We’re Thinking Outside the Box

As the leader in the clean beauty movement, we pride ourselves on caring about every single ingredient that goes into our products. Jojoba, green tea, avocado, apricot, beeswax—you’ll find many naturally derived ingredients in our #betterbeauty supply, as well as carefully crafted safer synthetics. We’ve even gone so far as to ban 1,500 ingredients that are known to be potentially harmful or questionable—we call this The Never List™.

But it doesn’t end there: we also care about the impact our products have on the environment. Bottom line: our packaging has high standards, too. Here are five ways our sustainable packaging initiatives are making clean beauty look even better.

Never List: Packaging Edition

Similar to our ingredient Never List, we have certain materials we prohibit or restrict in our packaging. BPA is one of them, as it may leach into the products when heated, thus contaminating formulas. We also do not use vinyl, as it can release phthalates, which are known endocrine disruptors.

Here’s what else you won’t find in our packaging:

  • Polycarbonate
  • Polymethylmethacrylate (Acrylic)
  • Polyurethane
  • Polyvinyl Chloride
  • Polyvinyl Siloxane
  • Styrene Acrylonitrile
  • Styrene Butadiene
  • Styrene Butadiene Rubber
  • Styrene Butadiene Styrene
  • Thermoplastic Urethane
  • BPA/BPS
  • Plastic added phthalates

Just to name a few…

Reducing Our Footprint

If you are a long-time customer, you may start to notice a few things missing from your Beautycounter packages—such as plastic spatulas, overcaps, lid inserts, extra product literature, and cleansing cloth towels. By redesigning our packaging without additional plastic parts, we will eliminate an estimated 800,000 parts in the next year alone. *Pat on back*

We’ve also removed the secondary packaging (the box in which the product is placed) from the complete Countersun line, saving 450,000 cartons annually. Sun care never looked so good.

For the remaining secondary packaging, we use Forest Stewardship Council (FSC) certified only. The FSC sets the gold standard for forest-sourced products and independently certifies that those standards have been met. Basically, FSC only uses materials from environmentally sound and socially responsible sources—and in an economically viable manner.

Let’s Hear it for Glass

Did you know glass is recycled more easily than plastic? Whether recycled or in a landfill, glass doesn’t release harmful toxins that contribute to greenhouse gases, and doesn’t run the risk of ending up in our waterways. We did the math and found that in terms of energy, water, and waste it was more sustainable to launch our new Countertime line in glass.

As we rethought our packaging, we also decided to move our Countertime glass supplier closer to home, saving an estimated 5,200 miles distance per product. We estimate that this transition will reduce Countertime’s fossil fuel use by nearly 35% and reduce the line’s greenhouse gas footprint by about 38%. Although glass is heavier and more expensive to ship than plastic, it is more likely to be reused—and recycled into another product—than end up in a landfill.

We’re Rethinking Recycling (as you may have heard)

Ever stand over your trash can or recycling bin, holding a used Beautycounter product and thinking, “What do I do with this?” Good news: in partnership with How2Recycle®, when you shop our products, you’ll now have clear instructions on how to recycle or dispose of them, too. Look out for How2Recycle labels on our product web pages at beautycounter.com.

Keeping Score

We’ve developed a Packaging Scorecard that helps guide packaging design decision-making around sustainability, performance, and logistics. Unique to Beautycounter, the Packaging Scorecard was developed to enable us to simultaneously consider functionality, sustainability, cost, and aesthetic appeal. The tool incorporates indicators for energy use, water use, recoverability, emissions potential, supplier quality, and more. As we fine-tune this tool it will help us make better packaging decisions. Basically, if a packaging option doesn’t meet our standards, we aim higher.

Plus, we have two exciting initiatives in the works:

Can I get a refill?

With the transition to glass, we are also exploring refillables. We are aware that one of the biggest issues facing the beauty industry is the lack of recyclability of small products, such as lipsticks and eyeshadows. Refillables could simplify your vanity, ensure freshness of product, and reduce carbon emissions. Stay tuned!

Cleaning Up Our Oceans

Get this: we’ve begun exploring the use of ocean waste and recycled plastics for potential packaging solutions. Ocean waste plastic (OWP) represents an opportunity not only to recycle previously used material, but also to help remove plastic pollution from our beloved oceans and waterways. There are still questions about the sourcing and safety of this material so we’re carefully considering our brand safety standards during our research process. Throughout this exploration we’ve had the pleasure to partner with some incredible industry leaders and academic groups who are leading the charge in plastic solutions—including Algalita and Bureo. Both companies are on a mission to protect our oceans and to educate future generations to take a stand against plastic pollution.

We are also proud to put our advocacy efforts to good work in our sunny Santa Monica hometown. Last year, we supported an ordinance that required the city’s food establishments to use marine-degradable silverware. Plastics (#1-6), and bioplastic (#7) are prohibited under this ordinance. What does this mean exactly? Plastic utensils will no longer be entering our waterways or setting up shop on our beaches.  This ordinance is one of the most progressive in the country, and we’re happy that Santa Monica is leading the charge in policy protections for our beaches and oceans. Want in on the movement? Opt out of single use food utensils and bring your own. We love 5 Gyres’s ToGoWare Set.

Want to learn more about our outside-the-box thinking? It’s what we’re all about.


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