From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

From Surfer to Humanitarian: Meet Jon Rose from Waves For Water 

When casting our Counterman campaign, we sought guys who embodied our standards—men who stand for something, who approach life with intention, think outside of the box, and are proactive about creating change for good. As a professional surfer for 13 years, Jon Rose led what he describes as, “A very self-indulgent lifestyle.” He traveled around the world with his board in tow, looking for the best, most beautiful waves to ride. But in these far-off, remote locations, Jon also witnessed extreme poverty, where access to clean drinking water was unavailable. These experiences inspired Jon to help people fulfill this basic human need, and he founded Waves For Water, an organization that brings water filters to locations in need of clean drinking water.  

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Going Pro: Counterman Kamau Murray on Tennis, Opportunity, and First Impressions

Going Pro: Counterman Kamau Murray on Tennis, Opportunity, and First Impressions

As unique and exemplary as they may be, our Countermen all possess a commonality: they embody our standards and are doing their part to create change for good, in their communities and the world at large. For Kamau Murray, who grew up on the South Side of Chicago, the path to giving back began on the court. He took up tennis at seven years old because it was offered as a free after-school program, went on to play tennis at Florida A&M University on a scholarship, and, later, coached tennis pro Sloane Stephens to win the U.S. Open. Inspired by his tennis heroes and motivated to help the underserved youth of Chicago, Kamau founded the XS Tennis and Education Foundation, which gives kids a safe and encouraging athletic outlet, as well as the potential opportunity to earn college scholarships.

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Party Planner: Our Guide to Hosting a Simple, Sustainable Holiday Gathering

Party Planner: Our Guide to Hosting a Simple, Sustainable Holiday Gathering

Throwing an intimate get-together is a lot like baking a cake—while you can change up the flavor (chocolate or red velvet?), there are a few ingredients that are absolutely essential in ensuring that it comes out just right. So, as we near one of the most social times of the year, we called on three of our most talented LA-based friends who happen to be very familiar with these ingredients, to plan an easy, sustainable holiday gathering. We hope they inspire you to throw a party of your own.

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The Making of: COLOR COSMETICS

“For our new Color Cosmetics Collection, we set out to create carefully curated, timeless shades for the ultimate makeup wardrobe,” says Christy Coleman, our Head of Creative Design. “We didn’t want to just churn out fifty ‘fashion’ shades that looked cool in compacts but weren’t wearable.” This translates to ultra-flattering, intuitive color that works for all skin tones—and real women’s lives, not just runway models’. We’ve really taken the guesswork out of both shade selection and application with this edited collection: six eye shadow duos, three blush duos, four eye pencils, three brow pencils, two bronzers, seven brushes, and countless new lip shades.

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The Making of: Tint Skin

The Making of: Tint Skin

“I don’t want to mask anyone’s face with heavy foundation,” says Christy Coleman, our Head of Creative Design and fashion and celebrity makeup artist. “I love being able to see the skin.” Christy’s goal in developing Tint Skin was to create a safer, lightweight face makeup that would enhance a woman’s natural radiance in a totally unique formula.

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Genetically Modified Organisms (GMOs) 101

Genetically Modified Organisms (GMOs) 101

Genetically modified organisms (GMOs) have been making headlines since the early 2000s, when concerns over the growing use of GM plants in food and consumer goods began to mount. The debate about GMOs revolves around their risks versus their benefits; proponents of GM plants cite increased crop yields and lower costs, but others cite risks to human health and the environment. Currently, there is no real consensus on GM safety among governments, legislators or the scientific community at large.

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Announcing Our Summer Book Club Selection: Toxin Toxout

Announcing Our Summer Book Club Selection: Toxin Toxout

Ready for some fascinating summer reading? Grab a copy of Toxin Toxout: Getting Harmful Chemicals Out of Our Bodies and Our World and toss it into your beach bag. Share the book with your family, friends, and those in your Beautycounter business, and consider hosting a Toxin Toxout book club social this August or September. Beautycounter will host a video webinar with author Rick Smith in mid-August. You can join us live (and ask him your questions!) or use the recording at your own book club social later on. Webinar date will be announced by mid-July, so stay tuned!

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