TIME TO STEP UP FOR EQUALITY: EVERYTHING YOU NEED TO KNOW TO TAKE ACTION NOW.

We will do better.  Our country’s racial inequality has been made gravely clear. As a brand with a unique voice and an audience of millions, we’re utilizing our platform to take a stand. Black lives matter. We are committed to fighting for justice, and for speaking up for what we know is right.  

We’ve carefully compiled a list of resources to educate non-Black individuals, because knowledge is power and therefore crucial to effect meaningful change. This is an ever-evolving list, so be sure to check back for new ways to support anti-racism. What are we doing here at Beautycounter? That’s in here too.

LEARN & DONATE

We have compiled a list of resources. While we do not endorse the policy positions of these organizations, in the spirit of our pillar of education, we would like to provide you with a list to learn from and choose whose work resonates with you the most.

Campaign Zero Dedicated to ending policy violence by focusing on policy solutions. The organization’s work specifically urges policy makers to take deliberate action to limit police intervention, improve community interactions, and ensure accountability at every level of government.

NAACP Legal Defense and Education Fund The United States’ first and largest grassroots-based civil rights organization is dedicated to creating change through legal action to ensure the health and well-being of all people.

ACLU This nonprofit, nonpartisan organization upholds the United States Constitution for all by fighting government abuse and defending individual freedoms. The ACLU’s vital work focuses on change through legal action.

Leadership Conference on Civil and Human Rights The largest and most diverse civil and human rights coalition in the U.S., strives for change through policy.

Equal Justice Initiative Led by Bryan Stevenson, author of “Just Mercy,” this organization is committed to ending mass incarceration, excessive punishment, and racial inequality in the U.S. with a focus on change through legal action.

National Movement for Black Lives Matter This coalition of groups across the United States represents the interests of Black communities, seeking to mobilize, organize, and strategize to protect Black lives. Founded on the idea that we can achieve more together, this movement is geared towards change through policy.

Black Lives Matter Founded in 2013 in response to the acquittal of Trayvon Martin’s murder, #BlackLivesMatter is a global organization focused on community building and ending white supremacy.

Visible Men Academy: Established as a tuition-free, public charter school, the Visible Men Academy is on a mission to provide an educational experience that meets the specific needs of at-risk elementary school boys through the collaborative efforts of teachers, parents and the broader community. The organization was founded by Neil Phillips who has previously appeared as a guest speaker at Beautycounter’s Leadership Summit. 

Black Women for Wellness: BWW is committed to the health and well-being of Black women and girls through health education, empowerment and advocacy. By advocating for legislation that reduces toxic chemical exposures and in particular, the harmful chemicals in hair care products marketed to BIPOC, BWW’s advocacy reaches beyond California to communities of color around the country.  

WE ACT for Environmental Justice: On a mission to build healthy communities by ensuring that people of color and/or low income residents participate meaningfully in the creation of sound and fair environmental health and protection policies and practices. They are a nationally recognized leader in environmental justice with a long history of working to address toxic chemicals in products.

REGISTER TO VOTE

Voting is essential to changing our country’s laws. Register here, and encourage everyone you know to do the same.


GET EDUCATED

Here’s some recommend reading for non-Black individuals.


SUPPORT LOCAL BUSINESSES

Vote with your dollars—this tool will help you discover Black-owned businesses in your area. In LA like us? The LA Times and TimeOut both offer extensive lists.

SHOP BLACK-OWNED BRANDS

Here are a few we love.

84Gem

Aba Love Apothecary

Anne’s Apothecary

Aqua Equity Water Co.

Black Girl Sunscreen

BLK & BOLD

BLK + GRN

Briogeo

Brooklyn Blooms NYC

Clare

Dr Locs

Ellie Bianca

Epi.logic

FORM

Galerie.LA

Golde

Hanahana Beauty

Herb’n Beauty

Hyper Skin

I+I Botanicals

LAMIK

LOOM

Melanin Essentials

Mented

Meraki

Minimo Skin Essentials

Mischo Beauty

Movita

NaturAll Club

Naturally London

Obia Naturals

Ooli

OrganiGrowHairCo

Oui the People

People of Color

Shani Darden

Sienna Naturals

TCTLE

The Foundry

The Glowercy

The Honey Pot Co

Unsun

Vegan Skin

Whit Hazen

For a more comprehensive round-up of Southern California local businesses, take a look at LA Magazine’s list.

WHAT ARE WE DOING AT BEAUTYCOUNTER?

We’re putting in the work. Here’s how:

  1. By donating funds to support anti-racist organizations. (More on that coming soon. We are identifying platforms that will get to the root of the issue.) We are also matching all HQ Associate contributions to the organizations of their choice for the month of June.
  2. By showing up for our Black Consultants and Clients and increasing representation throughout our social media, marketing efforts, and the products we sell—while re-examining our HQ corporate policies and diversity programs to ensure that they’re equitable and reflect our values.
  3. By listening to all of you. Understanding our own role in racism is uncomfortable—but necessary. Let us know how you think we could be doing a better job. We’re paying attention.
  4. By advocating for ongoing policy change and mobilizing our community to vote in November’s election. 
  5. By sharing these helpful resources. The evolving list, above, is designed to help inform and educate non-Black individuals, because we know that learning is an essential step towards meaningful change.  

Remember: keep checking back. We will continue to update this list. Because Black Lives Matter.



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