Helping make the world safer for women and girls is in Beautycounter’s DNA. We aim to be bold in upholding our core values by defending women’s and girls’ right to live free from harm, no matter what form it takes. We believe that all women and girls should be able to live their lives fully and confidently without fear. That’s why we’re proud to have supported The Girl Effect with a $100,000 donation inspired by our 100 Lashes campaign earlier this year.


“If we can use our products to tell that bigger story, then I think it’s a good one to tell.”

~Gregg Renfrew, Beautycounter Founder & CEO

It began as a photo shoot of 100 women celebrating the launch of our Lengthening Mascara. Held to the standard of our rigorous Ingredient Selection Process, Lengthening Mascara is formulated with safer ingredients like organic pomegranate seed oil and shea butter. During the campaign, we realized the opportunity to tell a greater story: That every woman should be able to show her beauty without compromising safety, and that harm in any form—physical, emotional, or caused by unsafe beauty products—is not OK. We believe that giving a girl the chance to change her own world can make the whole world safer.

Learn More About The Girl Effect

Investing in a girl enables her to thrive by helping her stay in school, improving her health, and increasing her safety and stability. That impact has a ripple effect through her family, community, and country. A girl armed with an education is more likely to marry when and whom she chooses, and to have children when she’s ready. Her family becomes healthier, and her children are more likely to stay in school, too. She can make her own money and have control over her own future. She can share the money she earns and the knowledge she learns with others, and become an indispensable member of her community. Most importantly, she can pass on greater respect, possibility, and autonomy to the next generation of girls.

We want to see that ripple effect reach everyone, generation after generation. We’re proud to team up with The Girl Effect to empower girls to take control of their own lives and live boldly as they see fit.

“At the end of the day we wanted to send a message that went beyond product, beyond Beautycounter. Which is really talking about honoring women and empowering women to make their own choices. We believe you deserve better as a woman and we are trying to lead the way to get there.”

~Gregg Renfrew

Learn More About #100Lashes