At Beautycounter, we are committed to getting safer products—made with trusted, obsessively-tested ingredients—into the hands of everyone, regardless of their race, religion, or sexual orientation.
Here, we explore how these members of our HQ and Consultant community are celebrating Pride Month, what allyship looks like, and what being Made With Pride means to them. And below, find the ways in which we’re showing up for the LGBTQ+ community—at Beautycounter and beyond.
Adriana Villalobos (She/Her), Account Executive
LA native, newlywed, fan of ice hockey, busting out Cher and Adele ballads, and Golden Girls reruns.
On Celebrating Pride Month…
“Pride Month has always been like a holiday in my family, and each year we celebrate by volunteering locally and attending events and festivals together. Being able to share these celebratory experiences with my nieces as they’ve grown up has been a highlight for me.”
On Allyship…
“A good ally listens, learns, and continually deepens their understanding of a marginalized community. A great ally seeks opportunities within their circle of influence to spark positive change for that marginalized community.”
On Being Made With Pride…
“To me, ‘Made With Pride’ means being unapologetically you. Embracing your own uniqueness, making bold decisions, and living bravely. “
On Beautycounter Embodying the Spirit of Pride…
“Beautycounter is a company that makes bold decisions and is unapologetic in its mission to get safer products in the hands of everyone. It is a team-oriented company rooted in community, and acts as an incredible ally to all of its Associates. Beautycounter backs words with actions, and, from the products to the people, shows they are proud of who there are made up to be.”
Luis Figueroa (He/Him), Account Executive
Inspired and driven by music. On a mission to make this world a better and happier place.
On Celebrating Pride Month…
“I celebrate Pride Month by giving my parents weekly lessons on the history of the LGBTQ+ community. I started doing this when I first came out to my parents. It makes me happy knowing they have more knowledge to pass on to others.”
On Being Made With Pride…
“To be ‘Made With Pride’ is about achieving a higher level of self-love. It means you stay true to yourself and show the world who you really are. You don’t try to fit in, instead you pursue what makes you happy no matter what others have to say or think of it.”
Jovie Lopez, (She/They), Senior Copywriter
LA native, first-generation Filipino, motorcycle enthusiast.
On Celebrating Pride Month…
“I’m celebrating by giving back to the community. This year, my partner and I plan to donate to the LA LGBT+ Center’s Pride Pantry. It helps community members fight food insecurity and supports over 400 households per week.”
On Allyship…
“To me, allyship starts with education—by educating yourself and taking a closer look at (untold) history and systemic injustices the LGBTQ+ community faces, even today, you can (hopefully) make more informed decisions, shift your perspective, and find compassion in your heart in order to effect real change.”
On Being Made With Pride…
“To me, ‘Made With Pride’ means encouraging everyone to channel their inner power and confidence. While there are still many places where it’s illegal to be married, or even out of the closet, Made With Pride reminds us that we have a lot to be grateful for—and that our fight isn’t over yet. Once we’re empowered, we need to pay it forward.”
Bryant O’Donnell, (He/Him), Consultant
Husband, New Yorker, Recovery & Progress Coach.
On Celebrating Pride Month…
“My husband and I will attend drag shows and other Pride events to help bring awareness to our community.”
On Being Made With Pride…
“My life is designed by living with pride for what I do, and who and how I support. But most importantly, you stand up for what you believe in and value.”
Elizabeth Seaman, (She/Her), Customer Care Specialist
LA native and beach lover. Bibliophile. Cat mom to Charles and Plant mom to well, plants.
On Allyship…
“The most important aspect of allyship is to constantly be doing this work. Allyship can be uncomfortable and there will be missteps. It is about learning from those missteps and continuing to do the work.”
On Being Made With Pride…
“To me, ‘Made With Pride’ simply means joy and acceptance. Joy for our lives and acceptance of who we are no matter what that looks like. It means confidence and radical love for ourselves and those around us.”
BC GIVES BACK
In addition to highlighting our amazing employees, Beautycounter is excited to give back to the LGBTQ+ community in the following ways:
Donating product to the LA LGBT Center Senior Services Program and the Trans Wellness Center. Both centers are part of the wider LGBT Center, an LA-based organization that provides services for more LGBTQ+ people than any other organization in the world.
Partnering with Out & Equal, the premier organization working exclusively on LGBTQ+ workplace equality, which will offer Beautycounter employees training on allyship, education, awareness, and more.
Continuing to stand up for equality. We believe that one of the most effective ways to create meaningful and lasting change is by voting. We’ll continue encouraging our employees to use their voice in a way that makes a positive impact for the LGBTQ+ community.
IMPACT YOUR COMMUNITY
Interested in getting involved? Look for registered 501(c)(3) non-profit organizations that serve and raise awareness for LGBTQ+ members in your community.