New Jersey-based Consultant Samantha Levin has the wherewithal to move us to tears in 30 seconds flat – a pretty amazing feat for even the most emotional of us. Just press play on the short video that the 31-year old mother of three has made, and we think you’ll be just as moved. With appearances by her twin sons Oliver and Hudson and 5-month old daughter Ruby, we only need 30 seconds to understand full well that her children were a motivating factor for joining Beautycounter. We’re ecstatic to have someone leading the change towards a healthier tomorrow and share our mission to get safer products into the hands of everyone. Watch the video below to hear Samantha’s “Why” story.