Last month, Beautycounter celebrated our 10th anniversary by hosting a multi-day event in our hometown of Los Angeles. As a mission-based company, it was no surprise that a key part of our anniversary was celebrating our 10 years of impact through safety, advocacy, sustainability, and giving. Here’s a closer look at what went down:
Raise the Impact Forum
As a part of the celebration, we hosted our first-ever Raise the Impact Forum: a four-hour event dedicated to elements of Beautycounter’s mission. The Forum consisted of three panels of subject-matter experts in safety, advocacy, beauty justice, sustainability, and clean beauty.
Our first panel, “A Conversation on Fostering Equity in Beauty,” featured Janet Nudelman from Breast Cancer Prevention Partners (BCPP), Dr. Ami Zota from Columbia University, and Stephen Holland from the U.S. House of Representatives Committee on Energy and Commerce.
In the past 10 years, Beautycounter has influenced the passage of 11 pieces of federal and state legislation, hosted over 2,000 meetings with lawmakers, and held a Congressional briefing on beauty justice and the disproportionate exposures people of color have to harmful chemicals in personal-care products. The discussion emphasized the importance of Beautycounter’s support and amplification of beauty justice organizations, Dr. Zota’s research on beauty justice issues, and BCPP’s recent launch of the Non-Toxic Black Beauty Project, which aims to tackle the environmental injustice of Black beauty.
A key takeaway of the conversation was that while the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) was a step in the right direction, there is more work to be done, such as banning harmful ingredients from products, closing the “fragrance loophole,” and addressing the disproportionate exposures people of color have to harmful chemicals in personal-care products.
Our second panel, “A Conversation on Green Mindset vs. Green Action,” featured Steve Hatfield from The Carlyle Group and Davis Han from California Senator Ben Allen’s office.
The conversation emphasized that sustainability is multifaceted and there are various ways governments, corporations, and nonprofits can do their part to protect the planet. Mr. Han dove into Senator Allen’s recent legislative wins, including the passage of Senate Bill 45, which establishes a producer responsibility scheme to hold plastic industries accountable for the waste they produce. Mr. Hatfield discussed recent attacks on Environmental Social Governance (ESG), but also said he sees sustainable coalitions growing and believes that ESG will ultimately prevail.
A key takeaway of the conversation was that businesses, like Beautycounter, need to continue leading the way by pursuing ambitious climate and sustainability goals while putting pressure on federal and state governments to protect ESG and take bold climate action.
Our final panel, “A Conversation on What It Means To Be a Leader in Clean,” featured our Chief Impact Officer, Jen Lee, and Muffy Clince from Ulta.
The discussion dove into Beautycounter’s new partnership with Ulta and why Beautycounter, as the leader in clean beauty, will be the anchor of Ulta’s Conscious Beauty Program.
Ms. Clince spoke about Ulta’s Conscious Beauty Program, which emphasizes clean ingredients, sustainable packaging, cruelty-free products, and positive impact. Ulta’s priority is to “educate, guide, and simplify,” so transparency around the products they carry both online and in-store is key. Ms. Lee discussed that, although it is not an approach often seen across the industry, a priority for Beautycounter has always been using a science-based approach to banning and restricting harmful ingredients. Moving forward, Ms. Lee anticipates that “clean” will become a more holistic concept and that consumers won’t just look at chemicals that are banned in products but will also look to a company’s sustainability and climate goals when determining what makes a company “clean.” Ms. Clince and Ms. Lee both expressed excitement about the partnership and the brand awareness that will be generated from being sold at the country’s largest cosmetics retailer.
Video: Inside Beauty That Raises the Bar
Beautycounter was thrilled to premiere a new video about our mission at the Raise the Impact Forum. Take a look at the below:
1% Giving Campaign
Giving back has been central to our mission of getting safer products into the hands of everyone—since day one. On March 4, we launched a campaign that donated 1% of our total sales of the day to our longtime advocacy partner, Breast Cancer Prevention Partners (BCPP). Through our dedicated Brand Advocates and customers, we were able to raise over $20,000 for BCPP!
BCPP is a 501(c)(3) and a national leader in science-based advocacy that works to prevent breast cancer. They run the Campaign for Safe Cosmetics and the Non-Toxic Black Beauty Project, which work to protect people and the planet from toxic chemicals in personal-care products. In addition, BCPP has served as one of our closest allies and partners in influencing lawmakers and legislation. Together, we have worked to pass six health-protective laws:
- Modernization of Cosmetics Regulation Act of 2022
- PFAS-Free Beauty Act of 2022
- Toxic-Free Cosmetics Act of 2020
- Cosmetic Fragrance and Flavor Ingredient Right to Know Act of 2020
- Salon Product Ingredient Disclosure Act of 2018
- Cleaning Product Right to Know Act of 2017
Click here to learn more about BCPP.
Raise Up Beauty
Most recently, Beautycounter advocated for the Modernization of Cosmetics Regulation Act of 2022, the first significant update to cosmetics laws in almost a century. This and the other legislative victories we’ve helped secure move us closer to ensuring that all beauty is clean beauty.
As we continue to celebrate and reflect on a decade of successful advocacy, we’re raising up beauty by urging lawmakers to pass legislation requiring full ingredient and manufacturing transparency and banning harmful chemicals in personal-care products.
If you live in the US: Text RAISEUPBEAUTY to 52886* or click here to contact your Members of Congress and urge them to strengthen personal-care product laws today.
If you live in Canada: Click here to call on your Member of Parliament to modernize the Canadian Environmental Protection Act (CEPA).
California Residents: Click here to learn about California Assembly Bill 496 and urge your lawmakers to support the bill.
New York Residents: Click here to learn about New York Senate Bill 4265 and urge your lawmakers to support the bill.
Illinois Residents: Click here to learn about Illinois State House Bill 1282 and urge your lawmakers to support the bill.
Oregon Residents: Click here to learn about Oregon State Senate Bill 546 and urge your lawmakers to support the bill.
Vermont Residents: Click here to learn about Vermont Senate Bill 23 and urge your lawmakers to support the bill.
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