Launched by two bonafide fashion industry veterans—Melissa Magsaysay is a Los Angeles Times style section veteran, while Sara Riff is the Director of Entertainment Relations at Jimmy Choo—everything about The Hive is spot on. Riff and Magsaysay once used to bond about things like New York Fashion Week, but after having kids, the duo realized that there was a whole ‘nother untapped world out there. To service new mamas who crave style and practicality (but don’t have time to do endless amounts of research), the power-duo created The Hive.
We love a woman who supports Healthy Child, Healthy World, which is one of our Trusted Non-Profits. So cue our collective admiration for entrepreneur Rachel Blumenthal‘s brand-new venture Cricket’s Circle where she has, in effect, given new moms permission to be entirely clueless about what to buy for their wee ones.