This New Resource Teaches You How to Become an Environmentally Conscious Shopper

As you know, at Beautycounter we’re all about transparency, which is why we love The New Standard, an essential resource from “slow”-fashion retail site Zady. Just as we disclose all the ingredients in our products and where they come from, Zady’s The New Standard wants to educate shoppers about the fabrics and textiles that make up its clothes, considering both their environmental and social costs. A few things we learned? The synthetic fabric polyester can take up to 200 years to decompose (but it can be recycled!) and linen, one of the most sustainable fabrics available, uses significantly less water, chemical pesticides, and fertilizers than cotton and polyester.

To find out more about the fabrics you love and how to be a more environmentally conscious shopper, head to The New Standard.