

Our mission is to get safer products into the hands of everyone, and we’re proud to foster a community that is inclusive, open, and welcoming to all—regardless of race, religion, sexual orientation, gender, or gender identity.
From September 15 through October 15 (and beyond), we at Beautycounter celebrate Hispanic Heritage Month by honoring the diversity of the Hispanic and Latinx communities. In doing so, we reached out to members of the Beautycounter community—from Associates at HQ to Brand Advocates—to hear about how they raise up their unique voices to champion our mission. Read on to find out:
Jenny Aspinwall, Beautycounter Sr. Director of Diversity, Equity, and Inclusion
“As we celebrate Hispanic Heritage Month, I am proud to share that as a first-generation Latina American, I’m using my unique voice to ensure that my community is aware of the harmful ingredients found in some of the products they’ve been using for many generations. Together, we can empower our community to embrace safer options and celebrate the beauty of our heritage with confidence.”
Karina Baeza, Beautycounter Associate Manager of Diversity, Equity, and Inclusion
“As a proud first-generation Mexican American and lover of all things beauty, I am deeply committed to empowering our vibrant Hispanic community to make informed choices in selecting their personal-care products. Our culture celebrates beauty, resilience, and authenticity, and it is crucial that we prioritize our health and well-being in the pursuit of these ideals. By educating ourselves about the ingredients in our beauty and personal-care products and advocating for safer alternatives, we create a brighter and healthier future for our loved ones and community.”
Angie Marie Ortiz Leon, Beautycounter Brand Advocate
“Wepa, I’m Angie, and this HHM, I’m using my unique voice and platform to show you that even though we’ve been told ‘la belleza cuesta’ (beauty comes at a price), that price should never be our health. Let’s raise up beauty juntas✨.”
Giuliana Mendoza, Beautycounter Brand Advocate
“This Hispanic Heritage Month, I will use my voice to continue to grow our mission by inspiring my community to choose and advocate for safer beauty. The idea of community only exists if we can embrace and celebrate diversity, and I want to celebrate how beautifully diverse the Hispanic community is.”
Melissa van Herksen, Beautycounter Brand Advocate
“For me, it’s Hispanic Heritage Month every day! Since day one with Beautycounter (nine years ago), I have spread the word on safer products. I am always looking for an opportunity to offer a product swap or pointers on how to read a label. Members of the Latinx community love their products and can be very loyal, but we don’t know (like the rest of America) that many of these products are not safe. It is my mission to change that.”
Dhalma Marcano, Beautycounter Brand Advocate
“Hispanic Heritage Month is not only a month of celebration, but also a time for us to create awareness of how vulnerable our community is by the disproportionally higher toxic load as it relates to beauty and personal-care products. I’ll be sharing proudly about the Beautycounter business opportunity and the work we’re doing to ensure everyone has access to better beauty, but most importantly, using my voice to invite more people to our movement to help create the change we want to see in the beauty industry.”
Maythi Calvert, Beautycounter Brand Advocate
“I will use my unique voice during Hispanic Heritage Month to speak up for our underrepresented communities and educate on the importance of choosing safer products, especially since we tend to carry a higher toxic load. I plan on hosting events focused on educating and sharing our products, mission, and advocacy efforts.”
Thank you to our Bc community—our Brand Advocates and Associates—for taking the time to share your voices and what our mission means to you. We appreciate you and are grateful that you are a part of our mission for change.