Why Green Chemistry is the Future of the Beauty Business

Every day we are faced with making choices that shape our future. As we strive towards better beauty, green chemistry plays an important role in our choice to create safer and cleaner products.

So, What is Green Chemistry?

According to the Environmental Protection Agency, “[g]reen chemistry is the design of chemical products and processes that reduce or eliminate the use or generation of hazardous substances.” In simpler terms, green chemistry allows us to innovate with ingredients and create products that are increasingly conscious of both human health and the environment.

How We’ve Put it to Work

Take our bestselling Countermatch collection, which uses a concept called biomimicry. Biomimicry takes inspiration from nature to solve skin care needs and applies it to the formulation process. For example, the Countermatch Adaptive Moisture Lotion adjusts hydration levels to keep skin within the optimal hydration zone.

Every ingredient in the Countermatch collection delivers multiple functional benefits to the skin. For example, plum oil helps maintain moisture while naturally scenting the products. Our Countersun collection follows a similar philosophy. We wanted to use UV filters that are not linked to hormone disruption or known to cause harm to coral reef. Instead, our sunscreens use a physical block, zinc oxide, to shield the skin from UV-rays.

A Greener Philosophy

Our formula uses ingredients that are derived from nature, the fiber that makes up the wipe comes from renewable wood-based cellulose and we have performed testing to confirm that the product is biodegradable in a composting environment.* Taking inspiration from nature, we designed our product to follow a closed-loop system, where a “waste” product is turned into a resource for another process.

A Greener Future

Beautycounter is not alone in our push for green chemistry. Companies large and small are facing the same sourcing challenges while fielding increasing consumer demand for ingredients that reduce environmental impacts.

To show our dedication to green chemistry, beyond our formulations, we are a steering committee member of the Sustainable Chemistry Alliance which advocates for green chemistry legislation in DC, spanning sectors such as consumer goods, transportation and technology. We’ve also partnered with the Green Chemistry and Commerce Council (GC3) on a multi-company challenge to invest and create safer preservatives rooted in the principles of green chemistry. Lastly, Beautycounter conducts hazard assessments for all of our ingredients using the Greenscreen methodology, which assesses chemicals over different human health and environmental endpoints.

Green chemistry spurs innovation while protecting the environment and consumers. That’s a choice Beautycounter can stand behind.


*Dispose in your home composting system or municipal receptacle program (in communities that have municipal composting systems). European standard EN 13432, biodegradability and disintegration tests, conducted at ambient temperatures.


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