Why the Fragrance Industry Needs to Come Clean

Smell is one of our most powerful senses. One whiff of a perfume or cologne can instantly transport us to another time and place: our grandmother’s house, a childhood vacation, or a first date. Unfortunately, many fragrances may also contain ingredients that have been linked to allergies, and are on our Never List™.

The Fragrance Loophole

Believe it or not, it’s still industry standard to keep fragrance ingredients secret. This is known as the “fragrance loophole”, and it allows companies to shield their ingredients from the public, under the guise of trade secrets. At Beautycounter, we are committed to creating high-performance products that are also enjoyable to use, which is why many of our moisturizers, lotions, and cleansers are lightly scented with fragrances. But our commitment to transparency means we disclose all of our fragrance ingredients, so you know exactly what is in our products.

Following the EU’s Example

Beautycounter has long paved the way for transparency and disclosure. Not only do we disclose our fragrance ingredients, we are stepping up our game to list allergens that the EU mandates brands disclose. Although this type of disclosure has long been available to consumers in the EU, U.S. consumers have not enjoyed similar transparency. We are proud to be trailblazers in the U.S. beauty industry by providing this important information to our Clients.

Essential Oils and Natural Fragrances

The fragrance issue is complicated. We feel confident that the essential oils and natural fragrances we use in our products are safer than synthetic fragrances. However, some essential oils and natural fragrances contain naturally-occurring allergens. What this means is that we carefully screen our fragrances for allergens, knowing they are impossible to avoid completely.  

The Never List™

Our Never List™ contains over 1,500 ingredients we pledge never to use, compared to just 30 ingredients restricted in the U.S. We’re proud to lead the industry in publicly disclosing EU allergens on our product pages and packaging, including for our newest Countertime products.

Closing the Fragrance Loophole

Our commitment to fragrance disclosure extends beyond our products. Beautycounter has been a leading business voice advocating for the passage of SB 574, the Safer Fragrance bill in California. SB 574 requires manufacturers to disclose any fragrance ingredient in personal-care products that is linked to harmful health consequences. This would be the first major step towards closing the “fragrance loophole.”

A pleasant scent should be enjoyed, but never undermine your health, or the health of your loved ones. That is why Beautycounter will continue to lead in transparently sharing each ingredient in our products. Safety and transparency will always be Beautycounter’s North Star, and we will continue to advocate and empower our Clients and Consultants to choose safer, healthier products.  

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