cast. And it’s reef-safe, so as the weather heats up, you can keep your skin and our oceans safe.  

 
The Sheer Glow 

Dew Skin Tinted Moisturizer 

We’re guessing your skin could use a breather. Ditch the heavy foundation and embrace a radiant, dewy glow. Dew Skin’s sheer, luminous formula features a blend of black currant seed oil, peony root extract, and vitamin C—so you get skin care plus makeup all in a flawless flash. Bonus—it even fights sun damage with SPF 20 mineral sunscreen. 

 
The GameChanging Deodorant 

The Clean Deo 

Don’t be fooled by the lightweight feel of The Clean Deo—this deodorant works hard to absorb sweat and neutralize odor all day long. Our long-lasting formula glides on smoothly without any icky residue and comes in three addictive scents (Fresh Coconut, Soft Lavender, and Clean Rose). It even comes in a reusable, recyclable refillable, so you can stay fresh all season long. 

Inspired to lighten up your routine for the season ahead? This clean beauty starter pack has everything you need to transition your skin care from winter to spring.  

Beautycounter HQ’s Clean Beauty Favorites

Beautycounter HQ’s Clean Beauty Favorites

At Beautycounter’s home base, clean beauty is serious business. From testing ingredient safety in our in-house lab to filming live content at our Abbot Kinney store—our work is motivated by a love of #betterbeauty, and our shared mission to make it accessible to all. 

We don’t just live, breathe, and believe in clean beauty—we use it, too! And while we hate to play favorites, we asked a few of our co-workers to share their one tried-and-true must-have. Think of it as the inside scoop on clean skin-care. 

Alexa Wyatt — Manager, Field Engagement 

Clean Favorite: Counter+ No. 1 Brightening Facial Oil & Counter+ No. 2 Plumping Facial Oil  

“The No. 1 and No. 2 Facial Oils were my very first Beautycounter purchase. Three years later and I cannot go a day without them. I mix the two together and gently pat onto my face. I instantly have a natural glow and my little forehead lines fade away. The dream cocktail if you ask me!”  

Pro Tip: Gently pat these oils onto skin after your favorite moisturizer has absorbed to lock in hydration. 

Alex McGinn — Brand Marketing Manager, Partnerships 

Beautycounter Favorite: Counter+ Overnight Resurfacing Peel  

“I discovered our Counter+ Overnight Resurfacing Peel through a former colleague with amazing skin, and instantly fell in love. A leave-on treatment that gently exfoliates as you sleep to reveal baby-soft skin come morning? It’s a genius product for the women who care about skin care but don’t have time for a 10-step routine.”   

BC Pro Tip: Why let your face have all the fun? Our Overnight Peel works its magic all over—try using it on your neck, décolletage, and hands. 

CJ James — Creative Services Manager  

Beautycounter Favorite: Countertime Tetrapeptide Supreme Cream  

“As a guy, I got a late start in taking care of my skin. It wasn’t until I became a dog dad in the middle of the pandemic that I came to understand just how taxing stress can be on the skin. The Countertime Tetrapeptide Supreme Cream was one of the first products I got addicted to—it quickly became a staple of my bedtime routine. Now I worry less about looking tired on Zooms and more about whether Logan’s squeaker toys can be heard in the background.”   

BC Pro Tip: If you’re looking to step up your skin-care routine with a collection specifically formulated for men’s skin—Counterman is here for you. 

Hannah Choi — Art Director, Social   

Beautycounter Favorite: Countersun Daily Sheer Defense For Face – SPF 25

“After moving to Los Angeles a few years ago, I knew that I had to step up my sunscreen game. I love the Countersun Daily Sheer Defense for Face – SPF 20 for everyday protection against the sun. It’s become my holy grail product, whether I’m on a hike or working from home near a window. I love that it applies smoothly after my skin-care routine with no heavy, chalky cast, and is also reef-friendly.”  

BC Pro TipHannah’s right—even if you spend most of your time indoors, you still need a daily SPF in your clean routine. We’ve made daily application a breeze with our lineup of clean, reef-safe sunscreens. 

Anthony Lotfi — Photoshoot Producer 

Beautycounter Favorite – Counter+ All Bright C Serum 

“My favorite product thus far from Beautycounter (although there are so many faves) would have to be the Counter+ All Bright C Serum. I love how luminous and bright it makes my skin, as well as its uplifting turmeric scent. I am a firm believer in self-care to combat daily stress, so I’m happy to have found a product that helps block environmental stressors without me having to think about it (especially in LA’s smoggy air)! The bright and inviting yellow formula and packaging bring a sense of optimism that helps set the tone for the day.” 

BC Pro Tip: Looking for your own daily dose of optimism? Check out LIVE @ Abbot Kinney, our new livestream series coming to you from our LA store. You’ll find fun, fresh makeup tutorials, clean conversations with experts and more. (See if you can spot Anthony’s guest appearance!)

Feeling inspired by HQ’s beloved #betterbeauty favorites? Maybe it’s time to make a clean swap or try one of our best sellers. Whatever you pick, know that behind the (Beauty)counter are a bunch of fellow clean beauty junkies who really mean clean. 

8 Years, 8 Game-Changing Products

8 Years, 8 Game-Changing Products

This month, we’re celebrating eight years of advocacyinnovation, and transforming the beauty industry. That’s right—it’s our birthday, and we’re taking a minute to reflect on what we’ve been able to achieve since 2013.  

In 2011, our Founder and CEO, Gregg Renfrew, learned the United States only bans 30 ingredients from personal-care products. (For context, the European Union bans over 1,400. Canada? Over 600.) Beautycounter launched two years later with two very specific goals: first, to become the leader in clean beauty by developing safer high-performing clean skin care and makeup, and second, to advocate for stricter beauty laws—because everyone deserves access to safer products.   

Despite many wins over the past eight years, we’re just getting started—there will always be more to accomplish and bigger milestones to reach. We’re constantly evolving, and dedicated to becoming more sustainable, and more innovative, more effective. Of course, we can’t help but look back and feel proud of everything we’ve achieved so far. Here’s to many more years of changing beauty forever, one innovative, game-changing product at a time. 

A #BETTERBEAUTY TIMELINE 

Here are some of our biggest wins—and the iconic, clean products we created along the way. 

2013: A Safer Sheer Lipstick 

B-Corp-certified from the very beginning, we set out with the mission of getting safer products into the hands of everyone. We debuted with an early version of our Counter+ Facial Oils and our first step into the makeup game: Sheer Lipstick. Reinventing that product in 2020 as Sheer Genius Conditioning Lipstick shows just how far we’ve come. 

What makes Sheer Genius Conditioning Lipstick a game-changer? 

Mindfully sourced vanilla: ECOCERT-certified organic vanilla from Madagascar is responsible for this lipstick’s signature sweet scent. Our woman-owned supplier is committed not only to sourcing the highest quality of vanilla, but also to improving the quality of life for its community of farmers. 

2014: A Clean Tinted Moisturizer 

Year two was kind of a big deal: we introduced our cult favorite Cleansing Balm (which, to this day, remains one of Gregg’s favorite products) and our best-selling, award-winning Dew Skin Tinted Moisturizer

What makes Dew Skin Tinted Moisturizer a game-changer? 

Safer SPF and skin-care benefits: Dew Skin’s SPF 20 comes courtesy of non-nano zinc oxide, an effective mineral sunscreen active ingredient that physically bounces the sun’s rays away. What’s out? Octinoxate and oxybenzone, two common sunscreen ingredients that contribute to the collapse of coral reefs. The lightweight formula is also infused with a blend of black currant seed oil and peony root extract, and is clinically proven to increase skin firmness and elasticity**. 

*Based on a 32-subject consumer perception study after eight weeks of daily use. 

**Based on an independent 28-women clinical evaluation study after eight weeks of daily use. 

2015: A Lip Gloss That Goes Beyond 

In 2015, we saw our advocacy in action. We helped pass the Oregon’s Toxic-Free Kids Act, requiring manufacturers to disclose—and eventually remove—harmful chemicals from children’s toys, clothes, and personal-care products. Another win? We supported the US government in banning plastic microbeads with the passing of the Microbead-Free Waters Act.  

This was also the year we launched Lip Gloss—the first generation of what you now know as Beyond Gloss (okay, now we feel old). Reimagining these original products to improve their safety, efficacy, and shade ranges goes to show that there’s always room for clean improvement, and we won’t stop pushing ourselves to do better. 

What makes Beyond Gloss a game-changer? 

Next-level shine: The formula for Beyond Gloss formula features the same responsibly sourced vanilla as our Sheer Genius Conditioning Lipstick, plus our BeyondShine Filter Effect, a unique light-bending technology that captures a rainbow of colors and filters them for multidimensional luster and an ultra-glossy look. 
 

2016: A New Way to SelfCare 

This year, we held our first congressional briefing in Washington, D.C. It was also the year we introduced our Counter+ Charcoal Facial Mask, the perfect combo of clean ingredients and simplified self-care (because we’re big believers in an impromptu spa night). 

What makes Charcoal Facial Mask a gamechanger? 

Its high-performing formula: Our mask is formulated with nutrient-rich kaolin clay to purify, detoxify, and clarify for visibly minimized pores and a calmer, smoother complexion. Pro Tip: If you’re making the switch to clean deodorant, you can apply this mask to your underarms to speed up the detoxifying process. 

2017: Science-Backed Hydration 

In 2017, we helped pass the Cleaning Product Right to Know Act, bringing ingredient transparency to cleaning products sold in California. It was also the year we founded the Counteract Coalition, a collective that has grown to over 30 like-minded businesses in the beauty and skin-care industries fighting for more health-protective laws in Washington, D.C. Last, but definitely not least, we introduced Countermatch Adaptive Moisture Lotion—one of our most innovative, scientifically advanced skin-care products to date. 

 What makes Adaptive Moisture Lotion a gamechanger? 

Serious innovation: This lightweight lotion adapts to skin throughout the day* to keep up with modern life. Not only does it provide up to 24 hours of hydration,** it offers the essential building blocks of hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing. Best of all? It’s formulated without sulfates, formaldehyde releasers, or ethoxylated surfactants (which are toxic to the aquatic environment due to their persistence). 

Real results: After just two weeks* :

 94% said it provided instant and long-lasting hydration 

94% noticed skin looked smoother 

90% said skin looked and felt healthier 

*Based on a 31-subject consumer perception study after two weeks of use

**Based on a 30-subject clinical hydration study over 24 hours. 

2018: A Gentle-Yet-Effective Peel 

We’re proud to count three major advocacy wins from that year: 

  • We advocated for the Safer Salon Bill, giving salon workers and consumers the right to access ingredient information in professional products. 
  • We supported Hawaii’s Safer Sunscreen Bill, which bans oxybenzone and octinoxate—known hormone disruptors harming coral reefs—from sunscreens sold in the state. (The bill became a law on January 1, 2020.) 
  • We traveled to D.C. again to hold over 100 meetings on Capitol Hill. Concurrently, hundreds of District meetings were held across North America—all asking for stronger personal-care product safety laws. 

On the #betterbeauty side, we introduced our compostable, biodegradable One-Step Makeup Remover Wipes and the blockbuster Counter+ Overnight Resurfacing Peel. This fan-favorite delivers the glow-getting results of other peels without harmful, irritating ingredients. 

What makes Overnight Resurfacing Peel a game-changer? 

Its gentle-yet-effective formula: Featuring a proprietary multi-acid complex, this leave-on AHA/BHA peel improves skin texture and boosts clarity without irritation or over-drying. With glycolic, malic, and botanically derived lactic acid, the formula clears away dull surface cells, while arginine and essential fatty acids help soothe to reveal a brighter, healthier-looking, renewed complexion.  

2019: The New Age of Aging Well 

In 2019, we introduced one of our proudest innovations to date: the groundbreaking, age-defying Countertime Collection. On the advocacy side, our CEO and Founder, Gregg Renfrew, was the first clean beauty CEO to testify at a hearing on cosmetic reform in Congress. We also supported Washington State’s Pollution Prevention for Our Future Act, which banned phthalates, (a known endocrine disruptor included on our Never List™) from consumer goods. Meanwhile, our Associates and Consultants traveled to Ottawa to lobby Parliament for stronger personal-care product safety laws. 

What makes Countertime Tripeptide Radiance Serum a game-changer? 

Retinatural Complex: A clean retinol alternative formulated with bakuchiol and Swiss alpine rose, for results that are comparable to retinol, without any questionable side effects. This transformative, rejuvenating ingredient visibly increases skin firmness and elasticity, while reducing the appearance of fine lines and wrinkles. (The sustainable glass packaging? An added bonus.) 

Real results: After just four weeks of using Countertime Serum*: 

  • 97% agreed the appearance of fine lines and wrinkles was reduced 
  • 100% said skin texture felt smoother 
  • 97% experienced brighter and more radiant-looking skin 
  • 97% agreed skin felt firmer 

*Based on a 31-subject consumer perception study after four weeks of use. 

2020: The Better Brightener 

What happened last year? We helped pass two landmark clean beauty laws in California: the Safer Fragrance Bill, which takes a significant step towards closing the “fragrance loophole,” and the Toxic-Free Cosmetics Act, which prohibits the use of 24 harmful ingredients in personal-care products. We also played a key role in the passing of the Sustainable Chemistry Research and Development Act, supporting green chemistry to help bring safer ingredients to the marketplace. 

As if that wasn’t enough, we got to watch beauty industry history in the making: on the heels of the 2019 cosmetic safety hearing, Congress held the first vote on a cosmetic reform bill in 82 years. 

Also noteworthy? Just a little, tiny launch that shook up the clean beauty industry and became our best-selling product everCounter+ All Bright C Serum

What makes All Bright C Serum a game-changer? 

Our unique 10% vitamin C blend: Because vitamin C can lose stability and effectiveness quickly, we worked hard to develop an ultra-stable blend of two forms of Japanese vitamin C to instantly brighten skin and reduce the appearance of existing dark spots. Meanwhile, its antioxidant-rich co-stars, turmeric and camu camu, help prevent new ones. 

Real results: After just eight weeks of All Bright*:

  • 100% said skin looked brighter 
  • 94% said it reduced the appearance of dark spots 
  • 97% said skin looked more youthful 
  • 94% said skin tone looked more even 

 *Based on a 32-subject consumer perception study after eight weeks of use. 

2021: Continuing Our Mission 

That brings us to today—we’re still actively advocating for cosmetic reform bills in the 117th Congress, still innovating, and still spreading the word about #betterbeauty. This is what changing beauty forever looks like: a marathon, not a sprint. We’re proud of our progress, but know that we’re just getting started. 

Ready to join us in the fight for stronger beauty regulations? 

Text BETTERBEAUTY to 52886 to ask Congress to pass clean beauty laws.  

In Canada? Text 70734 to do the same. 

And—as always—choose #betterbeauty. 

How To Get Glowing Skin

How To Get Glowing Skin

Glowing skin is like the skin-care holy grail: mysterious, highly sought after, and difficult to attain. The beauty industry is obsessed with a naturally radiant complexion, and while many products make big promises, very few can deliver lasting, luminous results. But at Beautycounter, we’ve got hydrated, glowing skin down to a science. If you’re over dull skin (and who isn’t?), read on: it’s time to meet your clean skin-care match. 

What Causes Dull Skin? 

In order to achieve radiant skin, we need to understand what causes dullness in the first place. Here are some of the most common complexion culprits—and their clean solutions, courtesy of our glow-boosting, ultra-moisturizing Countermatch Collection

Lack of Sleep 

Anyone who’s looked in the mirror after a lackluster night of rest already knows this one. Missing out on your beauty sleep can leave skin looking dull and tired. 

The Clean SolutionA deeply hydrating night cream will maximize sleep’s skin-care benefits. After just two weeks of using our hyaluronic acid-infused Countermatch Recovery Sleeping Cream, 97% of users said they woke up with softer, smoother, more vibrant-looking skin*. 

*Based on a 31-subject consumer perception study after two weeks of use. 

Dehydration 

A quick myth-busting: Science hasn’t proven there’s a direct link between your complexion and daily H2O intake (though there are plenty of other benefits). Healthy, hydrated skin starts with powerful skin care.  

The Clean Solution: Our best-selling Countermatch Adaptive Moisture Lotion provides up to 24 hours of hydration* with the help of squalane, which visibly restores elasticity, and plum oil, which is rich in omegas 6 & 9 and vitamin E. 

*Based on a 30-subject clinical hydration study over 24 hours. 

Environmental Stress 

It’s a fact: Exposure to increasing air pollution and free radicals can cause premature aging and inflammation. And don’t even get us started on the damaging effects of UVA and UVB rays. 

The Clean SolutionSince skin-care bodyguards aren’t a thing, clean ingredients are the next best thing. Our Countermatch Intense Moisture Serum is formulated with vitamins C and E to provide antioxidant protection against environmental stress (and help fight free radicals). And never forget the SPF. 

Dead Skin Cells 

Sorry for the visual, but dead cells sitting on the surface of skin can make otherwise healthy skin look dull and tired. Sloughing off that unnecessary layer can reveal instant radiance. 

The Clean SolutionForget the drying witch hazel toner you used in high school. Our Countermatch Hydra-Gel Radiance Toner combats dull skin with phytic acid, a gentle, rice-derived exfoliator that boosts radiance and helps skin breathe for a natural-looking glow. After two weeks of use, 97% agreed skin looked more radiant and felt more hydrated*. 

*Based on a 32-subject consumer perception study after two weeks of use. 

Next-Level Radiance 

Meet our dynamic skin-saving duo: Countermatch and Counter+. These brightening skin-care boosters are basically good skin in a bottle. Get radiant, targeted results with our glow-getting All Bright C Serum, exfoliating Overnight Resurfacing Peel, and hydrating No. 1 Brightening Facial Oil. We’re so excited for you to discover your healthiest, glowiest, most hydrated skin ever. 

The Glowing Skin Routine 

We knew we wanted to make radiant skin a no-brainer. That’s why we developed the Countermatch Regimen: four easy steps—glowy, youthful results. Formulated with powerful hydrating, exfoliating, and barrier-repairing ingredients, Countermatch is the ultimate fix for a dull complexion. The results speak for themselves. 

After four weeks*: 

97% reported skin looked radiant 

100% stated skin tone looked more even 

100% said products provided instant and long-lasting hydration  

*Based on a 33-subject consumer perception study using Countermatch Refresh Foaming Cleanser, Hydra-Gel Radiance Toner, Intense Moisture Serum, Adaptive Moisture Lotion, and Recovery Sleeping Cream for four weeks. 

Find Your Perfect Skin-Care Routine

Find Your Perfect Skin-Care Routine

Whether you’re a skin-care newbie, a product junkie with an overflowing bathroom cabinet, or you have specific skin-care needs—it might be time to try a regimen. Adopting a streamlined, four-step clean routine is one of the easiest, most effective shortcuts to achieving your best skin ever. 

If you hear “regimen” and think “high-maintenance,” we get it. It’s a common myth that regimens are complicated and time-consuming. But here’s what we know: a simple skin-care lineup that you can rely on saves you time, stress, and money in the long run. While we love experimenting with new products as much as the next beauty enthusiast, using the same regimen daily and nightly delivers unparalleled results (but more on that later). 

Caring for your complexion is more than skin-deep. It’s the act of keeping the largest organ of your body healthy and happy (and not exposing it to harmful or toxic ingredients). The ritual of a skin-care regimen can help you relax and turn your attention to yourself, even if it’s for only a few moments each day. 

Four Steps to Healthier Skin

Implementing a regular routine for healthier skin is as simple as 1, 2, 3, 4. We think the four regimen steps are almost like a mantra (fitting, since having a skin-care practice can have calming, meditative benefits): cleanse, prep, treat, protect. Take a moment in between steps to breathe and allow the ingredients to sink in. 

Step One: Cleanse 

Healthy-looking skin starts with a thorough cleanse to remove makeup and sweep away impurities. It’s an essential step—that’s why every regimen comes with its own specially formulated cleanser

Step Two: Prep 

Clarify and prep your complexion for maximum product absorption. Whether you’re looking for radiant hydration or age-defying indulgence, there’s a toner or essence that’s ideal for your skin. 

Step Three: Treat 

Next up: a serum. These lightweight, fast-absorbing treatments deliver a concentrated dose of active ingredients. 

Step Four: Protect 

Finally, lock in the moisture. Our day and night creams provide lasting hydration and banish dry skin—without pore-clogging mineral oil. 

Finding the Right Skin-Care Regimen

Ready to discover your most beautiful skin, but not sure where to start? Our Skin-Care Quiz will help ID your skin type, the concerns you’d like to address, and the regimen that’s perfect for you. The best part? It only takes a moment of your time.   

Science-Backed Results

Used correctly and consistently, our regimens deliver show-stopping results. Whether you’re invested in the age-defying powers of Countertime or maximizing your skin’s moisture barrier with Countermatch, there’s a lot to look forward to. You don’t have to take our word for it—these results speak for themselves. 

Countertime: Age-Defying Results + Antioxidant Protection

After just four weeks of use*: 

97% said skin texture felt smoother 

88% said skin looked more youthful 

91% of participants said skin felt renewed and looked revitalized 

88% said Countertime reduced the appearance of fine lines and wrinkles 

*Based on a 32-subject consumer perception study using Countertime Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum Antioxidant Soft Cream (am), and Tetrapeptide Supreme Cream (pm) for four weeks. 

Countermatch: Advanced Hydration + Age Prevention

After just four weeks of use**:  

97% reported skin looked radiant  

100% stated skin tone looked more even  

100% said products provided instant and long-lasting hydration  

**Based on a 33-subject consumer perception study using Countermatch Refresh Foaming Cleanser, Hydra-Gel Radiance Toner, Intense Moisture Serum, Adaptive Moisture Lotion and Recovery Sleeping Cream for four weeks. 

Countercontrol: Blemish Prevention + Mattifying Skin

After just four weeks of use***: 

89% had clearer-looking skin and more even texture 

97% said skin felt healthier 

97% had improved skin clarity 

94% said redness was reduced 

***Based on a 35-subject consumer perception study using Countercontrol Clear Pore Cleanser, All Over Acne Treatment, SOS Acne Spot Treatment, and Matte Effect Gel Cream for four weeks. 

In 2021, we’re putting self-care (and skin care) first. Whatever your goals might be, we’re here to help you achieve them.

This Clean Alternative to Retinol Is Your New Skin-Care Hero

This Clean Alternative to Retinol Is Your New Skin-Care Hero

In recent years, retinol has become one of the beauty industry’s buzziest ingredients, known for its anti-aging and skin-improving powers. An umbrella term for products that contain any derivative of vitamin A, retinol can generate rapid cell turnover, leading to smoother skin, smaller pores, and even the erasure of fine lines and wrinkles.[1] 

If that all sounds too good to be true—it just might be. There are a few different reasons to practice caution when experimenting with retinol. Let’s start with the side effects. For many, this anti-aging ingredient can cause: 

  • Redness and dry patches 
  • Irritation, burning, or itching 
  • Increased sun sensitivity 

Retinols can be highly concentrated, meaning they can irritate and stress out skinMany of these products aren’t available over the counter and require a visit to the dermatologist. Worst of all, with continued use, they can heighten skin’s sensitivity and leave you with drier, more damaged skin.  

Retinols are often marketed as holy grail cure-alls for a variety of skin issues, so a misinformed user could potentially apply too much when hoping for speedy results. Retinols are not one-size-fits-all, and when using one without the supervision of a dermatologist, you could easily put yourself at risk for skin damage. Plus, a product labeled “vitamin A” or “retinol” simply means it contains any trace amount of vitamin A—making it difficult to determine what you’re actually putting on your skin. 

When we set out to create our age-defying Countertime line, we found that retinol just didn’t live up to our high standards. We believe transparency and safety go hand in hand, so you can feel good about the products you’re using and love the results they give you. 

THERE’S A CLEANER WAY 

Our goal? To find another anti-aging ingredient that delivers results comparable to retinol without the potential side effects. Our search led us straight to bakuchiol, a clean ingredient that delivers comparable results to retinol. It’s a plant-derived powerhouse and rising skin- care star. Here’s what you need to know: 

  • It comes from a plant called Psoralea corylifolia, otherwise known as the babchi plant, and has been used in traditional Chinese and Ayurvedic skin-care remedies for centuries. 
  • Because it’s plant-derived, bakuchiol is also a vegan alternative to retinol (which is sometimes made from animal by-products.) 
  • It’s gentle enough to use daily, and the absence of fillers or synthetic additives means it’s safe for mamas-to-be. 

Bakuchiol became the starting point for our groundbreaking Retinatural Complex. In every Countertime product, we combined the powerful anti-aging and reparative benefits of bakuchiol with antioxidant-rich Swiss alpine rose (Rhododendron ferrugineum) to further reinforce the skin’s ability to protect itself from oxidative stress. (Swiss alpine rose is a unique ingredient which grows at the highest altitudes of the Swiss Alps. It is renowned for its remarkable ability to protect itself against dehydration and other environmental stressors.) 

The result? Countertime has been clinically proven to decrease the appearance of fine lines and wrinkles, and increase skin’s luminosity and radiance. But you don’t have to take our word for it. Countertime is backed up by serious science. 

After just four weeks of use*: 

  • 97% said skin texture felt smoother 
  • 88% said skin looked more youthful 
  • 91% of participants said skin felt renewed and looked revitalized 
  • 88% said Countertime reduced the appearance of fine lines and wrinkles 

*Based on a 32-subject consumer perception study using Countertime Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum Antioxidant Soft Cream (am), and Tetrapeptide Supreme Cream (pm) for four weeks. 

Our Countertime Regimen is clinically proven to**: 

  • Visibly increase skin firmness 
  • Increase skin elasticity 
  • Improve skin barrier function 
  • Decrease the appearance of fine lines and wrinkles 
  • Increase skin’s luminosity/radiance 

**In a clinical study of 31 subjects after four weeks. 

AGE-DEFYING, EVERY DAY 

Because bakuchiol is safe to use daily and delivers serious results without the side effects, you can use any combination of our entire Countertime line every day. The line fits seamlessly anywhere in your existing skin-care routine—whether you’re looking to boost your glow, put the beauty back into beauty sleep, or just looking to age well.  

Here’s the #betterbeauty breakdown on the game-changing products featured in the Countertime Regimen Set. Facing time on your own terms starts here. 

“I have been using Countertime for a month. I have noticed a reduction in fine lines on my forehead and my smile lines. My skin seems brighter and smoother. I’ve never really had a skin-care routine, and now I’m hooked.” —Alesia G. 

The Countertime Regimen Set ($267)

Cleanse 

Countertime Lipid Defense Cleansing Oil 

Looking for a little more luxe in your everyday cleanser? Our Countertime Lipid Defense Cleansing Oil was inspired by Asian beauty rituals and informed by Japanese technology. This cleanser protects skin’s fragile moisture barrier with our plant-derived, bakuchiol-boosted formula. Every time you cleanse, you’re reinforcing your skin with powerful ingredients that keep it bouncy, healthy, and glowing.  

Prep 

Countertime Mineral Boost Hydrating Essence 

If you’re looking for a dose of hydration and radiance before that late-afternoon conference call, look no further. Countertime’s Mineral Boost Hydrating Essence feels lightweight on skin, but deeply nourishes and hydrates. Get an instant pick-me-up any time of day, or layer it with your favorite moisturizer for double the moisture. Because the bakuchiol-based formula is safe for everyday use, you can never overdo it when it comes to hydration.  

Treat 

Countertime Tripeptide Radiance Serum 

Transformed and radiant skin is only one pump away with this serum that visibly transforms skin, improving elasticity and firmness. Not only does it tackle current signs of aging, but it actually prevents future wrinkles and fine lines from forming. It’s one of our best-selling products for a reason.  

Protect 

Protect skin night and day with these two age-defying, wonder creams.  

(AM) Countertime Antioxidant Soft Cream 

Pollution, excessive sun exposure, smog: our skin is up against a lot. That’s why we created this lightweight revitalizing cream. Not only does the bakuchiol in our Retinatural Complex improve skin’s barrier function, but the Swiss aAlpine rRose helps protect skin from environmental stressors that can leave skin tired, dull, and damaged. It’s also loaded with a boost of antioxidants, helping to neutralize free radicals—the unstable molecules in the body that are the direct link to aging.  

(PM) Countertime Tetrapeptide Supreme Cream 

With the Countertime Tetrapeptide Supreme Cream, you can truly say you woke up like this. In fact, 91% of users said they woke up to glowing skin.* Deeply hydrating, this cream supports elasticity and visibly firms while smoothing skin’s texture to minimize the look of fine lines and wrinkles. This best seller is a must for any skin- care junkie, and gets you the glow-getting results of a typical retinol overnight with no burning, no stinging, just supremely rich moisturization. 

So, whether you’re boosting your glow with our best-selling Tripeptide Radiance Serum, slathering on the unbelievably buttery Tetrapeptide Supreme Cream, or reinvigorating tired skin with the Mineral Boost Hydrating Essence, you’re getting a dose of the good stuff. Don’t play chemistry set with your skin care—reach for clean, safer ingredients that love your skin. With the breakthrough formula in our Countertime line, struggling with ineffective, potentially harmful skin care is a thing of the past. The future? Your best, most beautiful skin. Tell aging to bring it on. You’ve got this.  

[1] Kafi, Reza et al. “Improvement of naturally aged skin with vitamin A (retinol).” Archives of Dermatology vol. 143,5 (2007): 606-12. doi:10.1001/archderm.143.5.606 https://pubmed.ncbi.nlm.nih.gov/17515510/#affiliation-1 

*Based on a 33-subject consumer perception study after four weeks of use. 

New to Clean Beauty? Start Here

New to Clean Beauty? Start Here

There are so many reasons to switch to cleaner products. Maybe you have concerns about how your personal-care products might be negatively impacting your health. Or your children’s health. Or the environment. Perhaps you’re just tired of buying skin care products that don’t do what they claim.  

Whatever your reasons—you’re here, and you’re ready to make some clean swaps. Let’s get started. 

What’s a Clean Swap?

It’s as simple as it sounds, like trading in irritating serums for a gentle yet powerful formula. Or ditching foundation with shady ingredients for a hydrating one that’s packed with anti-aging benefits. It’s saying goodbye to blush formulated with unethically sourced mica, and saying hello to mindful sourcing.  Cleaning up your bathroom cabinet or makeup bag doesn’t have to be overwhelming—just take it one easy swap at a time.  

The Vitamin C Serum

Counter+ All Bright C Serum 

Vitamin C serums are pretty magical. They can brighten skin, but not all vitamin C serums are created equal. Here’s what sets All Bright apart. 

What’s In: 

Stability & Potency 

L-ascorbic acid can be difficult to stabilize, meaning serums with this ingredient may quickly lose their effectiveness. Our unique blend of two ultra-stable forms of Japanese vitamin C delivers 10% potency. 

Supercharged Antioxidants 

Antioxidant superstar turmeric root extract provides All Bright’s vivid hue (and helps improve the appearance of fine lines and wrinkles), while camu camu extract helps reduce the appearance of dark spots while brightening to visually improve signs of skin fatigue. 

What’s Out: 

L-Ascorbic Acid 

Who needs an unstable relationship? We nixed L-ascorbic acid from our vitamin C serum, since the ingredient is known for it’s instability. (Translation: other brands’ vitamin c serums could diminish in effectiveness before you even finish the bottle.) That’s why we’re proud to say our serum is demonstrated to be on average 160x more stable than L-ascorbic acid. 

Unnecessary add-ons 

Like artificial dyes and synthetic fragrances. The bright yellow hue of All Bright C Serum comes from naturally derived turmeric. 

The Tinted Moisturizer

Dew Skin Tinted Moisturizer 

When is a tinted moisturizer more than a tinted moisturizer? Well, when it gives skin a sheer, radiant finish, contains reef-safe SPF 20 coverage, and comes loaded with clean skin care benefits—it goes beyond. Meet Dew Skin Tinted Moisturizer, your new daily glow-to. 

What’s In: 

Mineral Sunscreens

Mineral sunscreens (a.k.a. physical sunscreens) are our preferred safer sunscreen technology. Zinc oxide and titanium dioxide are physical particles that sit on the surface of the skin and bounce or reflect sun’s rays away from the skin. Mineral sunscreens are great for people with sensitive skin. 

Reef-Safe SPF 

Our formulas rely on non-nano zinc oxide, a physical, mineral sun protection that has not been found to be harmful to people, or the planet.  

What’s Out: 

Chemical Sunscreens 

Chemical sunscreens are technically sun filters. They absorb the sun’s UV energy and release it back into the air as heat. But at Beautycounter, we prohibit chemical filters due to their potential for skin irritation. 

Harmful SPF 

Octinoxate and oxybenzone are two common sunscreen ingredients that contribute to the collapse of coral reefs.  It goes without saying that they’re at the top of our Never ListTM, but as FDA-approved ingredients, they’re still ubiquitous in sunscreens sold in the US. 

The Lip Gloss

Beyond  Gloss 

If you haven’t tossed your old lip glosses, it is definitely the time. Beyond Gloss isn’t like anything you’ve ever tried before: it’s smooth (not sticky), made with conditioning ingredients, and has organic vanilla to thank for its delicious scent. Plus, it comes in a wide range of sheer hues, so you can build out a gloss wardrobe you can feel good about. 

What’s In: 

Real, Responsibly Sourced Vanilla 

That’s right, our organic vanilla is responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education. 

Extra Smooth Application 

Plant-derived jojoba seed oil gives Beyond Gloss an ultra-cushiony wear that stays put—without stickiness. Plus, BeyondSmooth Conditioning Complex (a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax) locks in moisture and gives your lips long-lasting softness. 

What’s Out:  

Unethically Sourced Vanilla 

Harvesting vanilla requires hand-pollination and is extremely labor intensive, and the vanilla industry is historically known for human rights issues. So, it was important for us to find a vanilla we could feel good about. Ours is rich, luscious, and cares for the greater good—that’s helping to change beauty forever. 

Questionable Ingredients

Many lip glosses use plasticizers for shine—ours doesn’t, because we have concerns about its potential toxicity. You also won’t find butylated hydroxytolune, a preservative we’ve banned due to potential effects on human health.  

The AHA/BHA Peel

Counter+ Overnight Resurfacing Peel 

It’s time to say goodnight, dullness, and good morning, glow. A chemical peel with acids might sound scary, but our soothing, renewing formula is nothing to fear. And whether you’re a first-time buyer or a peel expert, our Overnight Resurfacing Peel is always a step ahead, with an award-winning clean formula—and seriously powerful results.  

What’s In: 

Baby-Soft Skin. Our Peel helps promote cell turnover for a smoother complexion, boosts overall clarity and radiance*, and leaves skin softer, smoother, and brighter**.  

The Perfect Blend 

A combination of both resurfacing acids (glycolic, malic, lactic, and citric) and soothing acids (arginine and essential fatty acids) to aid in cell turnover help improve skin texture without stressing your skin. 

*Based on a 31-subject clinical instrumentation study after four weeks of use.  

**Based on a 30-subject consumer perception study after four weeks of use. 

 
What’s Out: 

Serious irritation 

A lot of chemical peels go for maximum impact with high levels of one or two resurfacing acids, resulting in skin irritation and other side effects. Our Overnight Resurfacing Peel is perfectly balanced—gentle, yet effective. 

Questionable ingredients 

Many peels are thickened with polyethylene glycol (a.k.a., PEGs)—which we’ve banned due to reproductive and developmental toxicity concerns. You also won’t find any formaldehyde-based preservatives (gross), which other peels can contain. 

The Lightweight Lotion

Countermatch  Adaptive Moisture Lotion 

Can your moisturizer keep up with you? This lightweight lotion adapts to skin throughout the day* and provides hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing. 

*Based on a 31-subject consumer perception study after two weeks of use  

What’s In: 

Science-Backed Hydration 

Countermatch Adaptive Moisture Lotion is clinically proven to provide up to 24 hours of hydration**. Plus, 

After just two weeks:*  

94% said it provided instant and long-lasting hydration  

94% noticed skin looked smoother  

90% said skin looked and felt healthier  

*Based on a 30-subject consumer perception study after two weeks of use 

**Based on a 30-subject clinical hydration study over 24 hours. 

Powerful Clean Ingredients 

This lightweight moisturizer is formulated with olive-derived squalane, a buzzy ingredient that draws moisture into the skin and visibly restores elasticity. Also in the mix? Phytic acid, a gentle exfoliator that boosts radiance, and plum oil, which helps provide nutrients for healthy-looking skin. 

What’s Out: 

Cyclic Silicones 

Our Countermatch Adaptive Moisture Lotion naturally adapts to your skin’s hydration needs, resulting in smoother, more even skin—without the need for cyclic silicones. 

Personal-Care Products That Fall Short 

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility. 

What We Mean By Clean: Harmful Ingredients Are Always Out

At Beautycounter, we have something called The Never ListTM: a collection of over 1,800 harmful or questionable ingredients we prohibit from our product formulations. Because clean peace of mind starts with transparency. 

Making clean swaps in your personal care products is one small change that leaves a big impact on your home, your family and even the planet. So go ahead, clean up your act and make the switch to #betterbeauty.